Social Bookmarking for Internet Marketers

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					Social bookmarking is one of the hottest Web 2.0 online trends. The concept of social
bookmarking is about 10 years old, but due to it's recent explosive growth, it has just
now become one of the new internet "buzz words".

It's important for internet marketers to understand social book marking and how it can
help them promote their products and services.

So, what is social bookmarking? What is social bookmarking's purpose? Why is
social bookmarking important to internet marketers?

What is Social Bookmarking? You are probably already familiar with bookmarking
web sites, that you want to visit again, using your Internet Explorer or Firefox web
browser. The bookmarks you create to these sites are for your personal use and are
stored on your computer.

Social Bookmarking is the next step in bookmarking, where you and others can share
bookmarks to web sites you think may be of interest to others. This is done via Social
Bookmarking services. After you have signed up for the Social Bookmarking service,
you will be allowed to register a website, site description and tags (keywords) with
the service - this is a bookmark. You will also be allowed to share this bookmark, or
you can keep it private (depending on the service). This information is stored by the
Social Bookmarking service, and is not stored on your computer.

What is Social Bookmarking's Purpose? There are really two major purposes behind
social bookmarking.

1. The main purpose of social bookmarking is to have people with like interests
bookmarks sites that they think would be useful, or interesting, to others who have the
same interests. For example, I love fly fishing. Let's say I find a site that contains
some great custom-built fly fishing rods for an inexpensive price. I would bookmark
that site with one of several possible bookmarking services. I would give the site I'm
bookmarking a title, a description and tags (keywords) related to inexpensive custom
built fly fishing rods. I would make sure the bookmark is set to public so others could
find it, and would then have have created a social bookmark.

Now when people search the social bookmarking service, using the tag words used to
define the bookmarked sites, they are presented with a list of related sites. Using our
fly fishing example above - When someone searches for "fly fishing rods" they would
be given a list of related sites, including the custom fly fishing rod site we
bookmarked. Most bookmarking services also have a rating system so the most
popular sites are at the top of the list.

2. Another great benefit of social bookmarking is, once you have social bookmarked
your favorite sites, you can easily find those bookmarked sites from any computer
connected to the internet. You simply log into the online social bookmarking service
and find the website you bookmarked. This can be very helpful if you have many
websites you like to monitor, when you are away from home and you are not at your
primary computer.

Why is social bookmarking important to internet marketers? Since social
bookmarking sites are generally very popular sites that get a lot of traffic, they have
high Google page ranks and are visited often by search engines. Submitting your site
to the social bookmarking services, increases the chance your site will be crawled by
the search engines. I have seen my sites crawled by Google only one day after
registering my site to social bookmarking services.

Submitting to social bookmarking services is also a great way to get one way,
incoming, high page rank links coming to your website which helps increase your
page rank.

But most importantly, if your website is seen as having value to a group of people,
your bookmark can be rated highly and can create a ton of very targeted traffic to your
website.

Social bookmarking is growing at a phenomenal rate and if you want to market on the
internet, you need to add social bookmarking to your set of internet marketing tools.

				
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posted:1/25/2011
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