The History of Dolce and Gabbana by aihaozhe2


									Dolce & Gabbana

Dolce & Gabbana is based in Milan, Italy and operates under the leadership of
founders Domenico Dolce and Stefano Gabbana.

After starting his design career by working in his father's clothing business, Dolce
moved on to study fashion design. He became an assistant designer in a Milan
workshop in 1980, where he met Gabbana. It was a fateful meeting and in 1982, with
a small investment, they opened their own studio in Milan

Starting out as freelancers, their first breakthrough in came in 1985 when they were
chosen to display their work at the Milano Collezioni event. The bold and sexual
nature of their designs made an immediate impression and cemented the Dolce &
Gabbana name in fashion circles. The following year they introduced their first "ready
to wear" women's line. Drawing inspiration from the Italian film industry and
blending their own Mediterranean spirit with English eccentricity, they were directed
more towards making women look sexy then setting trends.

In 1987, the first Dolce & Gabbana showroom was opened in Milan. They went from
strength to strength in the late 80s thanks in a large part to endorsements from stars
like Isabella Rossellini. Celebrities like Madonna and Whitney Houston also began
showing interest in their increasingly more sensual designs It was Dolce and Gabbana
in fact who created the costumes for Madonna's Girlie Show in 1993 and Whitney's
1999 tour.

New markets were introduced to the Dolce & Gabbana phenomenon when the
company's first franchise store opened in Japan in 1989.

The late 80s and early 90s saw the addition of swimwear to their range, as well as a
men's collection. Expansion into scarves and ties came next, and in 1992 they
unveiled their first branded perfume. A year later footwear and men's underwear were
added to the company's growing product line.

A new line directed at a wider and younger market was launched as D&G Dolce &
Gabbana and was quickly followed with the opening of specialized boutiques and the
introduction of an eyewear line in the late nineties.

Innovation and diversification continued in 2000 when the company created a leather
and footwear division, as well as launching a collection of luxury watches. A line of
children's clothing was then introduced in 2001.

Today Dolce & Gabbana, under the guidance of its ambitious and confident owners,
continues to expand aggressively and has firmly established itself as one of the
world's leading and most respected Fashion Houses. Considered by many to be the
most powerful and influential designers of our time, their clients include some of the
best dressed people in the world.

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