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Dec 2010 KPI

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					American Independent News Network: Key Performance Indicators


               All AINN Programs (CO, IA, MI, MN, DC, NM, FL, TAI)
Online Performance                                                                      Offline Performance (TV, radio, newspapers)

Date             Visits       Page Views     # of Posts     # of      Newsletter        Month             Direct      Indirect News      Media
                                                          Comments    Subscribers                        Citations        Impact        Bookings

2006           1,026,174      1,776,924          4,737     7,270                        2006               230            257             77

2007           2,914,546      4,413,214      11,388        19,424                       2007               397            171            183

2008           7,879,790      11,007,856     16,674        21,340                       2008               471            326            169

2009           12,181,997     16,404,017     17,828       119,399                       2009               332            108            251

2010           11,032,365     14,740,737     22,067       129,408       5,365           2010               238            169            186

January         976,806       1,317,267          1,307     8,768                        Jan                17                1            19

February       1,139,852      1,518,508          1,404     8,121                        Feb                14                1            16

March          1,190,944      1,568,542          1,398     7,300                        March              20                0            17

April           857,156       1,131,126          1,261     6,905                        April              17                9            22

May             723,405        967,822           1,288     7,958                        May                19                9            11

June            886,567       1,212,321          1,743     14,162                       June               19              17             12

July            995,295       1,346,578          3,252     14,633                       July               30              24             16

August          850,189       1,154,033          2,657     15,903                       Aug                26              38             16

September       930,711       1,239,737          1,617     22,337                       Sept               31              15             21

October         982,809       1,323,652          2,735     13,026       4,671           Oct                33              31             22

November        942,226       1,235,696          1,875     6,729        4,968           Nov                 3                8             9

December        556,405        725,455           1,530     3,566        5,365           Dec                 9              16              5

Total          35,034,872     48,342,748     72,694       296,841       5,365           Total             1,668          1,031           866


                             AINN Network Traffic                                                                     All Radio
2,400,000                                                                       220,000,000
                                                                                 165,000,000
                                                                                    110,000,000
                                                                                    55,000,000

1,800,000                                                                                           0
                                                                                                        Aug Apr Aug07 Aug Apr             Aug Dec


                          Page Visits                                                                                 All Print
                          Page Views                                          375,000,000
                                                                              281,250,000
1,200,000
                                                                              187,500,000
                                                                                93,750,000
                                                                                                0
                                                                                                    Aug         Aug    Aug        Aug          Dec

                                                                                                                       All TV
 600,000
                                                                             275,000,000
                                                                             206,250,000
                                                                              137,500,000
                                                                                68,750,000
           0                                                                                    0
            Jul ’06 Feb     Sep   Apr      Nov     Jun    Jan        Dec                            Aug Mar Oct May Dec           Jul          Dec

Colorado New Journalist Program (July 2006 launch)                                                                               Through Dec ’10
American Independent News Network: Key Performance Indicators


Colorado New Journalist Program (July 2006 launch)


Online Performance                                                                                   Offline Performance (TV, radio, newspapers)
Month              Visits            Page Views         # of Posts     # of      Newsletter          Month            Direct       Indirect     Media
                                                                     Comments    Subscribers                         Citations   News Impact   Bookings


2006                235,753               433,783         1,912        2,261                         2006              48           34           28

2007                508,470               814,574         2,680        4,107                         2007              173          62           41

2008              1,113,791              1,539,992        2,293        3,867                         2008              157          142          29

2009                969,284              1,354,429        1,843        4,496                         2009              172          71            5

2010              1,011,126              1,379,209        1,760        4,841           438           2010              64           16            5

January              56,620                89,099            126         450                         January           13            0            0

February             56,382                89,160            103         391                         February           4            0            0

March                80,410               108,463            155         429                         March              7            0            0

April                87,718               116,209            153         474                         April              4            5            0

May                  67,589                91,957            162         364                         May               11            0            2

