40Billion.com Creates Social Business Rating System as Alternative to Credit Scores by kjprnews


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									40Billion.com Creates Social Business Rating System as Alternative to
Credit Scores

SBRS score offers businesses and investors an alternative to personal
credit scores when evaluating funding and loan requests.

Atlanta, GA, January 24, 2011 - 40Billion.com, a micro-funding platform
that facilitates business capital fundraising through gifts and loans
from an entrepreneur's network of friends and family online, recently
announced the launch of the Social Business Rating System, a novel
approach to rating businesses based on social and financial criteria
other than personal credit scores.

The Social Business Rating System (SBRS), is a proprietary system
developed exclusively by 40Billion.com to rate businesses based on
criteria that really matter for success, rather than traditional credit
scores. A unique SBRS score is generated for each business venture’s
fundraising profile, and the score is based on 17 or more criteria,
including business-related success measures, entrepreneurial profile,
peer ratings, and reviews.

The SBRS score helps investors and entrepreneurs to compare business
ventures and assess their potential likelihood of success. The highest
possible SBRS score is 850, and scores are updated weekly.

“Banks typically use personal credit scores to determine whether or not
to lend money to a small business, and most startup ventures don’t
qualify for bank loans. This is very unfair,” says Harendra Jani, Vice
President of Finance at 40Billion.com.

“SBRS is an innovative system that differs significantly from FICO, which
relies on numerical figures based on personal credit history. SBRS
evaluates business success measures and takes social factors into
account, so it’s a great alternative or supplement to personal credit
history when rating businesses and assessing risk. The SBRS score helps
investors assess the credit worthiness of the entrepreneur’s venture, and
it provides an incentive for entrepreneurs to improve upon these success
criteria in order to increase their scores and potentially raise more
funding at more affordable rates.”

The company has generated SBRS scores for thousands of small businesses
and facilitated over $30 million in business fundraising projects since
2008. It aims to address a $40 billion gap in small business and startup
funding by providing an online platform for social funding so that more
entrepreneurs can have access to affordable business financing, realize
the American dream, and help grow the economy.

About 40Billion.com
40Billion.com is the first micro-funding platform that facilitates
American small business capital fundraising through gifts and loans from
an entrepreneur’s network of friends and family online. 40Billion.com's
scalable platform helps entrepreneurs raise funding more affordably
through friends and family than through banks or other traditional
financial institutions. Using proprietary online tools, entrepreneurs
build social networks - including friends, relatives, colleagues,
customers, and other contacts - and use these connections to raise
capital through small business loans and gifts. Entrepreneurs create
fundraising profiles and invite their connections to offer funding in
exchange for discounts or potential returns. 40Billion.com, Inc. is
headquartered in Atlanta, GA. For more information, visit

Cornelius McNab
40Billion.com, Inc.
Atlanta, GA
(770) 280-5646

small business, credit score, small business loans, business plan,
entrepreneurship, social network, raise money, entrepreneur, business
financing, banking, funding, venture capital, startup, angel investors

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