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Brand Transition FAQs

VIEWS: 5 PAGES: 6

									FAQS – EARTHCHECK UPGRADE

In February 2010, EC3 Global is releasing the EarthCheck Program to our worldwide
network of Members. This includes certification and benchmarking solutions and involves
a standalone set of standards, services, website, documents and resources - including
member achievements - within the EarthCheck Program.

Here are answers to your questions about the upgrade and what it means for your
organisation:

      1.  Why has EC3 Global developed the new EarthCheck Standard?
      2.  Is the upgrade to EarthCheck just for my region or on a worldwide level?
      3.  What does EarthCheck represent?
      4.  How do I know EarthCheck is the best?
      5.  Who owns EarthCheck?
      6.  What‟s required of members to upgrade?
      7.  Will the upgrade cost me?
      8.  Will my organisation be automatically upgraded to EarthCheck, or can we
          choose to stay with Green Globe?
      9. Can Green Globe International or Green Globe Certification offer these
          upgrades?
      10. Will the change affect my current Green Globe Achievement status?
      11. Will I receive a Green Globe logo for my future achievements?
      12. Can I still use my current Green Globe logo?
      13. Is dual-badging allowed?
      14. Will there be changes to My EC3?
      15. What will happen to all the information and data I have entered in the
          Benchmarking Software and Online Self Assessment Checklist under the Green
          Globe Program?
      16. What will we be awarded for our certification achievements after launch?
      17. What will the new process for achievement be?
      18. Who will be my EarthCheck Auditor?
      19. When will I get to see the new EarthCheck logo?
      20. Should I update my website with the new version of the logo?
      21. Where can I access my EarthCheck logo from?
      22. Is there a corporate or product logo we can use?
      23. What do I do with my existing Green Globe certificate?
      24. I have already achieved under the Green Globe scheme and am currently using
          the existing achievement logo, what logo will I get for my next achievement?
      25. How can I communicate this change with my Green Team, suppliers,
          stakeholders, Executive Team etc?
      26. How do I access the new EarthCheck Program?


1. Why has EC3 Global developed the new EarthCheck Standard?

Science and technology needs to evolve to meet the challenges of a carbon-constrained
economy. Increasingly, organizations are facing compliance and legislative pressure
relating to their environmental impacts.



The earth deserves more than half measures                                  www.earthcheck.org


                                             EarthCheck Upgrade FAQs for Members V1.4 24Feb2010
EarthCheck FAQs                                                                             2




Concerns over Climate Change make it imperative that management develop a set of
skills that deliver a high level of certainty, accuracy and transparency in order to provide
accurate reporting and demonstrate effective abatement measures are being taken.

EarthCheck helps Members to capacity build from within; lessening the need for external
consultants. It harnesses the very latest scientific findings and technology; ensuring
emissions calculations are accurate and members are not exposed to risk, or paying
more than need be.

Following a thorough review of emissions factors by a team of researchers from the
UNEP Centre for Cleaner Production, based at the University of Queensland, EarthCheck
has upgraded their software to ensure it remains at the forefront of sustainability
management systems.

EarthCheck adheres to the highest set of standards and as such, brand differentiation is
required to preserve product integrity and help differentiate those organisations that are
practicing world-best, from those who continue to apply dated science and technology.

Much like Microsoft® periodically upgrades its software to ensure it remains relevant to
today‟s rapidly changing world, EC3 Global has a responsibility to its members, to ensure
their certification and benchmarking solutions can withstand even the most invasive level
of scrutiny.

The EarthCheck upgrade uses the most up to date local emission factors, CO2
benchmarks and facilitates the reporting of Scopes One, Two and Three emissions.

2. Is the EarthCheck upgrade just for my region or occurring at a worldwide
level?

EC3 Global‟s entire network of Members worldwide (approximately 1000 operators) will
all have immediate access to the new EarthCheck Standard.

3. What does EarthCheck represent?

EarthCheck represents the next generation of sustainability benchmarking and
certification. The launch of EarthCheck signals a maturing of the sustainability
certification market and can be likened to how Microsoft® upgrades its software
solutions, to provide access to improved services for its clients.

