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The One Downside To Article Syndication

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					TheBitBot Organic SEO, SMO & SEM Blog For Web Marketers - http://thebitbot.com
Search Engine Marketing Blog - Article & Press Release Directory - Article Marketing Forum




TheBitBot Organic SEO,
SMO & SEM Blog For Web
Marketers
Search Engine Marketing Blog - Article &
Press Release Directory - Article Marketing
Forum




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TheBitBot Organic SEO, SMO & SEM Blog For Web Marketers - http://thebitbot.com
Search Engine Marketing Blog - Article & Press Release Directory - Article Marketing Forum




The One Downside To Article Syndication
by administrator - 2011-01-19 12:10:26

http://thebitbot.com/?p=2718

Syndication is a great thing. It is good for branding, recognition, SEO and SEM because you get backlinks and it is
essentially free advertising because you are using content that you wrote so you can make it a little self serving.
However, there is a downside to syndication in terms of SEO and SEM.

Any time a webmaster launches a new website, one of the first thing they do is focus on on-site SEO. Why is this?
Well, the obvious answer is because of the fact that they want to rank well in search engines. TheBitBot dot com
gets the majority of its traffic from Google. Many websites fit the exact same scenario.

No matter how much social bookmarking you do, no matter how many forums you post on so as to advertise with
your signature link, no matter how many high traffic blogs you comment on to get people to click on your name, all
of these combined, especially if you are doing them yourself cannot compete with search engine traffic. That is the
reason why good, solid SEO is so important. And, the traffic is highly targeted too.

Syndication assists greatly in SEO efforts mainly because of the fact that resource links included in syndicated
articles, provided they are dofollow, are counted as votes of relevancy towards your site.

However, what happens if you take an article that you posted to your site and syndicate it far and wide. Well, odds
are it will end up on a variety of sites. Odds are, some of these sites will have a higher PR on their homepage than
you do. If so, they have a higher level of trust with search engines. That being said, guess who gets to display your
article when it best fits a search query. You guess it...the most trusted site, which, more often than not, is not yours.

So how can this problem be overcome? Simple. Don't syndicate everything! Keep your best stuff for YOUR site and
then post and syndicate articles or press releases that lead into and point to your unique article at the end. Search
engines will have no choice but to show your unique article on your site where you have control over advertising
and media.

Press releases in particular have the ability to generate a surge of traffic to your unique article provided the content
is actually newsworthy. Recommended reading: Press Release Blueprint

                            _______________________________________________


Are You Struggling To Promote Your Small Business?
Are You Struggling To Promote Your Website Or Small Business? Are you thinking about starting a business?
Have you already started a business and are looking to drive it forward? If you answered yes to either of these
questions, you will have to spend at least one of two different things to get things rolling - time or money. For most
small businesses, a large advertising budget is just something they do not have. Many small businesses,
depending on how new they are as well as their return on investment, still have budgets that are in the red. Does
your small business fit this description? If it does, then you need cheap internet advertising for your small
business and that is going to require some time.


Advertising on the internet is a great way to get noticed. If your business is not advertised on the internet
effectively, you may be losing business that is practically on your door step. It would be a shame to lose clients
to your competitors that are based further away from them than you are. Convenience only matters if potential
customers know you exist! What's that? You're listed in the phone book you say? Now-a-days, that is simply not
enough! You have to be listed online and not only do you have to be listed online, you have to have a strong
ONLINE PRESENCE!




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TheBitBot Organic SEO, SMO & SEM Blog For Web Marketers - http://thebitbot.com
Search Engine Marketing Blog - Article & Press Release Directory - Article Marketing Forum




To have an online presence means to have a website. Your website has to be relevant to your business as well
as easily found and navigated. Potential customers have to be able to find your website based on keywords that
describe your offerings. If you have a website, just because you can type your businesses name into a search
engine and find it does not mean that the normal person will find it that way. In reality, only well established
businesses receive traffic this way through branding. Are you a brand? Probably not at this point. For this reason
you need to concentrate on Search Engine Marketing (SEM).


SEM revolves around the promotion of your business using a step-by-step process that leverages information
that is freely available. All you have to do is take advantage of it! Online courses are available that teach you
every step of marketing through search engines. A solid SEM course would teach you several things as listed in the
following paragraphs.


It would teach you the steps to building and launching a website. In the old days, launching a website entailed
knowing how to code. Those days have long since passed! Now installing a website is as easy as clicking a
button! A quality course would teach you about and recommend hosting that could give you options in this regard.


Additionally, a quality SEM course would show your the steps to creating and syndicating your content based
around keywords that describe what your business does in addition to leveraging those keywords using simple
Search Engine Optimization (SEO) techniques that are very easy to do.


Finally, a quality SEM course would teach you how to capture valuable leads using your website and a few tools
of the trade that are not so secret anymore. You would thus have the ability to market to targeted prospects over
and over again!


Modern day commerce is now moderated from within the virtual world. If your small business, regardless of your
niche, is going to compete, you have to take the plunge, meaning you need to learn how to launch a website for
your business, optimize it and drive targeted traffic to it. The right Search Engine Marketing Course will help
you do that.


Sign Up For Our FREE Search Engine Marketing Course And Give Your Business The Edge!




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TheBitBot Organic SEO, SMO & SEM Blog For Web Marketers - http://thebitbot.com
Search Engine Marketing Blog - Article & Press Release Directory - Article Marketing Forum



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Search Engine Marketing Blog - Article & Press Release Directory - Article Marketing Forum




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