Eco-design VIII.ppt - Eco-design VIII

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					Eco-design VIII

Case studies in companies
1. Philips Consumer Electronics
2. Sony.
3. Electrolux. Awareness project –
   Ecodesign Kitchen of the Future
4. Hessnatur

 Consumer Electronics
Three main business groups:
Reduction of environmentally
 harmful substances
Strategic environmental
 improvements aimed at product
 alternatives and a radical redesign
STRETCH methodology – Selection
 of Strategic Environmental
          STRETCH – 6 STEPS
Step 1: Survey the unit’s (potential) product and market
  strategies and the most important driving forces
  determining business strategy in general
Step 2: monitor new developments and trends in the
  environmental debate and changes in influence exerted
  by external stakeholders
Step 3: Identify potential eco-efficiency improvements that
  can be made in the product chain
Step 4: In light of steps 1-3, select eco-efficiency
  improvements leading to the development of promising
  market opportunities or preventing potential market
  threats, then formulate an action plan for short-term and
  long-term eco-efficiency improvements in the product
Step 5: embed the STRETCH approach in the organisation
Step 6: bring the results in line with related business-group
  activities (i.e. ISO 14001 compliance, product stewardship
  and product development)
Following 5 technological
options were investigated:
 Minimising the use of raw materials and
  toxic substances and minimising energy
 Increasing further material recycling
 Optimising product life (e.g. by recycling
  product components and by upgrading
 Improving product distribution efficiency
 Finding alternative ways of performing
  the present function of the product
  (either by applying further eco-efiiciency
  physical principles or looking at more
  service-oriented systems
Investigation process:
Each business group had to select
 four of these five themes
Brainstorming sessions were
Experts of different background
 were involved
Success depended mainly on the
following five factors:
 The organisation’s culture (i.e. internal factors
  such as management interest, environmental
  skills, cross-functional linkages, personnel
 Business conditions (i.e. profitability, market
 The degree of environmental influence exerted by
  external stakeholders (customers, authorities)
 The available room to manouvre regarding
  product housing and functionality in relation to
  combined environmental economic gain
 The degree to which the environment can be
  used to gain a competitive edge
Result of monitors
business group –
Brilliance monitor
Features of Brilliance monitor:
 Energy consumption 6% decrease
 Weight of plastics 18% decrease
 Weight of metals 42% decrease
 Component count 32% decrease
 Count of hazardous components
  32% decrease
 Packaging weight 10% decrease
 Maximum resolution 5% increase
 Brightness 15% increase
Brainstorming in audio business
group focused on three areas:
Standby energy reduction for audio
Replacement of batteries with
 human power for portable audio
Durability improvement (in
 particular for audio sets, defined in
 the meeting as a decrease in
 environmental load over the life-
 cycle per hour of use)
Result of audio
business group –
Philips AE1000
wind-up radio
Philips AE1000 wind-up radio
                     Philips     Philips AE2130
                     AE1000      (conventional)
Energy               57          58
consumption (W)
Product weight (g)   350         600

Hazardous            0           0
Packaging            Cardboard   Cardboard and
                     only        one type of
Life-cycle load      20          40
Brainstorming in the television
business group prioritised:
Materials and manufacturing: future
 housing designs
Materials and manufacturing:
 alternatives for the current glass-
 based CRT
Recyclability: a 100% recyclable TV
Results in the television
business group  Green TV
Energy consumption reduction 39%
Plastic weight reduction 32%
Hazardous substances reduction
Recycled material use 69%
Recycling potential 93%
Reduction of life-cycle
 environmental load 30%
Reduction of cost price 5%
2. Sony

Implementation of
environmental technologies
1998 Sony’s environmental action
 plan “Green management 2002”
Establishment of the environmental
 conservation committees – 1 global
 and 4 local committees
R&D focusing on (1) environmental
 management systems; (2) product
 planning, engineering and
 marketing; (3) take-back and
 recycling activities
Environmental advancements 1
 Air-moulding technology  higher
  mechanical stiffness and lower plastic
 Expanded polystyrene foam has
  substituted with paper-based packaging
 Halogenated flame-retardant substances
  were substituted with bromine-free and
  chlorine-free retardants based on P and
  N compounds
 Standby power consumption less than
Environmental advancements 2
Battery return systems
Plant’s air emissions have been
 purified in a smoke washer
Innovative identification and fast
 distinguishing of materials for
Substitution of celluloid films in
 cinemas with digital files with High
 Definition technology
Camcorder DCR-TRV20

