a new focus for the future
Strategic Directions 2009-2014
Message from the Chief Executive
This plan contains an ambitious vision and a clear, succinct role statement for DTED.
How we work as an organisation to achieve this vision and enact our role will be
fundamental to our success.
We recognise that industry must take the lead in driving economic growth and
that other government agencies have the lead for some of the strategic priorities
highlighted in this plan. Nevertheless, we have a critical leadership role – to articulate
and advocate business issues and priorities, coordinate and integrate the efforts of
many stakeholders and provide urgent and strategic responses to meet the needs
We are a small agency with a significant task. To achieve our objectives, we must
focus sharply on key priorities that have a long-term sustainable impact, develop
strategic partnerships across governments and lead the policy debates necessary to
achieve accelerated, sustainable economic growth.
To this end we will be working in partnership with many stakeholders. We will:
• work with all levels of government to provide compelling economic and regional
development advice and help develop a vibrant business environment;
• partner with businesses, industry and peak industry bodies to develop and
implement policies and strategies that enable growth opportunities tailored
to South Australia's context and niche products and services – overcoming
barriers to growth and capitalising on new opportunities;
• work across industries to deliver targeted programs that address key issues and
build capability and capacity;
• where appropriate, provide services directly to businesses to facilitate
projects of economic significance and other strategic investments and contribute
to the growth of key industries; and
• work with regions to yield sustainable economic and community benefits.
Our task is to stimulate and maintain economic growth across all businesses and
communities. Our preferred approach is for systemic, enabling actions that stimulate
market solutions, rather than direct intervention or service provision. However, we
can also have significant impact by working at the individual business level, where we
can provide specific assistance to pilot and demonstrate clear and practical benefits.
We will also implement mechanisms that will communicate and roll-out these
benefits and learnings across industries. We do this to ensure the maximum public
benefit is realised from our work.
A vibrant, sustainable economy that benefits all South Australians, an economy
that is globally connected, knowledge-based and resilient, offering a location of
choice to live, work and do business.
The Department of Trade and Economic Development (DTED) leads the
South Australian Government’s efforts to drive productivity and foster
sustainable economic development for the benefit of all South Australians.
Our guiding principles
DTED has an organisational culture that encourages teamwork and high
achievement. In our interactions with businesses, industry, government at all
levels and citizens we strive for the highest levels of customer service by:
• being proactive, seeking and applying new
ideas and ways of achieving results
• being accountable for our actions
• being committed to excellence and teamwork
• acting with integrity, trust and respect
• developing the best in our people
• ensuring a safe and healthy work place.
1 Internationally Competitive 2 Globally integrated economy 3 Benefits to South Australia
businesses and a diverse from projects of economic
“high-value” industry base significance
Outcomes: Outcomes: Outcomes:
• Innovative and entrepreneurial businesses • Businesses that are integrated into national • Structural and transformational economic
that can compete internationally and are and international economies, attracting changes resulting from significant projects.
export focussed. investment and successfully targeting
• Ongoing and sustainable investment in
opportunities in global developments.
• A diverse, highly productive economy South Australia.
consisting of mature, growth and emerging • Business leaders with international
• Economic and social dividends from
industries driven by knowledge, innovation, linkages and a sophisticated understanding
creativity, high-end skills and capital. of international thinking and practices.
Measures of success:
Measures of success: Measures of success:
• Higher proportion of significant project
• Improved productivity at individual business, • Increased – businesses exporting, skilled
costs spent locally.
industry and economy levels. migrants coming to South Australia,
overseas businesses operating in the State • High levels of customer satisfaction with
• A more diverse industry base with a greater
and international connections. State Government support for significant
proportion of “high-value” industries.
• Increased export income, especially in the
• Increased international competitiveness of
traded services sector. • Increased business investment and
South Australian businesses.
jobs in South Australia, especially at
• Increased business investment in
• Reduced carbon, water and resource community level and for disadvantaged
intensity of industry. regions and groups.
1 Develop international connections and
1 Champion structural change to create a 1 Support cross-government coordination
alliances so South Australian businesses
sustainable “high-value” economy through of significant projects through the case
can identify and pursue trade, investment,
the evolution of industries from low to management framework and manage
migration and knowledge-sharing
“high-value” activities. specific projects for which DTED has
2 Support the development of businesses
2 Capitalise on international opportunities
with high-growth potential, especially those 2 Maximise local industry participation in
for South Australian products and
in the advanced manufacturing, cleantech, significant projects.
services, particularly in the advanced
resources and traded services sectors.
manufacturing, cleantech, resources and 3 Improve policies to support the attraction
3 Assist industry transition to a traded services sectors. and delivery of significant projects and to
resource-constrained economy. increase local participation in them.
3 Identify and leverage targeted investment
4 Work with industry to help them respond opportunities including new technologies
to major economic shocks. and innovations.
4 Increase small to medium-sized
enterprises’ understanding of the
benefits of participating in interstate
and overseas markets.
What this plan means for
South Australia’s regions
DTED is very mindful that regional communities
currently face many economic issues – including
4 Competitive economic 5 High-performance
skills shortages, downturns in the agriculture
environment department and horticulture sectors, housing availability and
population and employment variations.
Regional and community development, growth
Outcomes: Outcomes: and sustainability are outcomes addressed
throughout this plan.
• An attractive business environment that • A department that performs at optimum
supports the State’s economic objectives. levels, with best-practice corporate Our work with projects of economic significance
processes and the capacity and flexibility aims to strengthen their connections with
• Population, workforce and skills that
to respond to changing economic issues. local communities and businesses, ensuring
support economic growth.
local ownership and knowledge transfer.
Measures of success: Our migration strategies will promote targeted
Measures of success:
employer-sponsored schemes to help develop
• Responsiveness to emerging economic
• Continued and sustainable population local workforces and their capabilities.
issues with appropriate research, advice,
growth and profile. We will help build resilience by supporting the
policies and support.
growth and diversification of industries in
• Reduced barriers to productivity growth.
• Improved staff attraction and retention. regional communities, and by promoting their
• Continued high rankings in KPMG’s “cost competitive advantages. Regional infrastructure
• Best-practice corporate
of doing business” studies. needs will be supported through targeted
funding and advocacy. We will work with other
• Businesses successfully recruiting and
• Consistent positive staff satisfaction State Government agencies and the Australian
retaining a workforce with the right skills.
survey results. and local governments to deliver integrated
business development services and economic
Strategies advice across the State.
1 Support and maintain a sustainable
1 Deploy best-practice governance,
population with the skills for South What this plan means for small businesses
structures and processes.
The objectives in this plan aim to contribute to
2 Enhance policy skills and strengthen
2 Build and maintain a competitive the development of South Australia’s small
economic environment for South businesses, particularly those with high-growth
Australian businesses and provide 3 Maximise and further develop the potential. We recognise the issues facing
advice on infrastructure priorities. effectiveness of our talent base. small businesses – including red tape, access
to workforce with appropriate skills, succession
3 Promote South Australia’s competitive
planning and business continuity – and will
support them through the activities flowing
from this plan.
DTED will make sure small businesses are
aware of opportunities for participation in
significant projects and that their capabilities
are enhanced and promoted to maximise their
opportunities for involvement. We will help
small businesses understand the need to be
globally competitive and provide assistance to
help them achieve this. Innovation, creativity
and entrepreneurship will be encouraged
and supported so small businesses grow and
develop unique products and services.
Department of Trade and
GPO Box 1264
Adelaide SA 5001
T +61 8 8303 2400 or
1800 188 018 (freecall)
F +61 8 8303 2410