4. How do I know EarthCheck is the best?

We recommend that organisations carefully assess the credibility of all “green” solutions
and ask for independent verification that they deliver each and every one of the
following:


    1. Transparent, scientific standards and operational processes that are
       internationally accepted.
    2. Independent third party auditing and certification that adheres to a recognised
       international standard.
    3. Evidence-based scientific benchmarking that allows reporting against an industry
       baseline and best practice.
    4. Technology that enables year-on-year monitoring of sustainability efforts, and
       supports capacity building within the organisation.
    5. Proven commercial application that has been successfully implemented worldwide
       by industry leaders in the field.
The earth deserves more than half measures                                  www.earthcheck.org


                                             EarthCheck Upgrade FAQs for Members V1.4 24Feb2010
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    6. Compliance with the very latest international GHG emission standards and
       reporting protocols.

5. Who owns EarthCheck?

EC3 Global is owned by the not-for-profit Sustainable Tourism Cooperative Research
Centre (STCRC). EC3 Global, in conjunction with the STCRC, has developed EarthCheck
proprietary technology and systems. EC3 Global manages and delivers exclusively the
EarthCheck Program. This ensures that the brand retains integrity in a market awash
with self-proclaimed “green” or “eco” certification schemes.

6. What’s required of Members to upgrade?

All Members that are current at time of launch (February 2010) will be recognised in line
with their most recent program achievement, using the EarthCheck Program. A
replacement award certificate and EarthCheck logo will be sent out at time of launch.

The EarthCheck Benchmarking software upgrade will be activated upon request (for
members that have not yet commenced their data input) or immediately following a
member‟s next Benchmarking Assessment.

7. Will the upgrade cost me?

No. The upgrade from Green Globe to EarthCheck will not cost you anything

8. Will my organisation be automatically upgraded to EarthCheck?

As a Member of the Green Globe scheme currently delivered by EC3 Global, your
membership will be automatically upgraded to EarthCheck science and systems.

9. Can Green Globe International (GGI) Green Globe Certification offer these
upgrades?

No. The EarthCheck sustainability software and systems are exclusive to EC3 Global.

10. Will the change affect my current Green Globe Achievement status?

No. Your current achievement status will not be affected. Your achievement status will
be transferred to the EarthCheck Program so, if you have already achieved Gold
Certification with the Green Globe scheme, you will be awarded EarthCheck Gold
Certification.

11. Will I receive a Green Globe logo for my future achievements?

EC3 Global is offering all existing members of the program the opportunity to use both
their EarthCheck and Green Globe logos to promote their achievements.

12. Can I still use my current Green Globe logo?

Yes you can.

13. Is dual-badging allowed?

Members who wish to dual-badge under the Green Globe and EarthCheck logos will be
permitted to do so.



The earth deserves more than half measures                                  www.earthcheck.org


                                             EarthCheck Upgrade FAQs for Members V1.4 24Feb2010
EarthCheck FAQs                                                                             4



14. Will there be changes to My EC3?

My EC3 will be updated with the EarthCheck logo and enhanced with the look and feel of
the EarthCheck Brand. With the release of EarthCheck, My EC3 will be re-launched as
„My EarthCheck‟ which can be accessed from my.earthcheck.org using your existing
username and password.

15. What will happen to all the information and data I have entered in the
   Benchmarking Software and Online Self Assessment Checklist under the
   Green Globe Program?

All the information you have entered in the Benchmarking Software and Online Self
Assessment Checklist will be upgraded to the EarthCheck Program. You will be able to
access and view all previous data entered in your My EarthCheck (formerly known as My
EC3) at my.earthcheck.org

16. What will we be awarded for our certification achievements after launch?

Following your next certification achievement (post-launch), you will receive the
following:

       EarthCheck Certification report
       Access to electronic EarthCheck Achievement logo
       Achievement Kit; including certificate, sample press releases, in-room
        communications and EarthCheck stickers, case study template, etc.
       Listing on the EarthCheck network search page, with ability to include case study
        information and a company profile.

