SIX OPPORTUNITIES FOR NONPROFITS TO
OPERATE MORE EFFECTIVELY IN ONLINE CHANNEL
Erie, PA (February 5, 2010) – A series of six training and professional development programs for nonprofits are
being offered by a partnership between The Nonprofit Partnership and the eMarketing Learning Center @ eBizITPA.
This opportunity aids nonprofits in the understanding and application of e-marketing best practices, strategies, tools
and services to operate more efficiently and effectively though the online channels. These six training programs
offers a mix of benchmark practices, case studies and scenarios that focus on how nonprofits are using internet
marketing in an effort to help nonprofits enhance and nurture relationships with current constituents and future
prospects. Helping promote programs and services to subscribers by encouraging loyalty with donations and
volunteers will strengthen opening communication in online channels for nonprofits.
On January 27, 2010 the DIY Email Workshop was the kickoff for the strategic alliance between the eMarketing Learning
Center and the Nonprofit Partnership. The half-day workshop was made up of two components: the first part focused
on email marketing best practices and fundamentals and the second part walked participants through using an email
marketing hosting tool to create, send and track an email message.
The workshop filled with eager participants representing nonprofit organization’s in the Erie and surrounding
communities. The range of these nonprofits covered several different spectrums, such as social services, arts,
community asset organizations and many more. Although each representative came to the class with different
objectives for their organization, many agreed that the workshop was extremely helpful, especially the hands-on part of
the session. Each of these nonprofits not only learned how easily and effectively an email can be created and
distributed, but they also had a lot of fun using the tool and walking through the marketing scenario provided by the
email marketing service provider, EnnectTM.
These six training sessions will offer both how to and hands on experience to all those in attendance in order to get
them in the right direction in becoming successful within the online channel. These hands on workshops will include the
- Email Marketing (January 27, 2010)
- Google Grants (March 25, 2010)
- Event Marketing (May 20, 2010)
- Social Media (July 29, 2010)
- Development of a Webinar (September 30, 2010)
- Creating an Request for Proposal Webinar (November 18, 2010)
For more information regarding the seminar or for other educational opportunities offered by eMLC visit our website @