June                 81,036               106,092            205         448                         June               5            4            0

July                 98,275               131,058            198         380                         July               6            5            1

August               76,921               107,766            119         343                         August             1            0            1

September           104,153               139,483            125         437                         Sept               4            0            0

October             131,691               176,184            144         376           367           Oct                9            2            0

November            102,656               135,424            152         383           386           Nov                0            0            0

December             67,675                88,314            118         366           438           Dec                0            0            1

Total             3,838,424              5,521,987      10,488        19,572           438           Total             614          325         108

                             Colorado Network Traffic                                                               CO Cumulative Radio
275,000                                                                                        12,000,000

                                                                                               9,000,000

                                                                                               6,000,000

206,250                                                                                        3,000,000

                                                                                                          0
                            Page Visits                                                                       Aug Feb Aug Feb Aug Feb Aug Feb          Dec

                            Page Views                                                                              CO Cumulative Print
                                                                                       145,000,000
137,500
                                                                                       108,750,000
                                                                                         72,500,000
                                                                                         36,250,000
                                                                                                      0
 68,750                                                                                                     Aug Feb Aug Feb Aug Feb Aug Feb            Dec

                                                                                                                    CO Cumulative TV
                                                                                       43,000,000
                                                                                       32,250,000
         0
             JulOctJan      July   Jan    July    Dec          Oct              Dec     21,500,000
                                                                                        10,750,000
December Media List
                                                                                                     0
Dave Sirota show on 760AM                                                                                 Aug Feb Aug Feb Aug Feb Aug Feb             Dec

Minnesota New Journalist Program (August 2006 launch)                                                                                    Through Dec ’10
American Independent News Network: Key Performance Indicators
December Media List
Dave Sirota show on 760AM

Minnesota New Journalist Program (August 2006 launch)


Online Performance                                                              Offline Performance (TV, radio, newspapers)

Month             Visits       Page Views     # of       # of     Newsletter    Month           Direct       Indirect     Media
                                              Posts    Comments   Subscribers                  Citations   News Impact   Bookings

2006              107,136          211,954      972         581                 2006             182          223          49
2007              527,141          882,255    1,867       3,066                 2007             151           78          113
2008            1,502,566         2,212,173   3,197       6,378                 2008              46           19          12
2009            1,916,547         2,592,107   2,291      13,457                 2009              15           1           35
2010            1,454,617         2,027,889   1,507      13,597       na        2010              22           28             4
January            98,646          136,988      151         787                 January           1            0              3
February          145,422          188,601        99      1,070                 Feb               2            1              0
March             125,208          170,469      120       1,021                 March             1            0              0
April              96,134          135,399      115         922                 April             2            0              0
May                98,823          132,418      116       1,086                 May               0            0              0
June              107,614          163,364      169       1,375                 June              1            5              0
July              140,481          208,157      179       1,484                 July              1            5              0
August            173,426          248,617      156       1,050                 Aug               12           7              0
September         129,637          176,520      126       1,751                 Sept              2            4              0
October           135,845          192,609        99      1,284       na        Oct               0            6              1
November          121,796          165,655        86        695       na        Nov               0            0              0
December           81,585          109,092        91      1,072       na        Dec               0            0              0
Total           5,508,007         7,926,378   8,862      37,079       na        Total            416          349          213

                                MN Web Traffic                                                 MN Cumulative Radio
425,000                                                                40,000,000
                                                                       30,000,000
                                                                       20,000,000
                                                                       10,000,000
318,750
                                                                                    0
                                                                                        Aug Feb Aug Feb Aug Feb Aug May           Dec
                           Page Visits
                           Page Views                                                         MN Cumulative Print
212,500                                                              60,000,000
                                                                     45,000,000
                                                                     30,000,000
                                                                     15,000,000
106,250                                                                         0
                                                                                    Aug Feb Aug Feb Aug Feb Aug               Dec

