Why you need a website

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Why you need a website Powered By Docstoc
					First impressions are VERY IMPORTANT.

The way that you communicate with your customers and potential customers is VERY
IMPORTANT, whether that communication is on brochures, letters, advertising or any
other media conversation.

These days a website is often the first point of contact your potential customers will
want to use, and where your existing customers will expect to be able come back for
more.

It's important to know that there are companies out there that will provide a great
professional product for a few hundred pounds, if that.

What does a good website mean for you? Why do you need one ?

Here are several good reasons why you should get your business online with a web
site no matter who you are or what you do

1. 24/7

Your customers are busy. Sometimes the only time they get to do things is at odd
hours, in a brief 10 minutes. Your website is open 24 hours of every single day of the
year. Being on the web means your business is open 24/7, and it's easy and convenient
for everyone.

2. Professional Image

Whether you are a mobile mechanic working out of a 10 year old van or a Chartered
Surveyor working out of city centre offices, a website can project the image you want
to convey. It's not trickery, it's not dishonest, it's all about positioning. A good
professional website instills confidence. It shows you care about and respect your
customers. It also shows confidence in your own ability to provide what they need.
Nowadays, new customers will assume that you already have a website, and what if
your competitors already have one? If they do, you can keep up with them cheaply
and even find ways to make your site better.

3. Online Brochure

Have you ever paid for printed brochures or leaflets and a month later realised you
wish you'd said something else? A website is your easy, cheap way to provide the
most up to date information all year long. All you have to do is make sure people visit
your bang up to date website. This will save you a lot of money on printing and
distribution costs
4. Sell

With even a small e-commerce site, you can sell your products and supplement your
usual business. A website with secure online ordering is very affordable (again, a few
hundred pounds or less) for even the smallest business.

5. Collect Information

You can collect information from your customers and potential customers with forms
and surveys. Providing feedback and question forms can even alert you to things that
your customers want that you never even thought of.

6. It's INSTANT

I don't know about you, but I don't like to wait for information. I like to see sites that
offer all the information I want, especially with downloads. Give the visitor what they
want. Allow them to download price lists, brochures, audio, video and then even
while you sleep, your site will be working for you.

7. Global

Once you have a web presence, you aren't that little local business anymore. You have
millions of potential sales or customers. What about that guy fixing cars out of his 10
year old van? He has global potential. He can write articles on basic car maintenance
and sell them on his site for a quid each, all while he sleeps!

8. Customer Service

You can pitch your product and answer questions by providing good website copy. By
allowing your visitors to contact you through the website, they can ask specific
questions, request quotes, reserve tables, hotel rooms; all 24/7 at their convenience. It
allows you to show your commitment and brand personality by replying to those
queries in an appropriate timely fashion. You can also make big overhead savings by
allowing visitors to download documents directly from your website rather than
mailing printed materials.

9. Summary

Having said all of the above, a site is not going to do you any good if it projects the
wrong image. A bad site is no good to you, and you should always ensure that the
website provider you choose has your interests in mind.

Good professionally designed sites really can cost as little as a few hundred or even a
hundred pounds or less. If you see prices quoted by a provider, talk to them and see if
they can't help you out if your budget is really small. You should always remember
that the provider will be able to use you as a reference for other work, so may be only
too happy to help you out.

				
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