Arcelik A.S. (ARCLK) - Financial and Strategic SWOT Analysis Review

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					         Arcelik A.S. (ARCLK) - Financial and Strategic SWOT Analysis Review

       Reference Code: GDCPG27378FSA                                                                                    Publication Date: APR 2011

       Karaagac Cad., No: 2-6, Sutluce, Phone                                                          Revenue
                                                               +90 212 3143434                                            6,936 (million TRY)
       Beyoglu
       Istanbul                         Fax                    +90 212 3143482                         Net Profit         517.09 (million TRY)
       34445                                  Website          www.arcelik.com.tr                      Employees          18,429
       Turkey                                 Exchange         ARCLK [Istanbul Stock Exchange] Industry                   Consumer Packaged Goods

      Company Overview
       Arcelik A.S. (Arcelik) is a household appliances manufacturer. It principally engages in production, marketing and after sales
       service of durable goods, allied components and consumer electronics. The company's business categorizes its operation in
       three reportable segments namely White goods, Consumer electronics and Others. The White good segment comprises washing
       machines, dryers, dish washers, refrigerators, ovens, cookers and air conditioners.

      Key Executives                                                                 SWOT Analysis
                     Name                                   Title                    Arcelik A.S., SWOT Analysis
      Levent Cakiroglu                      Director                                 Strengths                   Weaknesses

      Rahmi M. Koc                          Chairman
                                                                                     Wide Product and Brand             Fluctuating Revenues
      Bulent Bulgurlu                       Director                                 Portfolio
      Mustafa V. Koc                        Vice Chairman                                                               Restricted Liquidity Position
                                                                                     Extensive Operational
      Semahat S. Arsel                      Director                                 Network
      Source: Annual Report, Company Website, Primary and Secondary Research,
      GlobalData

      Share Data
                                                                                     Opportunities                      Threats
      Arcelik A.S.
                                                                            7.64     Expansion Strategy                 Fluctuating Material Costs

       EPS (TRY)                                                                NA
                                                                                     Launch of New Products             Highly Competitive Markets
       Market Cap (million TRY)                                                 NA

       Enterprise Value (million TRY)                                           NA

       Shares Outstanding (million)                                         676      Source: Annual Report, Company Website, Primary and Secondary
                                                                                     Research, GlobalData
       Source: Annual Report, Company Website, Primary and Secondary Research,
       GlobalData

      Financial Performance




       Source: Annual Report, Company Website, Primary and Secondary Research,
       GlobalData




Arcelik A.S. (ARCLK) - Financial and Strategic SWOT Analysis Review                                                           Reference Code: GDCPG27378FSA

Source : www.globalcompanyintelligence.com                                                                                                              Page 1
      Table of Contents
      Table of Contents........................................................................................................................................................................................................... 2
      List of Tables .................................................................................................................................................................................................................. 3
      List of Figures................................................................................................................................................................................................................. 3
      Section 1 - About the Company ..................................................................................................................................................................................... 4
      Arcelik A.S. - Key Facts ................................................................................................................................................................................................. 4
      Arcelik A.S. - Key Employees ........................................................................................................................................................................................ 5
      Arcelik A.S. - Key Employee Biographies ...................................................................................................................................................................... 7
      Arcelik A.S. - Major Products and Services ................................................................................................................................................................... 8
      Arcelik A.S. - History .................................................................................................................................................................................................... 10
      Arcelik A.S. - Company Statement............................................................................................................................................................................... 12
      Arcelik A.S. - Locations And Subsidiaries .................................................................................................................................................................... 14
            Head Office............................................................................................................................................................................................................ 14
            Other Locations & Subsidiaries ............................................................................................................................................................................. 14
      Section 2 – Company Analysis .................................................................................................................................................................................... 16
      Arcelik A.S. - Business Description.............................................................................................................................................................................. 16
      Arcelik A.S. - SWOT Analysis ...................................................................................................................................................................................... 17
            SWOT Analysis - Overview ................................................................................................................................................................................... 17
            Arcelik A.S. - Strengths.......................................................................................................................................................................................... 17
                  Strength - Wide Product and Brand Portfolio .................................................................................................................................................. 17
                  Strength - Extensive Operational Network ...................................................................................................................................................... 17
                  Strength - Dominant Position .......................................................................................................................................................................... 17
            Arcelik A.S. - Weaknesses .................................................................................................................................................................................... 18
                  Weakness - Fluctuating Revenues ................................................................................................................................................................. 18
                  Weakness - Restricted Liquidity Position ........................................................................................................................................................ 18
            Arcelik A.S. - Opportunities.................................................................................................................................................................................... 18
                  Opportunity - Expansion Strategy ................................................................................................................................................................... 18
                  Opportunity - Launch of New Products ........................................................................................................................................................... 19
                  Opportunity - Increasing Demand for HVAC Systems .................................................................................................................................... 19
            Arcelik A.S. - Threats............................................................................................................................................................................................
				