                                                                                              MN Cumulative TV
                                                                     17,500,000
         0
             Aug Jan June Nov April Sept Feb Jul Dec          Dec 13,125,000
                                                                      8,750,000

December Media List                                                   4,375,000
None                                                                            0
                                                                                    Aug Feb Aug Feb Aug Feb Aug               Dec

                                                                                                                    Through Dec ’10
American Independent News Network: Key Performance Indicators


Iowa New Journalist Program (May 2007 launch)


Online Performance                                                                        Offline Performance (TV, radio, newspapers)

Month            Visits    Page Views       # of Posts       # of     Newsletter          Month           Direct     Indirect News    Media
                                                           Comments   Subscribers                        Citations       Impact      Bookings

2007            383,988     598,287          1,641          1,201                         2007              62            18            5

2008            710,159    1,002,595         2,422          1,658                         2008              9             48            22

2009            557,788     799,875          1,272          1,940                         2009              8             3             13

2010            933,286    1,314,664         2,179          2,743           291           2010              55            30            3

January          52,124      76,588           156            147                          January           0             1             0

February         75,116     104,398           170            194                          February          1             0             0

March            64,808      94,452           176            178                          March             0             0             0

April            81,649     114,884           194            311                          April             5             4             2

May              66,371      95,181           197            209                          May               3             4             0

June             85,235     127,423           245            173                          June              3             3             0

July             89,931     124,612           229            284                          July              12            5             0

August           75,703     107,472           188            248                          August            7             5             0

September        63,889      92,444           145            202                          Sept              7             0             0

October          84,556     122,797           169            338            231           Oct               13            5             1

November        109,616     145,825           135            219            255           Nov               2             1             0

December         84,288     108,588           175            240            291           Dec               2             2             0

Total          2,585,221   3,715,421         7,514          7,542           291           Total            134            99            43

                                                                                                           IA Cumulative Radio
                              IA Web Traffic
                                                                                    8,500,000
275,000
                                                                                    6,375,000

                                                                                    4,250,000

                                                                                     2,125,000
206,250
                                                                                              0
                                                                                                  May Oct Mar Aug Jan Jun Nov May            Dec

                                                    Page Visits                                            IA Cumulative Print
                                                    Page Views                    13,000,000
137,500                                                                           10,400,000
                                                                                    7,800,000
                                                                                    5,200,000
                                                                                    2,600,000
                                                                                              0
 68,750                                                                                           May Oct Mar Aug Jan Jun Nov May       Dec

                                                                                                          IA Cumulative TV
                                                                              70,000,000
                                                                              52,500,000
          0
              May Oct March Aug       Jan    Jun     Nov    Jun       Dec
                                                                              35,000,000
                                                                              17,500,000
December Media List                                                                       0
Omaha World Herald, WHO-TV, WHO-AM, WOW-FM                                                    May Oct Mar Aug Jan Jun Nov May           Dec

                                                                                                                               Through Dec ’10
American Independent News Network: Key Performance Indicators
December Media List
Omaha World Herald, WHO-TV, WHO-AM, WOW-FM

Michigan New Journalist Program (September 2007 launch)


Online Performance                                                                    Offline Performance (TV, radio, newspapers)

Month             Visits    Page Views   # of Posts     # of     Newsletter           Month             Direct     Indirect News    Media
                                                      Comments   Subscribers                           Citations       Impact      Bookings

                                                                                      2007                62            18            5
2007             33,740      87,696        669          192
                                                                                      2008               204            70           10
2008            649,580     876,495       2,023        1,476
                                                                                      2009                60            16           32
2009            1,030,203   1,427,838     2,608        2,488
                                                                                      2010                25            20           72
2010            1,470,345   1,936,751     2,498        3,892        551
                                                                                      January             0             0             5
January         138,758      187,373       199          165
                                                                                      February            2             0             1
February        135,162      181,623       196          171
                                                                                      March               3             0             7
March           165,647      222,300       198          242
                                                                                      April               4             0             9
April           120,598      150,565       181          222
                                                                                      May                 1             2             3
May              75,066      99,547        190          113
                                                                                      June                1             0             4
June            133,376      174,271       252          282
                                                                                      July                0             0             5
July            110,047      146,444       277          354
                                                                                      August              1             9             8
August           74,281      103,687       208          58
                                                                                      Sept                8             6            15
September       136,811      179,751       229          800
October         111,556      150,079       191          233         451               Oct                 5             3             8

