Most people put a website up on the internet, put their website address on all their
promotional advertising like business cards, flyers, etc. and then sit back and wait
while they fantasize about all the money that will soon be rolling their way. The
problem is that the money never comes. So what are they missing? The answer is
search engine optimization or SEO. You see, your website has to rank high in order
for people to be able to find it among the thousands or hundreds of thousands of
competitors you may have on the internet. The following basic terms may help you
understand the need for and basics of SEO.
What is search engine optimization?
There are certain techniques and tactics that can help your website get higher rankings.
Using these methods with that end in mind is known as search optimization or SEO.
One of the most important parts of SEO is including high-quality content on your
website. Your content or articles should be relevant to your topic, rich in the right
keywords and informative to the reader. The search bots crawl your site and then
complicated algorithms are used to rank your site.
What are search bots?
Search bots or spiders are computer programs that scan the content of your website
and then relay important information about it back to the search engines. They look
for consistency between your Meta tags, titles and keywords. They also check your
keyword density, sitemap and other website features.
What is an algorithm?
An algorithm is a complicated mathematical formula that allows a variety of data
(from your website) to be used in order to assign a particular value to something. So
for your website, the algorithm is going to take a variety of seemingly unrelated
factors and can combine them in just the right way to give your website its search
engine ranking. The items mentioned above like keywords, keyword density, your
sitemap, ease of use as well as other factors like how many backlinks to your site exist
on the internet are all taken into consideration.
What is a search engine "ranking"?
Basically, this is what determines how much money your website is going to make.
When a person puts a keyword or phrase into an engine like Google, they get back a
page of results. Where your website is in those results is your ranking. For instance,
the top result in the search has the number one ranking for that keyword. If your site is
not on the first page of results the odds of anyone clicking on your site are
Hopefully these definitions have given you some insight into the complicated world
of SEO. Sometimes it is best to simply hire an SEO expert, especially in the
beginning and then you can kind of learn as you earn. SEO is a complicated game, but
the rewards are great for those who break the code and remain persistent.