The printing and publishing secto

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The printing and publishing secto Powered By Docstoc
					                           The printing and publishing sector

The printing and publishing sector is made up of four main types of operators:

      The major newsgroup of the newspaper sector
      Medium to large commercial printers
      Small commercial printers
      Graphic Design, desktop publishing and pre-press studios

The government has a stated policy to encourage the development of the printing and
publishing sector and has an export oriented printing and publishing industry. Printers
registered with the Comptroller of Custom obtain exemption from custom on all printing
equipment, machinery, apparatus and parts thereof. Paper and printing ink usually used
in the printing industry have a reduced custom duty of 5%.

Operators in the printing industry work for the local market. A few operators have set up
in the export service sector offering mainly prepress services and desktop publishing.
The printing industry in Mauritius is adequately equipped to offer high quality jobs from
prepress to printing.

In the SME sector for paper products and printing, there were 131 small enterprises with
a total investment of 112.5 Million rupees and employing 812 persons at December 1998.
The average employment was 6 and the average investment was Rs850,000.


The target market is essentially the local market.

The market covers all sectors of activity. Jobs are executed for individuals as well as for
commercial, industrial and service sectors where there is a need for printing works.

Competition in the sector is very pronounced and printing and publishing firms must
deliver quality for a client which is becoming more and more demanding in terms of
quality and delays for delivery of their work. Marketing is very important and relation
with clients need to be very personalized as client fidelity in the sector tends to be high.

An export market can be developed for commission prepress and printing work for
overseas publishers if the industry can match the quality and costs requirements. Some
prepress enterprises have been set up by foreign publishers who have relocated some of
their prepress work such as scanning, layouting and pagemaking in Mauritius, while the
printing work is done elsewhere. These enterprises operates within the export enterprise
certificate scheme.


Books, magazines, brochures and leaflets, technical documents, posters, greeting cards,
invitation cards, business cards, printed publicity material, documents and record books
for the business sector such as order forms, receipts, letterheads.
There is scope for a range of activities within the printing and publishing sector which

      Set up a design and page setting studio for desktop publishing for jobs not
       demanding a high quality of output
      Set up a professional prepress studio for work demanding a very high quality of
      Set up a letterpress print shop
      Set up an offset print shop
      Set up a digital print shop

Basic Skills

Entrepreneurs setting up in the desktop publishing and prepress activities must have a
range of skills ranging from computer operations, graphic design and the use of design
and publishing software, knowledge of working with scanners and with software for
photo retouching. Prior experience of one to two years in a desktop publishing and
prepress studio is required as well as good knowledge of the market.

Entrepreneurs willing to set up a printing press must master the basic steps required for
becoming a master printer. A good knowledge of printing and prepress activity such as
text processing, graphic reproduction, film making, plate making, print finishing and
book binding and operating of a printing machine is required.

The basic skills are partly required either by several years of apprenticeship in a
workshop or by following a relevant training course in printing and publishing and
related courses such as design and technology.

Training Facilities

The quality of the products and productivity depends on the workers having obtained the
proper training, either hands on as an apprentice or having followed a vocational course
related to the activity and the proper handling of machines and equipment.

Training program available at the IVTB covers printing and related courses such as
Desktop Publishing, Graphic Reproduction, Offset lithoplate making and Machine
printing, print finishing and book binding and a basic course in photography.

Equipment and tools used in the printing industry

      Computers
      Drum colour scanner
      Flatbed colour scanner
      Design, photo editing and publishing software
      High volume laser and/or inkjet printer with colour output
      Image setting equipment
      Letterpress
      Offset press
      Digital press
      Guillotine
      Film making and plate making equipment
      Trimming and bedding equipment

Suppliers of machines, equipment and tools

Large equipment such as printing presses can be imported directly from leading

Some local suppliers of equipment are:

Harel Mallac and Co Ltd
18, Edith Cavell Street
Port Louis
Tel: 2084802
Fax: 2081674

Mimosa Studio Ltd
2, Remy Ollier Street
Port Louis
Tel: 2101097
Fax: 2081540

Robert Le Maire – Intergraph Ltd
Volcy de Senneville St, Pailles
Tel: 2125170
Fax: 2121580

Desktop publishing equipment and software can be obtained from all major suppliers of
computer equipment

Raw Materials and consumables

The raw materials and consumables consist of paper of different grades and thickness,
ink, and films, cleaning materials and various chemicals, data diskettes, ink cartridges for
computer printers.