November        110,494      142,249       187          173         483               Nov                 0             0             3

December        158,549      198,862       190         1,079        551               Dec                 0             0             4

Total           3,183,868   4,328,780     7,798        8,048        551               Total              351           124          119


                               MI Web Traffic                                                             MI Cumulative Radio
450,000                                                                         35,000,000
                                                                                26,250,000
                                                                                17,500,000
                                                                                 8,750,000
337,500
                                                                                             0
                                              Page Visits                                        Sept Feb July Dec May Oct Apr             Dec
                                              Page Views                                                 MI Cumulative Print

225,000                                                                        95,000,000

                                                                               71,250,000

                                                                               47,500,000

                                                                               23,750,000
112,500
                                                                                        0
                                                                                              Sept Feb July Dec May Oct May               Dec

                                                                                                         MI Cumulative TV
           0                                                               30,000,000
               Sept Jan May Sept Jan May Sept                    Dec
                                                                           22,500,000
                                                                           15,000,000
December Media List                                                            7,500,000
WPRR 1680 AM, WDET (Craig Fahle show), Walt Sorg
Show on TalkLansing.net                                                                0
                                                                                             Sept Feb July Dec May Oct Apr             Dec

Washington New Journalist Program (January 2008 Launch)                                                                      Through Dec ’10
December Media List
American Independent News Network: Key Performance Indicators
WPRR 1680 AM, WDET (Craig Fahle show), Walt Sorg
Show on TalkLansing.net

Washington New Journalist Program (January 2008 Launch)

Online Performance                                                                          Offline Performance (TV, radio, newspapers)

Month          Visits       Page Views       # of Posts     # of         Newsletter         Month            Direct     Indirect News          Media
                                                          Comments       Subscribers                        Citations       Impact            Bookings

2008       3,557,579         4,778,252           4,463        6,437                         2008              31             13                 16

2009       6,769,623         8,712,501           6,900      92,488
                                                                                            2009              71             14                 56
2010       4,575,378         5,726,442           4,625      98,163             2,888
                                                                                            2010              42             0                  32
January        551,285        698,015              441        6,889
                                                                                            January            3             0                   4
February       626,497        779,237              472        5,741
                                                                                            February           3             0                   3
March          653,570        808,049              519        5,081
                                                                                            March              9             0                   2
April          380,333        477,504              421        4,594                         April              1             0                   5
May            316,297        395,002              416        5,850                         May                3             0                   3

June           364,130        468,801              436      11,518                          June               5             0                   1

July           417,563                             498      11,513                          July              10             0                   4
                              532,998
                                                                                            August             3             0                   1
August         331,096        412,036              423      13,843
                                                                                            Sept               5             0                   3
Sept           352,265        442,343              403      18,523
                                                                                            Oct                0             0                   3
Oct            319,335        393,998              436      10,031             2,746
                                                                                            Nov                0             0                   3
Nov            263,007        318,459              160        4,580            2,888        Dec                0             0                   0
Dec                     0                0            0              0                 0
                                                                                            Total             144            27                104
Total      14,902,580 19,217,195               15,988      197,088             2,888

                                                                                                            DC Cumulative Radio
                                 DC Web Traffic
                                                                                  130,000,000
1,500,000
                                                                                       97,500,000

                            Page Visits                                            65,000,000
                            Page Views                                             32,500,000
1,125,000                                                                                          0
                                                                                                       Jan Jun Nov Apr Sep Feb           Jul Dec


