By PodGlo Enterprises, Inc.
The Problem
News Radio relevant to local communities
is not available online.
The Reason: Internet Radio follows old,
station-based models. You must 'tune-in'
to the 'right station' to get the news.
These 'stations' are based on traditional
broadcast area boundaries, not local
communities.
Internet Media strengths are not leveraged
in Internet News Radio (participatory,
real-time, dynamic, linkable, shareable)
The Solution
Talk Town News – An Internet {Social} News
Radio Network that provides fast paced,
one to ten minute, locally focused
newscasts 24 hours a day, 7 days a week
The Pandora/Huffington Post of Internet
News Radio
Internet Radio that plays the best local
news based on your location/preference
Gives the listener the ability report the
news and have it tied to location
The Solution (Distribution)
Citizen Journalist TTN User Listener
News
Reporter App Internet Radio Player
Storage and
Distribution Platform
Production Team
The Solution(Reporting)
Reporters + Producer, Presenter, & = Quality Reporting!
Distributor/Broadcaster
Quality Controlled by:
TTN Producer of 1. Producer of
User Reporters Distributed Reporting Distributed Reporting
(listeners)
User Newscasters for User Created
Reporting & Story
Assignments
2. Local, Skilled Semi-
Pro Reporters
Local Reporters, 3. TTN Newscasters,
Semi-Professional TTN Producer Reporters & Producers
(blogger/podcaster) TTN Newscaster 4. User moderation
5. Interactive
TTN Reporter Reporting Tools
Underlying Technology
Web-based and mobile phone interfaces/apps
allowing user to report and listen to
local community news
Customized telephone exchange servers
(PBX) to allow for phone-based reporting
Customized streaming servers for creating
dynamic TTN Internet news radio streams
Web interface: track news and stats,
creates dynamic radio streams, assign news
stories to community reporters, etc.
Business Model (Sustainability)
Text-based Advertising – Successful on
Internet Radio properties like Pandora.
Audio Advertising – Not relegated to
specific time slots, can target on
behavior/location for increased revenue
Newscast syndication – 1 and 5 minute
newscasts to other Internet Radio
properties(e.g., Fox News Radio Newscasts)
Customized Newscasts – For non-radio news
properties (e.g., NY Times News Radio)
Competition
Direct: NPR, Terrestrial News Radio,
Satellite News Radio
Indirect: Pandora.com, 977Music.com,
Shoutcast, Live365, etc.(focused on music)
Indirect, Non-radio: Patch.com,
HuffingtonPost.com, ProPublica.com, etc.
We do, competitors don't: Concentrate
purely on local news, news based on
location and preference (not station),
listeners play a role in reporting.
The Team
Doug Kersten: Experienced LAMP developer.
Founded "The Small Business Blog"(small
biz news blog sold to Allbusiness.com) and
the NYC Podcasting Association. Financial
services industry experience. Attended the
U.S. Naval Academy.
Peter Gien(PhD): C/C++, JavaScript,
Python, and OpenLaszlo developer. PhD in
Aerospace Engineering. Assistant Prof.,
Texas A&M. Worked at Microsoft, Merrill
Lynch, Lucent, Secure Software, etc.
Contact Us
E-mail: dougjk@talktownnews.com
Phone: 732-670-8677
Twitter: @talktownnews