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					Fourways Business Centre
Design Quar ter
Nicol Grove Office Par k
Leslie Road
Fourways
2055

Po s t n e t S u i t e 8
Private Bag x43
Sunninghill
2157

t: +27 11 513 4086
f: +27 11 513 3068

info@playboymag.co.za
                                                   s o u t h a f r i c a - r at e c a r d 2 0 1 1
w w w. p l a y b o y m a g . c o . z a


M a n ag i n g D i r e c to r
Johann Botha
t: +27 11 513 4086
c: c: +27 82 551 8273
d a n n i @ p l ay b oy m a g . c o. z a

e D i to r
Pe t e r P i e g l
t: +27 11 513 4086
c: +27 82 411 7430
p e t e r @ p l ay b oy m a g . c o. z a

a rt D i r e c to r
J ay S y l v a n o
c: +27 82 858 3014
j ay @ p l ay b oy m a g . c o. z a

n at i o n a l S a l e S M a n ag e r
char lotte nutman
c: + 27 78 358 6154
c h a r l o t t e @ p l ay b oy m a g . c o. z a

r e g i o n a l S a l e S ( g au t e n g )
Faith thomas
t: +27 11 513 4086
c: +27 82 852 8998
f a i t h @ p l ay b oy m a g . c o. z a
The World of PLAYBOY
For more than half a century, PLAYBOY has been influencing men around the world. Currently, there are       Challenging, ProvoCative, on the edge
28 magazines globally, but all are based on the same premise of delivering editorial excellence. PLAYBOY
is the world’s undisputed leader in the men’s lifestyle arena, selling some three million copies globally                             of CritiCal thought
every month. Nothing reaches men like PLAYBOY.
                                                                                                                                            What does PLAYBOY offer?
                                                                                                            For PLAYBOY adver tisers it is all about through-the-line oppor tunities, so in addition to adver tising in South
                                                                                                            Africa’s premium men’s lifestyle publication, PLAYBOY South Africa also offers cross-pollination on our website
                                                                                                            and other social media platforms. Site takeovers, banners and other internet-based adver tising oppor tunities
                                                                                                            are available. In addition, PLAYBOY can produce bespoke campaigns tailor-made to our client’s specifications.




                                                                                                                                                       ?
                                                                                                            PLAYBOY Special Editions will be published quar terly with additional focussed adver tising oppor tunities
                                                                                                                                                   becoming available by mid-2011.

  Why Choose PLAYBOY?                                                                                                                                   The Publisher
  Readers of PLAYBOY have many characteristics in common. They are passionate, driven and                              The all-new South African edition of PLAYBOY magazine is published by Sciofon (Pty) Ltd.




                                                                                                                                                                                                                   ?
  demand to be challenged. They respect women and they respect themselves. They have their
  finger on the pulse and live life by their own rules - without excuses. The age of the PLAYBOY
  reader runs the gamut from 25 to 49 years old, ensuring a vast range of audience demographics.
  PLAYBOY South Africa understands their readers and brings them editorial content that’s tailor-           PLAYBOY magazine is the gold standard for thought-provoking,
  made for their needs. From hard-hitting interviews with high-profile, outspoken subjects, to the
                                                                                                            provocative content.
  latest gadgets, fashion, cars and of course, the most beautiful women our country has to offer.
  PLAYBOY South Africa not only attracts readers, but keeps them intrigued for years to come. No
  publication speaks to South African men – and women – like PLAYBOY does.




                                       ?
The Hard Facts
Launch print run                 : 100 000
Guaranteed circulation           : 70 000          PLAYBOY captures the attention
Readership                       : 280 000
Readers per copy                 :4
Cover price                      : R45             of     more        than       15      million
Male                             : 75%             men and women worldwide,
Female                           : 25%
Black                            : 45%,
White                            : 40%,
                                                   with content that entertains,
Coloured                         : 10%,
Indian                           : 5%              inspires, provokes and informs,
Ages                             : 25 - 49
Household income                 : R22 000         every month.
Personal income                  : R14 000
LSM’s                            : 9 - 10
                                                standard positions                                                                                                        Material requireMents
                      1 - 6 pLaceMents                                                            7 + pLaceMents
                                                                                                                                Description                                        triM (h x w mm)               BLeeD (h x w mm)                 tYpe (h x w mm)
        Description                             rate*                           Description                         rate*
                                                                                                                                Double Page Spread (DPS)                                297 x 420                      303 x 426                     287 x 410
        Double Page Spread                      R115 980                        Double Page Spread                  R110 181
                                                                                                                                Full Page (FP)                                          297 x 210                      307 x 220                     287 x 200
        Full Page                               R57 880                         Full Page                           R54 986
                                                                                                                                Half Page Vertical (HP)                                 297 x 100                      307 x 110                     277 x 85
        Half Page Vertical                      R42 150                         Half Page Vertical                  R40 042     Half Page Horizontal (HP)                               145 x 210                      155 x 220                     125 x 190
        Half Page Horizontal                    R42 150                         Half Page Horizontal                R40 042     Third Page Vertical Strip (TPS)                         297 x 70                        307 x 75                     287 x 60
        Third Page Vertical Strip               R28 150                         Third Page Vertical Strip           R26 742     Third Page Horizontal Strip (TPS)                       95 x 210                       105 x 220                     85 x 200
        Third Page Horizontal Stip              R28 150                         Third Page Horizontal Stip          R26 742                                Should any type run across a DPS, allow for a 10mm gap on either side of the gutter.