All EC3 Global members using EarthCheck benchmarking and certification solutions will
benefit from updated services that ensure reporting complies with the Intergovernmental
Panel for Climate Change (IPCC) Guidelines for National Greenhouse Gas Inventories,
the World Business Council for Sustainable Development (WBCSD) Greenhouse Gas
Protocol, and the International Organisation for Standardization (ISO) 14064 range of
standards for greenhouse gas accounting.

They will also have the benefit of being able to independently calculate Scopes One, Two
and Three emissions breakdowns for benchmarking input and performance reporting.

17. What will the new process for achievement be?

The process for achieving still includes benchmarking and certification. However the
science behind the process has significantly improved. The online process, including your
EarthCheck Benchmarking Software and Online Self Assessment Checklist, will be
accessible through My EarthCheck (formerly My EC3).

18. Who will be my EarthCheck Auditor?
EC3 Global will continue to work with its network of approved third party Auditors to
deliver certification services to members of the EarthCheck Program. All certification
services will continue to be coordinated on a regional schedule by EC3 Global. At time of
certification for your region, you will receive further information about your approved
EarthCheck Certification services.




The earth deserves more than half measures                                  www.earthcheck.org


                                             EarthCheck Upgrade FAQs for Members V1.4 24Feb2010
EarthCheck FAQs                                                                             5



19. When will I get to see the new EarthCheck logo?

EC3 Global will unveil the EarthCheck logo in February 2010. All existing members will
be sent a kit to help assist them in communicating the changes to staff, industry
partners, media, management and executive team, stakeholders and customers.

20. Should I update my website with the new version of the logo?

Yes. If you are currently displaying your Green Globe achievement logo on your website,
we recommend that you also either include a copy of your EarthCheck achievement logo
or replace the Green Globe logo, to accurately relay your achievement, and to signify
that you are applying world‟s best practice. To obtain a copy please contact
sales@ec3global.com.

If you do not already, but would like to include information about the EarthCheck
Company Standard or the EarthCheck Program in your published materials (including
your website) please contact sales@ec3global.com.

21. Where can I access my EarthCheck logo from?

A copy of the EarthCheck logo for your current achievement will be available for
download from My EarthCheck following the official launch of the EarthCheck brand.

22. Is there a corporate logo we can use?

Yes. If you would like to receive a copy of the EarthCheck Corporate/ Product Logo
please contact sales@ec3global.com

23. What do I do with my existing Green Globe certificate?

You can continue to display your current Green Globe certificate for the duration of your
achievement, should you wish to.          However, EC3 Global will issue you with a
supplementary EarthCheck certificate at time of launch which should be prominently
displayed to signify that you are applying world‟s best practice.

24. I have already achieved under the Green Globe scheme and I am using the
existing achievement logo. What logo will I get for my next achievement?

All new achievements will be recognised and rewarded with the new EarthCheck logo
relevant to your achievement. If you wish to continue to promote your future
achievements with the Green Globe logos, you will need to contact your Relationship
Manager in order to receive a copy.

25. How can I communicate this change with my Green Team, suppliers,
stakeholders, executive team etc?

EC3 Global will supply all members with sample press releases and in-room collateral to
help them accurately communicate what the EarthCheck Program signifies. This will be
distributed at time of launch, as part of the upgrade kit.




The earth deserves more than half measures                                  www.earthcheck.org


                                             EarthCheck Upgrade FAQs for Members V1.4 24Feb2010
EarthCheck FAQs                                                                                       6



26. How do I access the new EarthCheck Program?

The EarthCheck program can be accessed through „My EarthCheck‟. My EarthCheck
(formerly referred to as My EC3) is the secure site where you can access your
EarthCheck Program, tools and resources. This includes the Benchmarking Software,
Online Self Assessment Checklist and supporting tools and resources.

My EarthCheck can be accessed from the same login page and using the same login
details previously used to enter „My EC3‟.



* Microsoft® is a registered trademark of Microsoft Corporation




You will receive further information regarding the release of EarthCheck in the coming
weeks. In the meantime, please contact your dedicated Relationship Manager for further
information or email relationshipmgt@ec3global.com.




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The earth deserves more than half measures                                            www.earthcheck.org


                                                       EarthCheck Upgrade FAQs for Members V1.4 24Feb2010

								
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