When Ganz released Webkinz Charms I remember I was at the computer, and it seemed like the world of Webkinz was overtaken by them. My immediate thought was, "what are Webkinz Charms?" Then I realized that every kid in America and beyond knew something I didn't. Webkinz Charms are a captivating add on to the Game and toy Webkinz. These toys open a magical forest in the game by completing tasks. In the beginning Ganz released 24 webkinz charms and with the explosive popularity be sure that more will be on the rise. It's not often a toy comes along and improves or adds value to an already existing popular one. However, that being said, Webkinz Charms did just that and in record time. When certain tasks are completed in the game you get special prizes that you can only access if you have a Webkinz Charm. This has added a very exciting element to the game and activates new challenges. New challenges keep the game from becoming boring. Some games have become stale overtime, but it looks like Ganz has obviously found a different way to keep kids on the edge of their seats. One of the main reasons for Webkinz Charms success is that they are rather inexpensive. In fact, most of them are from 2-5 dollars. In a world filled with really expensive toys this is a big relief and bodes easy on the wallet. High tech toys are declining slightly on account of the increased sales of lower priced but yet, fun toys like Webkinz. In the future more toys may be priced even lower and offer small Addons much like Ganz did with Webkinz. With the popularity of Webkinz itself it would do Ganz well to increase the line of Webkinz Charms from 24 to 48 or more. Just as I mention this, be sure you'll see this increase soon. Ganz recently released a new action figure series modeled after the popular webkinz plush toys. However, even though the new webkinz action figures came out, webkinz charms still out sold them. Michael brown of Bid or Buy Toys had this to say, " Webkinz Charms still out sold Webkinz Action Figures 3 to 1 during January and February. That's rare for a toy that's been around for awhile in the same genre to crush a new item in the series." When a toy does that it starts to make you wonder how high it will climb before the potential decline comes. Maybe the decline will never come.