 Development and introduction of lead-free
  solder according to WEEE - the world’s first
  digital camera with lead-free solder (joodis)
        Exchange and refurbishing
        programme Repair
                          Customers want their personal units back         Waste
                                     Customers accept
Customer             Dealer          factory-refurbished   Category A
       Factory-refurbished product         Return                           Repair not
                                           Centre                           possible
                                                                  Category 3
    No fault found

                                               Refurbished unit
                              Exchange                               Refurbishing
                                pool                                   Centre
Exchange and refurbishing
 Walkman

 Discman

 PlayStation

 Mobile phones

     Awareness project –
     Ecodesign Kitchen of the Future
The collaborative process -
Project partners: (1) Electrolux, (2)
 Cranfield University
Project “Ecodesign Kitchen of the
 Future” was selected
Two-day kick-off workshop
 resulting with (1) collaborative
 relationship, (2) design brief (basic
 statement of intent for the design
 project) and (3) project agenda
The design process
1. Mapping of all eco-design
   strategies, ideas and case studies
2. Generation of design ideas
3. Selection of seven product
Seven product concepts
Smart sink
Chest freezer
Light plants
Passive coolers
Portion projector
The smart sink
The smart sink
 Smart tap with water-flow gauge
 Datawall networked
 Soft-membrane expanding sink to minimise water
 Reverse-osmosis purifier manages household
  graywater visibly
 Multi-function tap that switches from jet, to spray,
  to mist to suit user needs
 Water level indicator in main basin give feedback
  on rates and level of water usage
 Cyclone greywater filters
 Visible clear casing
 Cleans and uses grey water as main source;
  mains tops up supply when needed
            Brain of the kitchen for
Datawall     management and communication
             of domestic resource use
            Connected to other kitchen
             products, giving feedback on
             levels of resource usage
            Holds and inventory of food
             stock, communicating quantities,
             freshness and use-by dates
            Link to supermarket for home
             shopping and delivery services
            Menu master – advice on recipes,
             cooking techniques and health
             and dietary issues
            Behind the information interfase
             is storage area
The cooker
 Glass oven cavity
 Gas and steam cooking
 Accessory pegs for storage
 Waste incinerator for
  packaging and paper waste
 Solid heat bricks
 Fume filter
 Datawall networked
 Oven used for water and
  space heating
 Insulated cover
                     Datawall
The chest freezer     networked
                     Multi-door access
                     Different handles
                     Ceramic casting
                     Thermal mass
                      conductor through
                     Pull-out recycling
                      bins: paper,
                      aluminium, glass,
Light plants
               A functional
                reminder of
                resource use
               Solar panels collect
                and store solar
                energy, emiting
                dining light when
                   Food net bags
Passive coolers    Lift-off lid
                   Contact-cooling
                    packaged food pot
                   More frequent
                    shopping requires
                    less storage place
                   Synthetic soil storage:
                    cool and dark
                   Temperature gauge
                   Grey-water reservour
                   Passive cooling
                    requires zero energy
The          Datawall-linked –
              dials up meals, and
portion       the correct
projector     quantities are
              projected onto the
             Recipe databank
             Perfect portion
              excessive or
              wasteful preparation
              and cooking
             Image plate
Main features
Located in Germany
Offers natural textile products
Closing that are made entirely of
 natural and predominantly
 originally grown fibres
Philosophy: all products should be
 environmentally sound and
 economically acceptable
Factor Four Plus project
 Insists that – along with price and quality
  – a holistic ecological perspective is a
  decisive competitive factor
 Promotes and pursues intensive
  ecological R&D
 Sets new ecological standards in the
  market and, in doing this, heightens the
  environmental awareness of all
 Provides the correct balance between
  financial and environmental demands
  through holistic management
Production features
Use of only renewable materials
The use of artificial fertilisers,
 chemical pesticides and defoliants
 is prohibited
Soil must have been free of artificial
 chemical for at least three years
Introduction of a product
Verification of life-cycle
Close cooperation with all
 producers and supply chain
Detailed product documentation
Long-life product strategy
Three-year guarantee – spends 6
 times longer in use
Double-knit Troyer sweater 1
 High durability
 Flexibility – as an unisex article, shared
  usage is possible, adjustable collar
 Year-round use
 High eco-transparency over the textile
 Social aspects
 Harmful substances have been avoided
  by use of eco-friendly finishing methods
 No chemical treatment used
Double-knit Troyer sweater 2
Made from naturally regenerating,
 ecologically produced raw
 materials (100% wool from South
 America, pesticide-free and 100%
 certified organic cotton from Peru)
By-products are gathered for
 secondary use and/or are
 composted, as biologically
 degradable materials
Offering a
Lending service
 for wedding
 telephone service

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