Technical Session Details_Dec 4

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                 Parallel Sessions                   tract No. Topic                                                 Session Leader/Author               Institution
                           Technical Chair: Prof.
DAY 2 (Dec 15)- Session    Ramadhar Singh, IIM        No.-I    Discussant: Prof. S. Ganesh                           Session Leader: Prof. F. M. Sahoo
No.-I                      Bangalore
                                                               Materialistic Values: Measurement And
                                                       79      Assessment Of Relationship With Individualistic       Manit Mishra, B.B. Mishra           CVRaman College, Bhubaneswar
10:45:00 AM-12:45 PM       Culture and Values                  Constructs

                                                                                                                                                         Centre for Research on Occupational
                                                       43      Predictors of Subjective Well-Being And Physical      Suchitra Pal and Brian M. Hughes
                                                                                                                                                         and Life Stress, Galway, Ireland
                           Culture and Values                  Health
                                                               Cultural Typologies of Individualism and
                                                       120     Collectivism: A Sub Cultural Study In Orissan         F.M. Sahoo, Nivedita Das            Xavier Institute of Management,
                           Culture and Values                  Context                                                                                   Bhubaneswar, India
                                                               Ameliorating Acculturative Stress in Mergers And                                          Xavier Institute of Management,
                           Culture and Values                  Acquisitions                                          Mousumi Padhi                       Bhubaneswar, India
                           Technical Chair: Prof.
DAY 2 (Dec 15)- Session    Shiv Visvanathan,          No.-II   Discussant: Prof. R. K. Sinha, IIPS Mumbai            Session Leader: Prof. S.Peppin
No.-I                      DAIICT, Ahmedabad
                           SHG and Social                      Jalgaon Janta Sahakari Bank: Self Help Groups - A
                                                       25                                                            Shubhada Mohan Kulkarni
10:45:00 AM-12:45 PM       Networks                            Case Study                                                                                IMR, Jalgaon, Maharashtra
                                                               Social Mobility Through Self Help Group
                           SHG and Social
                                                       61      Participation: A Case Study Of Villupuram District    Isaac Vellangany                    Rutgers Univ. New Brunswick, NJ
                                                               In Tamil Nadu
                                                               Effect Of Social Networks On Human Development
                           SHG and Social
                                                               Indicators In India: Evidences From Indian Human                                          International Institute for Population
                                                       86      Development Survey                                    Srinivas Goli                       Sciences, Mumbai
                                                               Sustainability of Self Help Groups And Bank Linkage
                           SHG and Social                                                                                                                Carmelia School of           Business
                                                       70      Programme: Integration With The Value Chain In        Mukul Mitra
                           Networks                                                                                                                      Management , Kolkata
                                                               Rural Marketing Process
                           Technical Chair: Prof.
DAY 2 (Dec 15)- Session                              No.-III   Discussant: Anjula Saraff, Stanford University        Session Leader: Sri Bipin Das
                           A.K. Sharma,IIT Kanpur
                                                                                                                                                  National Insurance Academy School of
                           Development related                                                                       Nitin Kumar and Ravi Shankar
                                                       125     Change the Rule To Rule the Change                                                 Management, Pune, and Goroul
                           issues                                                                                    Sharma
10:45:00 AM-12:45 PM                                                                                                                              Hospital, Bihar Government
                           Development related                 Corporate Role In Achieving Sustainable Edge In       Abhinav Narang , Adwaita School of Inspired Leadership ,
                           issues                              NGOs Of India                                         Govind Menon                 Gurgaon
                           Development related                 Fostering Behaviours And Innovations For                                           Xavier Institute of Management,
                                                       129                                                           Sumita Sindhi
                           issues                              Sustainable Development                                                            Bhubaneswar, India
                           Development related
                                                       94      GIS In Demographic & Socio Economic Analysis For Rabindra Kumar Das                       University of Botswana
                                                               Block Level Planning : A Case Study

                           Technical Chair: Prof.
