ratecard 2011 magazine Premier Magazine is the official guest magazine for the Premier Lounge, the exclusive international and domestic lounges operated by BIDAir, part of the BIDVest Group. The Premier Lounge offers state-of- the-art lounge facilities at domestic and international airport terminals across South Africa. There are nine lounges located at OR Tambo, Cape Town and King Shaka International airports, and at George, East London and Port Elizabeth airports. The Kopano International VIP Lounge, the Domestic VIP Lounge and the BIDAir Executive Boardroom at OR Tambo also form part of the Premier Lounge brand. Over 70, 000 Premier Lounge clients visit the lounge every month. These include First Class and Business Class travellers, high level corporate travellers and private bank clients who are granted complimentary access to the lounge. readership Premier Magazine is a lifestyle publication aimed at local and international men travelling for both business and leisure purposes. A smaller portion of our readership is made up women in executive positions visiting the lounge for business purposes, and to a smaller extent for leisure purposes as well. While Premier provides aspirational content, it is also aimed at top level executive readers who have ‘arrived’.These readers have the means and knowledge to make corporate decisions at top levels. This type of reader takes holidays, has a discerning knowledge of food and wine and is seeking a publication that will showcase their favourite products and educate them in leading a full and meaningful life. Our aspirational readers may not match the mature readers in decision making power, but their influence on the corporate world is a force to be reckoned with. Having grown up in a modern age, these readers are rising meteorically on the corporate ladder.They are the super consumers readership of our time and are seeking aspirational content that profile will showcase products they want to buy and content that will educate them as they pursue knowledge of • LSM 7-10 the finer things in life. • Average age 30+ • 81% Male Readership By choosing to advertise in Premier Magazine, you are • 90% Live in metropolitan areas able to directly target executive leadership and decision • 75% Earn Super A makers, entrepreneurs and up and coming executives income of R30 000+ based locally and abroad. You will enjoy the benefits of • Majority are Platinum and Private Banking clients professional service, our award-winning design studio and a host of editorial coverage options. ratecard 2011 content Premier Magazine is fast becoming a leading men’s magazine, providing definitive coverage of men’s style and culture. With a masculine and stylish design, and content covering ever y aspect of the modern man’s lifestyle, Premier is a publication that speaks to all sides of the male equation, while still publishing ar ticles that capture our female audience. We aim to provide our readers with content that unearths the intelligent and sophisticated aspects of today’s world with topics that cover the people, places, products and trends that a refined, urbane reader seeks out. Topics that will be covered in the magazine during 2011 include: • Motoring content – from sports cars to extreme adventures • Cutting edge financial trends • The latest technology • Exclusive properties and destinations • South Africa’s finest gourmet cuisine • Award winning wines, whisky’s and brandies from around the globe • Men’s fashion and trends • Profiles of top business and entertainment personalities We aim to advertising rates 2011 provide our DESCRIPTION 6 ISSUES 7+ ISSUES (less 10%) RATE PER EDITION RATE PER EDITION readers with Double Page Spread (DPS) R 32 990 R 29 691 content that Full Page (FP) Half Page (HP) R 21 990 R 14 990 R 19 791 R 13 491 unearths the Third Page Strip (TPS) R 6 990 R 6 291 SHORT SNIPPET R 6 990 intelligent and DPS Advertorial R 36,990 R 33 291 Full Page Advertorial R 26 990 R 24 291 sophisticated aspects of prime positions Inside Front Cover (DPS) R 36 990 R 33 291 today’s World Second Inside Front (DPS) R 35 990 R 32 391 Outside Back Cover (OBC) R 28 590 R 25 731 Inside Back Cover (IBC) R 24 990 R 22 491 Page Next To Editor R 24 990 R 22 491 Page Next To Contents R 24 990 R 22 491 Front Cover + 3p Feature R 59 990 * 15% loading for guaranteed positions (except covers) * 7% loading for guaranteed right hand page * Prices exclude VAT and include agency commission * Half DPS price on request Terms & Conditions: All rates are for full colour insertions and include 16,5% Agency Commission and exclude VAT. 5% Discount with payment upon placement. Payment options are specified on booking form. For series bookings, pay upon receipt of invoice for each edition. Third page strip adverts are limited to 12 per edition. Placement at the discretion of the editor. Cancellation deadlines are the same as booking deadlines. Clients who fail to supply copy / photographs / finished advertising material by deadline will be billed for the space booked and the right to refuse/edit advertorial is reserved. ratecard 2011 distribution Published monthly, Premier Magazine is prominently displayed in Premier Lounges across the country, in the Premier Executive Boardroom and in the domestic departures hall at OR Tambo. Every director within the BIDVest group also receives a copy every month. Ten copies of each edition are sent to the head offices of over 150 companies forming part of the BIDVest group. We also send copies out to numerous 5-star accommodation venues across South Africa. publisher The TCB Group is a leading publisher of custom titles in the South African travel and leisure market. TCB has an intimate knowledge of the respective segments in this market, and our extensive portfolio includes in-flight magazines for major airlines, the official guest magazine for The Blue Train, custom titles for several blue chip companies including Milady’s (which falls into the MR Price Group), and official magazines for government departments. We invite you, our valued client, to part of the success of Premier Magazine. publication dates 2011 ISSUE JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN EDITORIAL DEADLINE 29/11 07/01 07/02 07/03 07/04 08/05 07/06 07/07 08/08 07/09 07/10 07/11 29/11 AD MATERIAL DEADLINE 14/12 25/01 23/02 23/03 22/04 23/05 23/06 22/07 23/08 22/09 21/10 24/11 14/12 SIZE Full Page (FP) material requirements Double Page Spread (DPS) TRIM (w x h) 420 x 297mm 210 x 297mm BLEED (w x h) 430 x 307mm 220 x 307mm TYPE (w x h) 380 x 257mm 170 x 257mm contact us ADVERTISING SALES TCB Group Half Page Vertical (HP) 100 x 297mm 110 x 307mm 80 x 277mm Estelle van der Westhuizen Tel: +27 12 425 5800 Half Page Horizontal (HP) 210 x 145mm 220 x 155mm 190 x 125mm firstname.lastname@example.org Fax: 0866 790 006 0861 THE MAG PO Box 11273 Third Page Vertical Strip (TPS) 70 x 297mm 80 x 307mm 55 x 282mm Hatfield Third Page Horizontal Strip (TPS) 210 x 95mm 220 x 105mm 195 x 80mm EDITORIAL Pretoria Nicola Weir 0028 email@example.com www.tcbgroup.co.za Additional advertising formats available in Premier include, Inserts (Up to 3 pages), Belly Bands, Gate Folds, 0861 THE MAG Stitch-Ins, Book Marks and Dust Covers. Specs and rates on all of these items available on request. Digital material to be delivered to TCB Group or emailed to info@tcbgroup. This digital material must be print- optimised PDF with fonts and high resolution images (300dpi) embedded upon creating the file in Acrobat 5.0 or higher. Document bleed must be set to 5mm all round. Proof: Hi-res satin sherpa proof. If correct proof is not supplied, African Spirit Media will take no responsibility for colour matching in the final product.