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Description: Arcelik A.S. (ARCLK) - Financial and Strategic SWOT Analysis Review Summary Arcelik A.S. (Arcelik) is a household appliances manufacturer. It principally engages in production, marketing and after sales service of durable goods, allied components and consumer electronics. The company's business categorizes its operation in three reportable segments namely White goods, Consumer electronics and Others. The White good segment comprises washing machines, dryers, dish washers, refrigerators, ovens, cookers and air conditioners. The consumer goods reportable segment includes LCD televisions, televisions, computers, cash registers and Other segment of the company offers all home appliances, furniture and kitchen gadgets except products included in White goods and Consumer goods segments. The company offers its products under brand name, Arcelik, Beko, Altus, Blomberg, Arctic, Leisure, Arstil. Geographically, the company has 11 production facilities in four countries, together with sales and marketing organization operating in 18 countries. Furthermore, the company offers its products and services in over 100 countries. Arcelik is headquartered in Istanbul, Turkey. This comprehensive SWOT profile of Arcelik A.S. provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better. The profile contains critical company information including: - Business description – A detailed description of the company’s operations and business divisions. - Corporate strategy – Analyst’s summarization of the company’s business strategy. - SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and
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GlobalData is an industry analysis specialist, providing business information products and services. GlobalData’s highly qualified team of analysts, researchers, and solution consultants use proprietary data sources, tools and techniques to gather, analyze and represent the latest and the most reliable information essential for a business to sustain a competitive edge. GlobalData is a UK-based company with presence across North America, Europe and Asia Pacific and has a broad product offering that ranges from interactive databases, reports and custom solutions. It is a comprehensive source of insights and analysis with coverage across the oil & gas, power, alternative energy, nuclear power, petrochemicals, medical equipment and healthcare industries. GlobalData has a broad range of coverage over key market segments. It has a global scope, covering a wide range of countries constituting more than 90% of global revenues in each of the industries it covers. With a large dedicated research and analysis capability, GlobalData employs rigorous primary and secondary research techniques in developing unique data sets and research materials. Its status as an independent research company allows Analysts to conduct trade interviews with key industry players. Access to unique databases of in-house market information further strengthens research and analysis capabilities. Materials are reviewed shaped by an expert panel of leading industry figures and representatives from key players in the relevant industries. Sectors and Geographies Covered GlobalData has a broad range of coverage over key market segments. It has a global scope, covering a wide range of countries constituting more than 90% of global revenues in each of the industries it covers. Research Methodology With a large dedicated research and analysis capability, GlobalData employs rigorous primary and secondary research techniques in developing unique data sets and research materials. Its status as an independent research company allows Analysts to conduct trade interviews with key industry players. Access to unique databases of in-house market information further strengthens research and analysis capabilities. Materials are reviewed shaped by an expert panel of leading industry figures and representatives from key players in the relevant industries.