DAY 2 (Dec 15)- Session                              No.-IV    Discussant: Prof. B.P. Patra                          Session Leader: Prof. Paromita
                           Rajneesh Krishna, MICA
No.-I                                                                                                                Goswami
                           Social Changes and                  A Perspective Study On The Ethics Of Celebrity
                                                       75                                                            Mrinalini Pandey                    Indian School of Mines. Dhanbad
10:45:00 AM-12:45 PM       Marketing                           Surrogate Advertisements In India
                           Social Changes and                  Barriers to Adapt Green Marketing Products and                                            Indian Institute of Management Indore,
                                                       128                                                           Plavini Punyatoya,
                           Marketing                           Strategies to Overcome Them                                                                M.P,
                           Social Changes and                  An Investigation On The Theory And Research On        De FERRAN Florence,                 CEREGE - LR - MOS Management
                           Marketing                           Green Marketing                                                                           Institute, La Rochelle University
                           Social Changes and                  Marketing And Ethics: Today’s Need To Balance         Abhijit Chandratreya and Pandit
                                                       11                                                                                            Indira Institute of Management, Pune
                           Marketing                           The Two                                               Mali
                          Technical Chair: Prof.
                          K.B.L. SrIvastava, IIT   No.-V     Discussant: Fr. George Joseph                        Prof. Rahul Thakurta
DAY 2 (Dec 15) 15th       Kharagpur
                          innovation and                     A Study Of Climate For Innovation In Indian                                            Institute of Management Technology,
                                                    163                                                           Bindu Gupta
1:45 PM-3:45 PM           leadership                         Organizations                                                                          Ghaziabad
                                                                                                                                                    Mother Teresa Women University,
                          innovation and                     A Study On Relationship Between Managerial           S.UmaMaheswari      and   MM
                                                    164                                                                                             Kodaikanal,Tamilnadu      and
                          leadership                         Resourcefulness And Demographics Of Mutual           Shankar
                                                                                                                                                    Management consultant, Bangalore
                                                             Fund Managers In Indian MF Industry
                          innovation and                     Leadership    Challenge    in   Development                                            Kazakh-British Technical University,
                                                    167      Organizations with Case Study On Kazakhstan          Gerrit de Vos,Svetlana
                          leadership                                                                                                                Republic of Kazakhstan
                                                             Marketing Innovation And Knowledge
                          Innovation and                                                                                                            Amity University, Lucknow Campus.
                                                    103      Management- Analytical Approach Towards Top       Hitesh Keserwani,Ankita Aren
                          leadership                                                                                                                SRMCEM, Lucknow
                                                             Most Innovative Organisations
                          Innovation and                     Exploring Future Marketing Techniques for Endless                                      National Insurance Academy School of
                                                    126      Opportunities                                     Nitin Kumar & Noopur Saxena          Management, Pune and Indian Institute
                          innovation and                     Managing with Change: Organizational Challenges
                                                     85                                                      Satish C. Pandey                       School of Petroleum Management,
                          leadership                         for Development Organizations
                                                                                                                                                    Pandit Deendayal Petroleum University
                          Technical Chair- Prof.
                                                                                                                  Session Leader : Prof. M.N.
DAY 2 (Dec 15)- Session   Rohit Verman, IIM        No.-VI    Discussant: Prof. Asit Mohanty
No.-II                    Calcutta
                                                                                                                                                    International School of Business and
                          Corporate action for       82      Bottom Of The Pyramid Approaches For                 Dibyendu Nandy
1:45 PM-3:45 PM           sustainability                     Sustainability: Corporate Actions And Applications
                          Corporate action for                                                                                                      Vadym Getman Kyic National Economic
                          sustainability             66      Global Crisis: Event- Industry                       Tetyana Prymac, Olena Tkachuk     University, Ukraine
                                                             Artisan Product Branding and Strategic Technology                                      Institute of Management Technology
                          Corporate action for      169                                                        Santanu Roy
                                                             Interventions: Lessons from Regional Clusters                                          (IMT),Hapur Road, Raj Nagar,
                          Technical Chair: Prof.
