A Secret Technique For Building Page Rank - Well_ Sort Of by thebitbotdotcom

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A Secret Technique For Building Page Rank - Well, Sort Of...
by administrator - 2011-01-21 11:40:59

http://thebitbot.com/?p=2743

Are you looking to increase your Page Rank? Most webmasters are. When you browse popular SEO forums, you
will literally find an obsession with this subject. Link traders and link dealers keep a tight reign on link juice so as not
to spill a drop. After all, Page Rank or PR as it is referred to determines your ranking in search engines, right?

Well, that is a complicated subject. Google engineers themselves have pointed out that PR is one of over 200
factors that determine your web page's Search Engine Results Page (SERP). Personally, I feel that relevancy
trumps PR any day and so do many other SEO specialists. However, that being said, PR seems like it is here to
stay and link traders and dealers will continue to operate in a thriving trade, primarily because money is involved on
the backend.

So what is this big secret to raising your web site's overall PR? In one word...DEEPLINKING. Yes, you read that
correctly. The secret is getting links to your internal pages. So how does this work and how can it be leveraged?

Deep Linking. Why is deep linking so important? Simple. Every page in and on your site points to your main page
with a big, juicy "do-follow" text link using the anchor text of your choice. Talk about a shot in the arm in terms of
relevancy. You get to use any anchor text you want AND you get to use as many words in your anchor text as you
want. Whoa there. Let's not get crazy. no paragraphs!

Ranking Internal Pages. When boosting PR, there are two methods that I feel can provide you with what you need.
The first is the "Top Down" method. I coined this term, so that is probably why you have never heard it in this
particular context. Just kidding. But seriously, top down method is the acquiring of really high PR links and pointing
them to your main index page. Essentially, since your home page links or points to the rest of your website, you are
effectively trying to boost the PR of your entire site this way. This method is difficult, because, for what it's worth,
getting high PR, relevant backlinks with decent anchor text is tough, REALLY TOUGH! Unless you buy the links,
odds are, you won't be getting any, and when I say getting high PR links, I don't mean getting a link on an internal
page of a site who's HOMEPAGE has high PR. I am talking about a link on the actual high PR page itself. See
what I mean now?

All Roads Lead To Rome. Now let's talk about an easier way...deep linking. This will have the same effect, but
unlike the top down method, this is more of a bottom up method. As mentioned before, if you are fortunate enough
to get a high PR link pointing to your homepage, you will get a little light shining on your site, or, your site can begin
glowing from the inside through deep links or contextual do-follow links pointing to your internal pages. Get enough
of these and some of your internal pages will move from PR NA to PR 0. If you see this, then we are making
progress. What happens next? Well as the number of internal PR 0 pages increase, they will begin to lift the PR of
your homepage onto their shoulders and VOILA, your site PR or index PR will begin to rise.

Sure, this method will take some hard work. You may have to (GULP) write articles, but it is better to concentrate
on effective and progressive SEO as opposed to expecting to "hit the jackpot" with a high PR link for free. Not
gonna happen...at least not for most of us.

Learn how to leverage article marketing and boost your site's PR at the same time at TheBitBot SEM Blog.

                             _______________________________________________


Are You Struggling To Promote Your Small Business?
Are You Struggling To Promote Your Website Or Small Business? Are you thinking about starting a business?
Have you already started a business and are looking to drive it forward? If you answered yes to either of these




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questions, you will have to spend at least one of two different things to get things rolling - time or money. For most
small businesses, a large advertising budget is just something they do not have. Many small businesses,
depending on how new they are as well as their return on investment, still have budgets that are in the red. Does
your small business fit this description? If it does, then you need cheap internet advertising for your small
business and that is going to require some time.


Advertising on the internet is a great way to get noticed. If your business is not advertised on the internet
effectively, you may be losing business that is practically on your door step. It would be a shame to lose clients
to your competitors that are based further away from them than you are. Convenience only matters if potential
customers know you exist! What's that? You're listed in the phone book you say? Now-a-days, that is simply not
enough! You have to be listed online and not only do you have to be listed online, you have to have a strong
ONLINE PRESENCE!


To have an online presence means to have a website. Your website has to be relevant to your business as well
as easily found and navigated. Potential customers have to be able to find your website based on keywords that
describe your offerings. If you have a website, just because you can type your businesses name into a search
engine and find it does not mean that the normal person will find it that way. In reality, only well established
businesses receive traffic this way through branding. Are you a brand? Probably not at this point. For this reason
you need to concentrate on Search Engine Marketing (SEM).


SEM revolves around the promotion of your business using a step-by-step process that leverages information
that is freely available. All you have to do is take advantage of it! Online courses are available that teach you
every step of marketing through search engines. A solid SEM course would teach you several things as listed in the
following paragraphs.


It would teach you the steps to building and launching a website. In the old days, launching a website entailed
knowing how to code. Those days have long since passed! Now installing a website is as easy as clicking a
button! A quality course would teach you about and recommend hosting that could give you options in this regard.


Additionally, a quality SEM course would show your the steps to creating and syndicating your content based
around keywords that describe what your business does in addition to leveraging those keywords using simple
Search Engine Optimization (SEO) techniques that are very easy to do.


Finally, a quality SEM course would teach you how to capture valuable leads using your website and a few tools
of the trade that are not so secret anymore. You would thus have the ability to market to targeted prospects over
and over again!


Modern day commerce is now moderated from within the virtual world. If your small business, regardless of your
niche, is going to compete, you have to take the plunge, meaning you need to learn how to launch a website for
your business, optimize it and drive targeted traffic to it. The right Search Engine Marketing Course will help
you do that.


Sign Up For Our FREE Search Engine Marketing Course And Give Your Business The Edge!




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