Emu Oil the Latest Craze in Skin Care

							Title:
Emu Oil: the Latest Craze in Skin Care

Word Count:
262

Summary:
The anti-aging industry is big business. Botox injections rank among the
top five nonsurgical cosmetic procedures for both men and women. And
Americans now spend $12.4 billion a year on "cosmeceutical" products,
such as facial peels and microdermabrasion kits.


Keywords:
Emu Oil: the Latest Craze in Skin Care


Article Body:
The anti-aging industry is big business. Botox injections rank among the
top five nonsurgical cosmetic procedures for both men and women. And
Americans now spend $12.4 billion a year on "cosmeceutical" products,
such as facial peels and microdermabrasion kits.

For those who want to improve their skin tone and fight the appearance of
wrinkles, emu oil might be a promising alternative.

Cosmetic manufacturers and fashion magazines are touting the benefits of
this oil, which contains collagen and antioxidants. Emu oil is used in
cosmetic creams because of its anti-inflammatory and emollient properties
and its ability to deeply penetrate the skin. Studies also show that it
may stimulate cell renewal in the skin.

Emu oil is sold by itself or as an ingredient in such products as
Deception, a wrinkle-hiding cream made by Dremu Skincare.

Julie Brumlik, CEO of Dremu Skincare, says Deception is ideal for people
who want to hide the appearance of wrinkles without expensive and
potentially risky cosmetic procedures. The cream, she says, creates an
optical illusion that makes the wrinkles nearly invisible to the naked
eye.

What's the secret? Deception contains microprisms that refract light away
from wrinkles. So the wrinkles seem to disappear instantly when the cream
is applied.

"What the eye [normally] sees is actually the shadow made by the
wrinkle," Brumlik said. "When you use Deception, there are no shadows to
see."

According to Brumlik, the cream is popular with Hollywood stars and
models who need to look younger for particular roles or modeling
assignments. Dremu Skincare also sells pure, triple refined emu oil
called Dremu Oil.