BSH Bosch und Siemens Hausgerate GmbH - Strategic SWOT Analysis
Review
Reference Code: GDRT34423SA Publication Date: MAY 2011
Carl-Wery-Strasse 34 Phone +49 89 459001 Revenue 8,405 (million EUR)
Munich Fax +49 89 45902868 Net Profit NA
D-81739 Website www.bsh-group.com Employees 39,683
Germany Exchange Industry Retailing
Company Overview
BSH Bosch Und Siemens Hausgerate is principally engaged in manufacturing and marketing of electrical home appliances and
consumer products. The product portfolio of the company includes dishwashers, ovens, microwaves, washers, dryers,
refrigerators, freezers and vacuum cleaners. The product portfolio also includes other smaller appliances like coffeemakers and
hair dryers. The company is a joint venture of Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich). The company has 60
affiliated companies operating in 40 countries across, Asia, Europe, Africa, the US, Latin America and Australia. The company
has 41 factories in 13 countries in Europe, the US, Latin America and Asia.
Key Executives SWOT Analysis
Name Title BSH Bosch und Siemens Hausgerate GmbH, SWOT Analysis
Dr. Kurt-Ludwig Chairman Strengths Weaknesses
Gutberlet
Robust Innovation Team Private Ownership
Johannes Narger Chief Financial Officer
Winfried Seitz Chief Technology Strong Brand Equity
Officer
Jean Dufour Director
Wolfgang Colberg Chief Financial Officer Opportunities Threats
Source: Company Website, Primary and Secondary
Research, GlobalData
Rapid Urbanization Political Stability and Regulations
Key Competitors Presence in Emerging Markets Fluctuating Material Costs
Mahle GmbH
Voith GmbH Source: Company Website, Primary and Secondary Research, GlobalData
Hella KGaA Hueck & Co.
Continental Automotive Systems
Haier Co., Ltd.
Source: Company Website, Primary and Secondary
Research, GlobalData
BSH Bosch und Siemens Hausgerate GmbH - Strategic SWOT Analysis Reference Code: GDRT34423SA
Review
Source : www.globalcompanyintelligence.com Page 1
Table of Contents
Table of Contents........................................................................................................................................................................................................... 2
List of Tables .................................................................................................................................................................................................................. 3
Section 1 - About the Company ..................................................................................................................................................................................... 4
BSH Bosch und Siemens Hausgerate GmbH - Key Facts............................................................................................................................................. 4
BSH Bosch und Siemens Hausgerate GmbH - Key Employees.................................................................................................................................... 5
BSH Bosch und Siemens Hausgerate GmbH - Key Employee Biographies ................................................................................................................. 6
BSH Bosch und Siemens Hausgerate GmbH - Major Products and Services............................................................................................................... 7
BSH Bosch und Siemens Hausgerate GmbH - History ................................................................................................................................................. 8
BSH Bosch und Siemens Hausgerate GmbH - Company Statement.......................................................................................................................... 10
BSH Bosch und Siemens Hausgerate GmbH - Locations And Subsidiaries ............................................................................................................... 11
Head Office............................................................................................................................................................................................................ 11
Other Locations & Subsidiaries ............................................................................................................................................................................. 11
Section 2 – Company Analysis .................................................................................................................................................................................... 13
BSH Bosch und Siemens Hausgerate GmbH - Business Description ......................................................................................................................... 13
BSH Bosch und Siemens Hausgerate GmbH - Corporate Strategy ............................................................................................................................ 14
BSH Bosch und Siemens Hausgerate GmbH - SWOT Analysis ................................................................................................................................. 15
SWOT Analysis - Overview ................................................................................................................................................................................... 15
BSH Bosch und Siemens Hausgerate GmbH - Strengths..................................................................................................................................... 15
Strength - Robust Innovation Team ................................................................................................................................................................ 15
Strength - Strong Brand Equity ....................................................................................................................................................................... 15
Strength - Wide Geographic Presence ........................................................................................................................................................... 15
BSH Bosch und Siemens Hausgerate GmbH - Weaknesses................................................................................................................................ 15
Weakness - Private Ownership....................................................................................................................................................................... 15
BSH Bosch und Siemens Hausgerate GmbH - Opportunities............................................................................................................................... 16
Opportunity - Rapid Urbanization.................................................................................................................................................................... 16
Opportunity - Presence in Emerging Markets ................................................................................................................................................. 16
Opportunity - New Products in Pipeline .......................................................................................................................................................... 16
BSH Bosch und Siemens Hausgerate GmbH - Threats ........................................................................................................................................ 16
Threat - Political Stability and Regulations...................................................................................................................................................... 16
Threat - Fluctuating Material Costs ................................................................................................................................................................. 16
Threat - Intense Competition........................................................................................................................................................................... 17
BSH Bosch und Siemens Hausgerate GmbH - Key Competitors ................................................................................................................................ 18
Section 3 – Appendix ...................................................