                          Steve Rayner, SAID
                                                   No.-VII   Prof. R.B. Bhagat, IIPS Mumbai
DAY 2 (Dec 15)- Session   Business School,                                                                        Session Leader: Prof. Banikanta
No.-II                    University of Oxford                                                                    Mishra
                          Urbanization,                      Impact of Urbanisation on the Tribal and Non
                          environment, and          106      Tribal Population Of Ranchi: A Comparative Study Abhay Krishna Singh                   Ranchi university
1:45 PM-3:45 PM           inequalities                       Of Six Municipal Wards
                                                             Examining Economic Inequalities In Use of Family
                          environment, and          132                                                           Praveen K. Pathak,Faujdar Ram
                                                             Planning, Unmet Need For Contraception And                                             International Institute for Population
                                                             Abortion Decisions In India                                                            Sciences, Mumbai
                          environment, and                   Does Access To Public Health Care System Ensures                                       International Institute for Population
                          inequalities              136      Health Equity? A Focus On India’s Health Workforce Neelanjana Pandey,Faujdar Ram       Sciences, Mumbai
                                                                                                                  Akram Hannan AND Nazmul
                          environment, and           92      Sex-Ratio, Literacy And Work Participation Among                                       AMU, Aligarh, India
                          inequalities                       Muslims: A Case Study Of Uttar Pradesh
                          Urbanization,                      Islands in the Plain: Formal and Agricultural        Evagelos D. Lioutas, Chrysanthi
                          environment, and          115      Education Asymmetries and Developmental              Charatsari,    Irini    Tzimitra- Aristotle University of Thessaloniki,
                          inequalities                       Heterogeneities in Rural Communities                 Kalogianni    &AfroditiPapadaki- Greece
                          Technical Chair: Ajay
DAY 2 (Dec 15)- Session                             No.-VIII   Discussant: Madhumita Das, ICRW New Delhi
                          Singh, ICRW New Delhi
No.-II                                                                                                             Session Leader: Prof. Ibha Kumar
                                                               Differentials And Determinants of Double Burden
                                                               of Nutritional Status In Indian Women: New                                             International Institute for Population
1:45 PM-3:45 PM           Gender                      102      Evidences                                           Deepti Singh,Srinivas Goli         Sciences, Mumbai
                                                               Who are the Victims of Gender Discrimination in Paromita Goswami and Suvarna
                                                      88                                                                                    XIMB & Usha Martin
                                                               the Choice of Stream of Education: Boys or Girls? Sen
                                                               Gender-Regional Disproportions in Tertiary                                             School of Management, New York
                                                                                                                   Vanaja     Menon,Ranjana
                                                      113      Education; Descriptive Research on Disparities in                                      Institute of Technology, Abu Dhabi
                          Gender                               Technical Education in Villages                                                        Campus,UAE and Ambedkar Centre for
                                                               Awareness of Sexual Harassment Among Female         Ponmalar N. Alagappar and          Economic Studies, University of
                                                      84                                                                                              University of Malaya, Malaysia
                          Gender                               Hotel Employees in Malaysia.                        Maya Khemlani David
                                                               Linkages Between ‘Landholding-Patriarchy’
                                                      104      Hypothesis and Women Autonomy in Rural India:                                          International Institute for Population
                          Gender                               Empirical Evidences                                 Srinivas Goli                      Sciences, Mumbai
                                                               Gender Based Discrimination and Women               Burute Prakash Yeshawant           Mohanrao Patangrao Patil
                          Gender                      24       Empowerment in India                                                                   Mahavidyalaya, Borgaon
                          Technical Chair: Prof.
DAY 3 (Dec 16)- Session   Indralal De Silva,        No.-IX     Discussant: Prof. T.V. Sekhar, IIPS, Mumbai         Session Leader: Prof. P. Mishra
No.-I                     University Colombo
                          Healthcare and                       Indigenous Medical Substances and Health Care in
                                                      44                                                        Nemthianngai Guite                    University of Delhi
                          Development Context                  Manipur: Economic Viability and Sustainability
10:45:00 AM-12:45 PM
                          Healthcare and                       Public-Private Partnerships in Healthcare in Rural
                                                      108                                                         Krishna Das Gupta                   Xavier Institute of Management,
                          Development Context                  India: An In depth Study.