                                                                                                                                                                                                                                                                 ?
                                      All advertising rates include agency commission and excludes VAT.



                                                                                                                               PLAYBOY is, and always has been, a lifestyle, a mindset, a platform

                                                  special positions                                                            for ideas, hopes and dreams.
                     1 - 6 pLaceMents                                                          7 + pLaceMents

      Description                             rate                            Description                          rate
      Inside Front Cover DPS*                 R150 780                        Inside Front Cover DPS*              R143 241
      Outside Back Cover FP                   R75 350                         Outside Back Cover FP                R71 582
      Inside Back Cover FP                    R63 780                         Inside Back Cover FP                 R60 591
      Next To Contents FP                     R66 550                         Next To Contents FP                  R63 222
      Advertorial Full Page                   R70 480*

                                    All advertising rates include agency commission and exclude VAT.
           * Advertorial rate includes agency fee and creative concept. Photography and model fee quoted per campaign.


                                                                                                                                                                       deadlines & on-sale dates
speciaL rates on request                                                                                                        aDvertiseMent                                                                                aDvertoriaL

This includes dust jackets, gatefolds, perforation, glueing, bagging, run-ons, bookmarks and stickers. Creative aspects                                    Booking                MateriaL               insert to                 Booking              Briefing
                                                                                                                                      issue
                                                                                                                                                           DeaDLine               DeaDLine           printer DeaDLine              DeaDLine             DeaDLine
of these elements subject to editor’s approval.
                                                                                                                                     Apr ‘11              2 Feb ‘11               8 Feb ‘11              25 Feb ‘11               20 Jan ‘11            28 Jan ‘11
Digital material only. Email to mail@playboymag.co.za or upload to ftp.playboymag.co.za. Contact webmaster@                          May ‘11              2 Mar ‘11               7 Mar ‘11              25 Mar ‘11              19 Feb ‘11            25 Feb ‘11
playboymag.co.za for FTP login details.                                                                                               Jun ‘11             4 Apr ‘11               8 Apr ‘11              22 Apr ‘11              18 Mar ‘11            25 Mar ‘11
Material: print-optimised PDF with fonts and high resolution images (300dpi) embedded upon creating the file in                        Jul ‘11            3 May ‘11               6 May ‘11              20 May ‘11              22 Apr ‘11            29 Apr ‘11
Acrobat 5.0 or higher. Document bleed must be set to 5mm all round. Proof: Hi-res satin sherpa proof. *                              Aug ‘11               3 Jun ‘11              9 Jun ‘11               20 Jun ‘11             17 May ‘11            27 May ‘11
                                                                                                                                     Sept ‘11              4 Jul ‘11               8 Jul ‘11             22 July ‘11              24 Jun ‘11            24 Jun ‘11




                                                                                                              ?
* If correct proof is not supplied, PLAYBOY will take no responsibility for colour matching in the final product.                    Oct ‘11              2 Aug ‘11               5 Aug ‘11              24 Aug ‘11              22 July ‘11           29 July ‘11
                                                                                                                                     Nov ‘11              5 Sept ‘11             9 Sept ‘11              23 Sept ‘11             19 Aug ‘11            26 Aug ‘11
                                                                                                                                     Dec ‘11              3 Oct ‘11               7 Oct ‘11              25 Oct ‘11              23 Sept ‘11           30 Sept ‘11
                                                                                                                                      Jan ‘12             4 Nov ‘11              10 Nov ‘11              24 Nov ‘11              21 Oct ‘11            28 Oct ‘11
Ad Traffic Controller
                                                                                                                                     Feb ‘12              2 Dec ‘11               9 Dec ‘11              19 Dec ‘11              18 Nov ‘11            25 Nov ‘11
Danni Theart                        Since 1953, the works of more Nobel Laureates have
t:: +27 11 513 4086
f: +27 86 680 980                   appeared in PLAYBOY than in any other magazine.
info@playboymag.co.za

				
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posted:1/26/2011
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