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Search Engine Optimisation - The Top Ten Ranking Guide

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Search Engine Optimisation - The Top Ten Ranking Guide Powered By Docstoc
					Search engine optimisation is all about achieving a top ten ranking on the major
search engines. This is a fiercely-contended task and to stand a chance of succeeding
you need an internet marketing agency or SEO Consultants that can implement an
online marketing strategy that will deliver not only traffic, but targeted traffic to get
the results you require.

In highly-competitive industries such as recruitment, travel and insurance etc, you
would not succeed without a comprehensive search engine marketing strategy.

Using only proven, ethical methods, an SEO consultant will bring targeted traffic to
your web site and generate leads or sales for your business and with over 75% of the
internet's searches coming from Google, Yahoo and MSN, your business cannot afford
to miss out on the vast numbers of potential customers looking for your product or
service.

One of the key elements for a rock solid internet marketing plan is good quality
content focused on your business and it's industry. Literally the more quality and
unique content there is on your site, the better off your site will be, in terms of
rankings.

Another major factor for your marketing plan is the coding and search engine
optimisation of your site. Whether you have an html, dynamic or a flash-based
website, there are important steps that your SEO consultants should take to ensure
your site is search engine ready.

Flash web design may look good but are notoriously poor for top ten search engine
rankings, thankfully there are steps you can take to still get your site listed and ranked
on the major search engines. The same applies to dynamic web sites that are written in
programming languages such as PHP, ASP and .NET.

Once your site is search engine optimised, your internet marketing strategy will can
commence and you can then start to work on one of the other more important factors
that search engines look for, which is the trust factor of your site. This can be
achieved by partnering with other web sites that are regarded as trusted and have a
good rank on the search engines already. This will give you that all-important page
rank that will start to increase your website's listings in the search engines.

After performing all of these steps, your internet marketing agency or SEO
consultants will have your site well under way to achieving a top ten search engine
ranking and you can sit back and watch your website receive targeted enquiries,
leading to increased turnover and ultimately increased profits.

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