                                                                                                                                                      Bhubaneswar, India
                                                               Living Arrangements of Elderly and Their                                               Dept. of Sociology & Population
                          Healthcare and
                                                      127      Determinants: A Study in An Urban Setting of Tamil N. Audinarayana                     Studies, Bharathiar University,
                          Development Context
                                                               Nadu, India                                                                            Coimbatore, Tamil Nadu
                          Healthcare and
                                                               Is India ‘Getting Older Before Getting Rich’?                                          International Institute for Population
                          Development Context
                                                      139      Beyond Demographic Assessment                       Srinivas Goli,Anamika Pandey       Sciences, Mumbai
                          Technical Chair: Satish
DAY 3 (Dec 16)- Session                              No.-X     Discussant: Prof. D.V. Ramana                       Session Leader:Prof. P.K.Bala
                          Pandey, Gandhinagar
                                                               Data Modeling of An Online Examination
                                                                                                                                                      Eastern Institute for Integrated
                          Education                   19       Management System: Case Study of a University Subhasis Sen
                                                                                                                                                      Learning in Management, Kolkata
                                                               Offering Distance Learning Education
10:45:00 AM-12:45 PM
                                                                                                                                                      IBS, Hyderabad, Verity Knowledge
                          Education                   50       Xplant: Teaching Students Entrepreneurship          Subhadip Roy, Sakshi Goenka
                                                                                                                                                      Solutions Pvt. Ltd., Hyderabad
                                                               Examining The nexuses of Education, Gender and
                                                                                                                   Nazmul Hussain, Farasat Ali
                          Education                   55       Religion: A case Study of Malad District, West                                         AMU, Aligarh, India
                                                               Teaching and Research of Population Studies in
                          Education                   117      Selected Universities of Tamil Nadu: Past and       N. Audinarayana                    School of Social Sciences,Bharathiar
                                                               Future                                                                                 University, Coimbatore
                                                               An Empirical Study Linking Personal Demography
                                                                                                                   Snigdha Mohapatra, Prof. P.K. Indigrow Institute of Professional
                          Education                   96       and Employee Engagement in Professional
                                                                                                                   Mohanty                       studies (IIP Cuttack)
                                                               Academic Institutions
                                                               Impact of Climate Change on Coastal Population: A
                                                                                                                   Debasis    Poddar,     Aashna
                          Education                   59       Socio-Legal Stocktaking Toward Sustainable                                             MATS univ. , Raipur
DAY 3 (Dec 16)- Session   Technical Chair: Prof.
                                                      No.-XI    Discussant: Prof. B.P. Patra
No.-I                     Umesh H Rao                                                                           Session Leader: Prof. Ibha Kumar
                                                                CSR Practices and Their Influence on Image and
                          CSR and branding              36      Goodwill Leading to Better Performance by Banks Suresh Chandra Bihari            IBS, Hyderabad
10:45 AM- 12:45PM                                               in India
                                                                CSR and Corporate Image Resurrection: A Case of Ms Sumita Sindhi,Ms. Mousumi
                          CSR and branding             130                                                                                        Xavier Institute of Management,
                                                                Orissa                                            Padhi,Mr. Upendra Kr. Maurya
                                                                                                                                                  Bhubaneswar, India
                                                                                                                                                  Xavier Institute of Management,
                          CSR and branding             107                                                        Upendra Kr Maurya
                                                                Brand Extension: A Different Perspective                                          Bhubaneswar, India
                                                                                                                                                  Narula Institute of Technology, Kolkata,
                                                                Correlation Between CSR and Brand Equity in Shamindra Nath Sanyal, Asok Indian Institute of Social Welfare and
                          CSR and branding              37
                                                                Competitive Indian Business Environment           Kumar Banerjee                  Business Management (IISWBM),
DAY 3 (Dec 16)- Session   Technical Chair: Prof.                                                                  Session Leader: Prof. Sanjay K.
                                                      No.-XV    Discussant: Prof. A.K. J Nayak
No.-I                     Purnima Singh                                                                           Mohanty
                                                                Inclusion of Societal Causes in Indian            Sudeepta Pradhan                ICFAI Business School, Hyderabad
10:45 AM- 12:45PM         Context of sustainability     67      Advertisements: A Content Analysis
                                                                Economies and Diseconomies: With Reference To G.N.Bag,Sanjay Kumar Jena,Seba Dreams             Business     School,
                                                       124      Bhubaneswar City                                                                  Cuttack,Innovation Business School,
                          Context of sustainability                                                               Mohanty
                                                                                                                                                  Rajeev Gandhi Management Institutes,
                                                                Green Marketing: Challenges and Opportunities for
                                                       153                                                        Pavan Mishra,Payal Sharma       Bhopal (M.P.),Mahakal Institute of
                          Context of sustainability                                                                                               management, Ujjain (M.P.)