Some suppliers are:

Robert Le Maire
Intergraph Ltd
Volcy de Senneville St
Tel: 2125170
Fax:212 1580

Mimosa Studio Ltd
2, Remy Ollier Street
Port Louis
Tel: 2101097
Fax: 2081540
Chem Tech
Nelson Mandela Square
Port Louis
Tel: 2083004
Fax: 2055330

MWT Paper Processing Ltd
Grewals Lane
Tel: 2127101 Fax: 2127102
Tel: 210 1097 Fax:2081540

Printing Ink and Products Ltd
Pailles Road
Tel: 212 4607
Fax:212 4308

Nelson Mandela Square
Port Louis
Tel: 2083004
Fax: 2085330

Ramtoola Papers Ltd
19, Sir Virgil Naz Street
Port Louis
Tel: 210 4629
Fax: 210 4633

Useful addresses

Print Training Centre
SRN Training Centre
Tel: 465 4650
Fax: 466 1884

Printing technology

There are 3 levels of printing technology: Letterpress, Offset printing and Digital printing


Letterpress uses mechanical printing technology and offers spot colour printing only.
The type sets are in cast metal. Letterpress technology is now phasing out.

Some second hand machines can still be found on the market. The print quality of
letterpress is very poor compared to offset.
Offset printing

Offset printers can offer high quality quad printing. Presses are equipped with one
colour, two or four colours printing presses. One colour press will need four passes for a
quad print work, while 2 colour press will need two passes and four colour press a single
pass. Offset printing will usually be used for large volume printing. Costs for short runs
on offset machines are very high.

Digital printing

Digital technology now makes possible direct printing from a computer without passing
through the stages of film making and plate making. The prepress output is loaded into a
computer which is coupled with a digital press. Digital printing allows short run printing
at reasonable costs.

Production process

Four main stages can be identified

Origination of the job (book, magazine, etc)
Prepress (Graphic reproduction and design, layout making, proof copy)
Plate making and printing
Print finishing, folding and binding


The following operations make up the prepress stage

Word/text processing
Graphic design
Layout design and page making
Image setting, proof copying and film making

Plate making and printing

The film output from the prepress is used to make the plates which will be used by the
printing press for printing. Output from the press is generally on paper, but printing can
also be on other medium like vinyl and other plastic and cardboard.

Print finishing, folding and binding

Once the output is on the final print material, print finishing will involve cutting and
trimming to size, folding and binding.

Export Market Potential for the Printing Sector

In 2004, Mauritian companies exported for a total of Rs332 million FOB (USD 12
million). This figure fell to Rs314 million FOB (USD 10.7 million) in 2005. Annex 1
shows a list of countries and the values of exports to each of them for the year 2005. The
total value for 2004 is included at the bottom of the table for comparison purposes.

The export values in the region were Rs126 million in 2003, Rs258 million in 2004 and
Rs234 million in 2005. These figures show a substantial leap of 103% in export between
2003 and 2004 and a slight decrease of the order of 9% between 2004 and 2005. In
addition, the figures show that export of printing services in the region is not negligible.

Mauritian Exports of Printing and Publishing Products

Products being exported

The products that are being exported by Mauritian companies to countries in the region
are listed below:

      Printed books, brochures, leaftlets in single sheets, folded or not
      Dictionaries, encyclopedias, and serial instalments thereof
      Printed books, brochures, leaflets
      Newspaper, illustrated etc appearing four times weekly
      Journal, periodical illustrated etc appearing four times weekly
      Newspaper illustrated/advertising material
      Printed maps, in book form
      Printed map/hydrographic/similar charts etc, not in book form
      Plans and drawings for architectural, engineering, industrial, commercial
      Transfers (decalcomanias), vitrifiable
      Printed or illustrated postcards, printed cards bearing personal greeting
      Calendars of any kind, printed, including calendar blocks
      Trade advertising material, commercial catalogues and the like
      Pictures and designs and photographs
      Other, Instructional charts