                                                                                                            DC Cumulative Print
                                                                                 55,000,000
 750,000
                                                                                 41,250,000
                                                                                 27,500,000
                                                                                 13,750,000
 375,000
                                                                                              0
                                                                                                    Jan Jun Nov Apr Sep Feb             Jul    Dec

                                                                                                            DC Cumulative TV
                                                                              135,000,000
           0
               Jan May Sept Jan May Sept Jan                   SeptDec         101,250,000
                                                                                67,500,000
December Media List                                                             33,750,000
                                                                                             0
None                                                                                               Jan   Jun Nov Apr Sep Feb            Jul    Dec

                                                                                                                                  Through Dec ’10
December Media List
American Independent News Network: Key Performance Indicators
None

New Mexico New Journalist Program (April 2008 Launch)




Online Performance                                                               Offline Performance (TV, radio, newspapers)
Month          Visits     Page Views   # of Posts     # of     Newsletter        Month                 Direct     Indirect News        Media
                                                    Comments   Subscribers                            Citations       Impact          Bookings
2008           346,115      657,573       2,276       1,687                      2008                   25             30               81
2009           938,552     1,517,267      2,914       4,530                      2009                    6             3               110
2010         1,090,546     1,655,882      2,277       3,865             570      2010                    9             5                66
January         79,373      129,204         234         330                      January                 0             0                 7
February       101,273      175,489         364         554                      February                2             0                12
March          101,301      164,809         230         349                      March                   0             0                 8
April           90,724      136,565         197         382                      April                   1             0                 6
May             94,861      144,589         170         312                      May                     0             3                 2
June            96,219      142,743         243         298                      June                    1             0                 7
July            87,304      123,422         200         267                      July                    0             0                 6
August          76,387      110,346         133         202                      August                  0             1                 5
Sept            89,096      130,260         178         341                      Sept                    0             0                 2
October        102,943      152,539         162         436       466            Oct                     4             1                 8
November       114,664      169,447         111         264       509            Nov                     1             0                 3
December        56,401        76,469          55        130       570            Dec                     0             0                 0
Total        2,375,213     3,830,722      7,467      10,082       570            Total                  40             38              257

                             NM Web Traffic                                                              NM Cumulative Radio
200,000                                                                       5,000,000
                                                                              3,750,000
                        Page Visits                                           2,500,000
                        Page Views                                            1,250,000
150,000                                                                                     0
                                                                                                Apr Jul Oct Jan Apr Jul Oct                   Dec

                                                                                                         NM Cumulative Print
                                                                             7,000,000
100,000                                                                      5,250,000
                                                                             3,500,000
                                                                             1,750,000
                                                                                        0
                                                                                            Apr Jul Oct Jan Apr Jul Oct                      Dec
 50,000
                                                                                                         NM Cumulative TV
                                                                         3,500,000
                                                                         2,625,000
         0
             Apr Jul Oct Jan Apr Jul Oct Jan                   Dec       1,750,000
                                                                              875,000

November Media List                                                                 0
                                                                                         Apr Jul Oct Jan Apr Jul                          Dec
None
                                                                                                                                  Through Dec ’10
American Independent News Network: Key Performance Indicators
November Media List
None
Florida New Journalist Program (May 2010 Launch)


Online Performance                                                                          Offline Performance (TV, radio, newspapers)
Month             Visits         Page Views      # of        # of       Newsletter          Month           Direct      Indirect News     Media
                                                 Posts     Comments     Subscribers                        Citations        Impact       Bookings

2010              325,010          446,473       1,324         1,742           512          2010             20              70               4
May                  4,398               9,128        37         24                         May               1              0                1
June               18,957            29,627        193           68                         June              3              5                0
July               46,494            66,348        218          343                         July              1              9                0
August             36,052            50,939        185          143                         Aug               2              16               1
September          36,398            48,705        124          204                         Sept              5              5                1
October            55,804            75,551        236          210            410          Oct               1              14               1
November           68,781            89,500        184          255            447          Nov               0              7                0
December           58,126            76,675        147          495            512          Dec               7              14               0