                                                                Impact of Organsiation Climate on Employee's Job
                                                                                                                                                       Department of Business Administration
                                                        49      Satisfaction: A Comparative Study of Public and Sriparna Guha
                                                                                                                                                       , Narula Institute of Technology, Kolkata
s                         Context of sustainability             Private Sectors

                          Context of sustainability     97      Masculinity @ Crossroads                              Himadri Roy Choudhary            Indian Institute of Rural Management
                                                                Conservation of Environment through Community
                          Context of sustainability    173      Mobilization                                          Soumya Ranjan Padhi              Independent Scholar, Bhubaneswar
                          Technical Chair- Prof.                                                                      Session Leader: Prof. Paromita
DAY 3 (Dec 16)- Session                               No.-XII   Discussant : Prof. Satish Pandey
                          Duane Wegener, Ohio                                                                         Goswami
                          Consumer Experience                   Customer Satisfaction of Indian Banking Sector: An
                                                        91                                                         Gopal Das                           IIT Karagpur
1:45 PM-3:45 PM           and decision making                   Empirical Examination
                          Consumer Experience                                                                         Khanna Monica and Karandikar
                                                        81      Impact of Relational Collectivism on Impulse Buying                                ITM Business School,Navi Mumbai
                          and decision making                                                                         Manisha
                                                                                                                                                       Vishwa Vishwani Institute of Systems
                          Consumer Experience                   A Study on Rural Consumer Behavior with Specific      Sunitha Ratnakaram,Venkama       and Management, Secunderabad,
                          and decision making                   Reference to Impact of media Habits on Personal       Raju Chakravaram (Presenter:     Chilukur Balaji Institute of Technology,
                                                                Care Products                                         Kishore kumar)                   Hyderabad
                          Consumer Experience                   Assessing The impact of Corporate Social                                               Institute of Management Technology,
                                                        53                                                            Sita Mishra
                          and decision making                   Responsibility on Consumer Behavior in India                                           Ghaziabad

                                                                A Green Bear in the Shopping Cart: Influence of                                     Department of Agricultural Economics,
                          Consumer Experience                                                                   Evagelos D. Lioutas,Irini Tzimitra-
                                                       114      Cartoon Promotional Characters on Family’s                                          School of Agriculture, Aristotle
                          and decision making                                                                   Kalogianni
                                                                Buying Behavior                                                                     University of Thessaloniki, Greece
DAY 3 (Dec 16)- Session   Technical Chair : Prof.               Discussant:   Prof.   Audinarayan,     Coimbatore
                                                     No.-XIII                                                          Session Leader: Yazoume Ye
No.-II                    R.K. Sinha                            University
                          Public health challenges     33       HIV/AIDS: Awareness of Teachers                        Jyotimeena and ParulTripathi       Banasthali Vidyapith, Tonk, Rajasthan
1:45 PM-3:45 PM
                                                                Behavior and Communication Change Helps
                          Public health challenges     65                                                              Prasantha Parida                   School of Rural Management, KIIT,BBSR
                                                                Reducing HIV- In Africa
                                                                An Analysis of Declining Sex Ratio in Community of
                          Public health challenges     27                                                          Roli Misra                             D. B. S. College, Kanpur
                                                                Selected Districts of Uttar Pradesh

                                                                                                                                                          GVK Emergency Management and
                          Public health challenges     62                                                              MNV Prasad
                                                                Study on Epidemiology of Respiratory Emergencies                                          Research Institute, Secunderabad - 14

                                                                Awareness Level of Pre-pubertal Girls Towards
                          Public health challenges     34                                                     Parul Tripathi, Jyoti Meena                 Banasthali University
                                                                Menarche and Secondary Sexual Changes
DAY 3 (Dec 16)- Session   Technical Chair: Prof.                Technical Chair: Prof. Indralal De Silva, University
                                                     No.-XIV                                                           Session Leader: Prof. Rajeev Roy
No.-II                    R.B. Bhagat                           Colombo

                          poverty                      90       Remittance and Development Social Security of          Deepak Sasi Nakarthil              CSLC, JNU
1:45 PM-3:45 PM                                                 the Migrants Case Study of a Region in Kerala
                                                                Spatial Pattern of Poverty Reduction and Fertility                                        International Institute for Population
                                                       99                                                          Sanjay K. Mohanty
                                                                Transition in India                                                                       Sciences, Mumbai, India
                                                                Globalization, Urban Contact, Poverty and Gender
                                                                Bias: A Study of Sex Determination In a Peri-urban
                          Poverty                     154                                                              A. K. Sharma,Rohini Ghosh          IIT kanpur
                                                                Area of UP With Implication for Measurement of
                          Poverty                               Water Insecurity: The Plachimada Struggle              Raju Narayana Swamy                IAS
                                                                Poverty and Social Exclusion: A Case Study in          Uma Shankar Majhi, S. K.           International Institute for Population
                          Poverty                               Rayagada District, Orissa                              Mohanty                            Sciences, Mumbai