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Position description Position title: Division: Date effective: 02/11/2010 Brand and Sales Manager Marketing Report s to: Reports Roles reporting direct: Travel: Light Domestic Managing Director Casual Cellar Door and Sales Staff Salary $50,000-$55,000 Salary: Primary accountability: The Brand and Sales Manager will primarily be required to manage all aspects of branding, marketing and communication for the Wangolina Station business including the effective running of cellar door, cellar door office and co-ordination of staff. This will incorporate a current sales position known as Sales Representative within defined regions. As the Wangolina Station wine business develops this role is designed to evolve to an executive level. Primary objectives: • To effectively communicate the Wangolina Station brand message. • To become a primary contact point and maintain close relationships with key accounts and ensure their requirements & expectations are being met. • To be the primary contact for all clients, distributors, agents and retailers • To identify & develop opportunities for business growth. • To develop processes and systems within the business to ensure continuity of brand message and continuity of service standards. • To act as a sales representative within a defined geographical area. • Work with the Managing Director to implement sales budgets, targets, incentives, forecasting and monitoring. • To provide a high degree of customer service to all customers and to promptly follow up on any requests as required. • To work with the managing director on production levels, styles, packaging and pricing. • To actively comply with company standards, procedures & processes in relation to Health, Safety & the Environment Position dimensions: Freedom to act: • Operating Budget: Sales Budget for the • Within company guidelines, policies and Regions procedures. • Marketing Plan and associated budget • As per the primary objectives. Key challenges: • The ability to manage multiple activities and prioritize task requirements from a diverse range of tasks and duties. . • To create a brand with strength and recognition with the sales to back up the brand growth • To be a point of direct contact for clients and stakeholders • To be directly involved with the growth of a business. • To be able to achieve goals set and to work within the guidelines set by the managing director. Key relationship interactions: • Managing Director • Family members within the business • Cellar Door and other Staff • New and Existing Customers Specification: Position Specification : • A bachelors degree in wine marketing, marketing/communications or similar is advantageous. • Previous experience in the wine industry or similar industry in a similar position is essential. • Intermediate - Advanced computer skills including extensive experience with the MS Office suite of products (Word, Excel, Access, Publisher & Outlook). • Current Drivers license is essential. • Senior First Aid certificate and CPR or similar is advantageous. • Forklift drivers license is not essential however is advantageous. • An ability to liaise effectively at an executive level and to work under pressure. • Exceptional presentation skills. • Exceptional communication skills both written and verbal. • An understanding of business and financial principles. • Excellent interpersonal skills and the ability to build rapport with stakeholders/clients. • A high level of initiative and a ‘can do’ attitude with a strong sense of team work and flexibility. • The ability to self-manage and work autonomously. • The ability to educate and train staff and to communicate effectively about all facets of wine. • A solid understanding about the importance of brand representation. • An ability to lift and carry wine cartons within safety guidelines. • The ability and understanding to be able to work flexible hours including some weekend work. K ey accountabilities Key result area: Major activities: Sales • In consultation with Managing Director, effectively initiate, implement & follow the strategic sales plan. • Maintain regular communication /contact with all existing nominated clients agents and distributors. • To build new relationships via contacts, market research, lead generation tools, referrals and initiative. . • To grow the customer base by expanding into new markets or territories as defined by Managing Director • Keep up to date accessible and accurate files on each client including notes on conversations, contact details, positions. • To build relationships with customers and provide content to assist with product sales and turnover. • To appraise current and planned customer needs and advise on the application of company products. • To meet and/or exceed targets & budgets by effectively managing call cycles & territory visit planning. • Stock allocation and allocation maintenance and communication, • Liaise with Production/Logistics regarding sample stock use and distribution, timing of bottling/ stock run outs. • Manage and grow wine club sales by effective communication with members. • To organize and manage timely delivery of product and troubleshoot non-delivery occurrences Marketing Marketing • To formulate and implement marketing strategy in conjunction with Marketing Consultant and Managing Director • To formulate and implement a guide for Wangolina Station branding, logos, merchandising and communications both personal and non-personal. • To manage wine show entries and submissions to wine reviewers in conjunction with production staff • Construct and distribute press releases and to manage the database of recipients. • To ensure promotional/sponsorship activities have a company purpose and return on investment. To manage sponsorship from a set budget. • Ensure that all company communication reflects the correct brand messages • Effective preparation and distribution of promotional materials • Regular maintenance and updates and upgrades of website and online purchasing modules. • Create a social media presence for Wangolina Station. • Preparation and implementations of marketing campaigns • Preparation and distribution of wine club newsletters, flyers, welcome packs • To participate where required in conjunction with agents and winemaker in trade shows and external promotional functions. • To co-ordinate functions at Cellar Door and to actively participate in regional festivals and events as a Wangolina Station representative. Administration and • Involvement in staff recruitment and supervision of staff. Communications Communications • Co-ordination of staff roster. • Participate in regular sales meetings to set strategies and determine business plans related to assigned products or customers. • Co-ordinate company sales training and activities • Co-ordinate a well administered clean, tidy and maintained cellar door, office and surrounds. • Assist with accounts management and daily accounts data entry. • Ensure complaints are followed up and that satisfactory solutions are obtained for both the customer and the company.
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