Target Export Markets

The main countries in the region to which Mauritius exported Printing and Publishing
services amounting to around Rs234 M in 2005 are listed below:

      Kenya
      Tanzania
      Zimbabwe
      Madagascar
      South Africa
      Seychelles
      Botswana
      Uganda
      Zambia

Beyond the region (2005 Figures amounted to around Rs34 Million)

      France
      UK
      French Southern Territories
      UAE
      Russian Federation

In 2005, there have been exports, though in lesser values amounting to Rs1.7 Million to
the following countries:

      Sweden
      Switzerland
      Japan
      Australia
      Canada
      Hong Kong
      Spain
      Italy
      Belgium
      India
      USA
      Netherlands

Mauritian imports of Printing and Publishing Products and Services

Mauritius has imported for a total value of Rs415 million FOB of Printing and Publishing
products and services as listed below. Import substitution to the extent possible can be an
important source of income for local companies as well as a means to save foreign

      France
      UK
      India
      China
      Singapore
      South Africa
      Other countries represent
Market sizes and trends of countries in the Region for Printing and Publishing
Products and Services

The table below gives an overall view of the market value for countries in the region
along with the position of Mauritius in these countries:

                                             Main exporting                         Market      growth
                 FOB Value imported          countries with         Rank of        Share of     rate of
  Country          in 2005 (US $)             market share          Mauritius      Mauritius   Mauritius
                                          UK (40%), USA
                                          (19%), Ireland (7%),
                                          Germany (5%),
                                          China (4%), France
                                          (3%), Singapore          Nowhere in
 South Africa         254 million         (2%), Sweden (2%)        25 countries
                                          Germany (43%),
                                          S.Africa (27%), UK
 Tanzania             37.4 million        (13%), Oman (5%)              7             2%         43%
                                          UK (48%), China
                                          (11%), France (8%),
                                          Malaysia (6%), S.
                                          Africa (6%), Kenya
 Uganda               36.8 million        (6%)                         18             0%         -40%
                                          UK (55%), Mauritius
                                          (12%), USA (12%),
                                          S. Africa (7%), China
                                          (4%), Germany (2%),
 Kenya                 32 million         France (2%)                   2             12%        56%
                                          UK (22%), Malaysia
                                          (20%), USA (16%),
                                          China (12%), South
                                          Africa (7%), Thailand
 Ghana                 15 million         (4%)                          8             3%        110%
                                          France (39%), UK
                                          (27%), Malta (25%),
 Guinea                11 million         Mauritius (4%)                4             4%        204%
                                           S. Africa (64%), UK
                                           (14%), Mauritius
 Zimbabwe             6.2 million          (8%), USA (7%)                3              8%       16%
                                           France (45%), Japan
                                           (12%), Mauritius
                                           (11%), S. Africa
                                           (9%), Germany (8%),
 Madagascar           5.4 million          Hong Kong (4%)                3             11%       28%
                                           UK (42%), Malta
                                           (33%), USA (8%),
                                           Mauritius (5%),
 Botswana             2.6 million          France (3%)                   4              5%       13%
                                           UK (56%), Singapore
                                           (13%), France (8%),
                                           Mauritius (5%), Italy
                                           (5%), South Africa
 Seychelles           2.4 million          (4%)                          4              5%       54%
                                           France (70%),
 Comoros            212 thousand           Mauritius (26%)               2             26%       20%
Source: Enterprise Mauritius, Briefing Paper Printing and Publishing Forum (1 st March 200&)
For the other countries in the region Madagascar, Seychelles, Botswana and Comoros,
Mauritius already has a good ranking in terms of position in the market. However, our
market share varies between 26% an 5% only. There is still scope for increasing our
market share


There is enormous potential for Mauritian companies to export to the region. Some
countries such as South Africa, Tanzania, Uganda are souring form European Union and
Mauritian Exporters should enjoy both cost and logistics advantages to export to these
regional markets

There also seems to be a good potential for Mauritian products in Europe (Sweden,
Switzerland, Italy, Belgium, Netherlands), Australia, Japan and the USA. Detailed
market research need to be carried in order to ascertain the possibilities in these markets.