Thank You for Walking with The ALS Association If you have any questions or comments, please contact: Christine Kirkley 301-978-9855 ext. 205 CKirkley@ALSinfo.org www.ALSinfo.org Thank You For Registering! Dear Walker, We are so happy to have you on board for the Walk to Defeat ALS™! Your support enables The ALS Association to raise much-needed funds for our free patient services and ALS research. With your help, we are one-step closer to a cure. With supporters’ help in 2009, the Chapter was able to: Donate more than $290,000 to ALS research Purchase and repair $50,000 worth of much needed medical equipment for our Durable Medical Equipment Loan Closet Provide a record $35,000 in transportation grants to local families Provide $80,000 in respite care grants to local families Serve more than 200 PALS through our Assistive Technology/Augmentative Communication Program By registering for the Walk, you are joining thousands of volunteers across the country that join The ALS Association in the Walk to Defeat ALS™. Because of your commitment and dedication, The ALS Association – DC/MD/VA Chapter is able to help our families living with Amyotrophic Lateral Sclerosis in DC, Maryland and Virginia as well as fund vital research for a cure. Enclosed, you will find information about our online fundraising website; where you can e-mail your family and friends, set up your own personal website for people to donate, and see your fundraising progress as the Walk nears. It is a great way to increase your fundraising potential and increase awareness! If you have any questions along the way, please do not hesitate to contact us. We look forward to working with you! Have fun and good luck! Together for a cure, You’ve Registered Online, Now Lets Have Some Fun! 1. Each Participant has a Personal Page You can modify the text to tell us why you are walking or why people should donate to your cause. Personalizing your page is a great way to communicate your passion and dedication to the Walk. You can even upload a picture of your loved one or your Walk Team from last year! 2. After you have customized your Personal Page, you are ready to e-mail friends and family to recruit them as walkers and/or donors. 3. ALL e-mails sent through the Walk website include a direct link to your Personal Page, where they can either click the Donate and/or Join “team name” team buttons. Those that select to walk with you will then be shown how to join your team and set up their own Personal Page. 4. Click on the Follow-up button to send thank you notes to those donors who have contributed and reminders to those who have not yet responded. 5. You can also track your progress by entering checks you receive from supporters before you mail them to us or bring them to the 6. Show your spirit on Walk day. Create a team t-shirt or banner. Keep it bright! Keep it cheap! Get creative! FUNdraising Tips Each year, the Walk to Defeat ALS™ gets bigger and better and it is only because of Walkers like YOU making the effort. The exciting part is… it’s easy! Each Walker has a suggested goal of $210, but once you start asking around, you’ll find that this may be too low! We even have prizes to offer to each Walk participant who raises money over a specified level. Easy Ways to Raise Money: E-Fundraising! Set up your personal web page. Send personal emails to your friends and family, tell your story, and track your fundraising progress. It’s easy! Letter Writing! Send letters to friends and family asking for donations. The Chapter will even pay for your postage. Matching Gifts! Ask your employer to match the funds that you raise. This could double or triple your donation amount. You can see if your employer matches charitable gifts at www.matchinggifts.com/als. Take your Donation Envelope with you! Ask for donations when you’re out and about. Ask businesses that you frequent to help you reach your goal (for example: cleaners, dentist, auto repairman, restaurant owner, fitness center…) Donation Jar! Place a jar on your desk at work and ask co- workers to donate their extra change. My Participant Center Your Personal Page Once you are logged into the Walk website, click on the Participant Center button, then the Personal Page icon. From your Personal Page you can up load pictures and tell your story. You can change your page at anytime to include new pictures, stories, you can even tell people about the events you are hosting. You can also link to Facebook and Twitter. Letter and E-mail Writing Campaigns It has been said that people don’t give to causes – people give to people. We have found that to be true. The most effective way of raising money for the Walk to Defeat ALS™ is to conduct a letter and/or e-mail writing campaign. Below are easy tips to make sure your campaign is a success. Make sure you ask that donations be sent directly to you and not to the ALS Association office. We want to ensure that you and your team get proper credit for all donations. Make sure to include your home address in your communications. Ask that the checks be made payable to the ALS Association. If you are writing a generic letter, be sure to sign each one and write a quick note to personalize. If you need help with the postage, let us help. Contact us at 301-978-9855 or 1-866-348-3257. Send your checks to the administrative office at 7507 Standish Place, Rockville, MD 20855 or turn them in at the Walk. If you are sending e-mails, upload your Address Book to your personal page or enter addresses individually. Then, click on E-mails to customize one of the existing e-mail templates or you can compose your own message. When sending messages through the Walk website, each message includes a “Donate” and “Join me” button. Send thank you notes to your donors, letting them know how much you appreciate their support and how well you and your team did at the Walk. This is a great Walk Team event – have a Letter Writing Party! Entering Checks & Cash Online You can see your personal progress immediately if you enter your donations online. This also saves the Chapter time and money. It’s easy – just login, click on the Participant Center then the My Progress icon. In the Gift Summary area, you’ll see the link to Enter Gifts Received Offline. From here, fill out all the fields for each donation you have received. Then send your donations to the Chapter Office and so we can confirm them! Remember: if you do not enter the donor’s address, we cannot send them a thank you letter. In an effort to save on expenses only donations of $100 or more will receive a tax receipt from the Chapter. REMEMBER…do not send cash. Convert cash into a money order or write a personal check. Show Your Team Spirit with Team T-Shirts! There are many ways to show your team spirit on Walk day. Design a team t-shirt, banner, sign, cap, or whatever you want. The possibilities are endless. It’s your chance to be creative and build team spirit. Remember, it does not have to cost a lot of money…just have fun! Brightly colored T-Shirts are encouraged: They will stand out! It also makes finding members of your team on Walk day easier! The only rule is there are no rules: Let your creativity be your guide. Sew, pin-on, draw, paint, glue… whatever you want! Always try to keep it cheap: Costs should not be more then $4-$6 per shirt! Try office supply stores to find kits! Be sure to distribute: Consider distribution of the shirts to your Team by having a pre-Walk party. It’s a good way to build enthusiasm! Walk Day Instructions Are you walking with a team? If so, here’s some important Walk day information you’ll need to know. Find Your Team Captain - Your Team Captain should pick a designated time and place that your Team will meet at the Walk site – make sure you know when and where you’re supposed to meet! Turn in your Donations – If you haven’t sent your donations to the Chapter, go to the Registration table and turn in your donations. Walk Prizes – If you collect $250 or more you are eligible for an Incentive Prize. Prizes will be awarded based on the amount of money you turn in on or before Walk Day. For information about the designated fundraising levels and to preview the available prizes please visit http://alsa.compet.com. Are you walking as an individual? If so, here’s some important Walk day information you’ll need to know. Turn in your Donations - If you have not sent your donations to the Chapter, go to the Individual Registration table and turn in your donations. Walk Prizes - If you collect $250 or more you are eligible for an Incentive Prize. Prizes will be awarded based on the amount of money you turn in on or before Walk day! For information about the designated fundraising levels and to preview the available prizes please visit http://alsa.compet.com. Be sure to check the website, wwww.ALSinfo.org for Walk date and other special events. Printing courtesy of Datatel, Inc.