Total             325,010           446,473      1,324         1,742           512          Total            20              70               4




                                  FL Web Traffic                                                            FL Cumulative Radio

90,000                                                                                 140,000
                                                                                       105,000

                             Page Visits                                                70,000
                             Page Views                                                 35,000
                                                                                                0
67,500                                                                                              May June July      Aug Sept Nov Nov Dec



                                                                                                             FL Cumulative Print
                                                                                 15,000,000
45,000
                                                                                  11,250,000

                                                                                      7,500,000

                                                                                      3,750,000
22,500                                                                                          0
                                                                                                    May June July Aug Sept Nov Nov Dec



                                                                                                             FL Cumulative TV
        0                                                                             140,000
            Apr   May      Jun     Jul     Aug Sept      Oct   Nov     Dec
                                                                                      105,000

December Media List                                                                    70,000
CBS	
  News.com,	
  Florida	
  Times-­‐Union,	
  Florida	
  Trend,	
                   35,000
Lakeland	
  Ledger,	
  Miami	
  Herald,	
  News	
  Service	
  of	
  
Florida,	
  Orlando	
  Sentinel,	
  Roll	
  Call,	
  Sarasota	
  Herald-­‐                  0
                                                                                                May June July       Aug Sept      Oct   Nov       Dec
Tribune,	
  St.	
  Petersburg	
  Times,	
  Tampa	
  Tribune,	
  The	
  
Florida	
  Times-­‐Union,	
  The	
  Guardian
                                                                                                                                    Through Dec ’10
Lakeland	
  Ledger,	
  Miami	
  Herald,	
  News	
  Service	
  of	
  
Florida,	
  Orlando	
  Sentinel,	
  Roll	
  Call,	
  Sarasota	
  Herald-­‐
Tribune,	
  S Independent News Network: Key Performance Indicators
Americant.	
  Petersburg	
  Times,	
  Tampa	
  Tribune,	
  The	
  
Florida	
  Times-­‐Union,	
  The	
  Guardian

The American Independent (July 2010 Launch)



Online Performance                                                                      Offline Performance (TV, radio, newspapers)

Month            Visits       Page Views   # of Posts     # of          Newsletter      Month               Direct        Indirect News           Media
                                                        Comments        Subscribers                        Citations          Impact             Bookings

2010             172,057       253,427        5,897           565            3,003      2010                  2                 0                   0
July                5,200        13,539       1,453                8                    July                  0                 0                   0
August              6,323        13,170       1,245            16                       Aug                   0                 0                   0
September         18,462         30,231          287           79                       Sept                  1                 0                   0
October           41,079         59,895       1,298           118                na     Oct                   1                 0                   0
November          51,212         69,137          860          160                na     Nov                   0                 0                   0
December          49,781         67,455          754          184            3,003      Dec                   0                 0                   0

Total            172,057        253,427       5,897           565            3,003      Total                 4                 0                   0


                                                                                                                TAI Cumulative Radio
                                     TAI Web Traffic
                                                                                       40,000
70,000
                                                                                       30,000
                                                                                       20,000
                                                                                       10,000
                                                                                                0
                                                                                                     TAI     July       Aug           Oct               Dec
52,500


                             Page Visits                                                                          TAI Cumulative Print
                             Page Views                                                80,000

                                                                                       60,000
35,000
                                                                                       40,000

                                                                                       20,000

                                                                                                0
                                                                                                    July      Aug        Sept        Oct     Nov        Dec


17,500
                                                                                                                    TAI Cumulative TV
                                                                                       40,000

                                                                                       30,000

                                                                                       20,000
          June        July        Aug        Sept       Oct            Nov       Dec   10,000

                                                                                                0
                                                                                                    July          Aug         Sept         Oct          Dec


December Media List

none


                                                                                                                                       Through Dec ’10

				
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