1970's American Culture

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					1970’s AmericAn
    1970’s American Culture
•   Events       •   Music
•   Inventions   •   TV Shows
•   Fads         •   Celebrities
•   Fashion      •   Movies
    – Men        •   Cars
    – Women
     1970’s Women’s Fashion
=1970’s fashion=
=Early 1970’s=
=Late 1970’s=
=Platform shoes=
Began with a continuation of the mini
skirts, bell-bottoms and the androgynous
hippie look from the late 1960s. These
include platform shoes which appeared on
the fashion scene in 1971 and often had
soles 2-4 inches thick. These were worn
by both men and women. Wide-legged,
flared jeans and trousers were another
fashion mainstay for both sexes
• Jeans remained frayed, and the tie dye
  shirts and Mexican peasant blouses. In
  addition to the mini skirt, mid-calf length
  dresses called "midis" and ankle-length
  dresses called "maxis". A variety of the
  "maxi" was the high-necked "granny"
  dress. This was typically worn with lace-up
  boots and chokers. Jeans waistlines
  lowered to 4 inches or even less as "hip
  huggers" with "bell-bottoms" became the
  height of denim fashion.
Jordache Jeans
• Neckties became wider and bolder, and shirt
  collars became long. The zippered jumpsuit was
  popular with both men and women. Neck-
  scarves were also used. Skin-tight Spandex
  trousers, tube tops, and slit skirts were popular
  for a while at the very end of the decade. There
  was a brief craze for transparent plastic trousers
  worn with leotards underneath. Silk blouses,
  spaghetti-strapped tank tops and shirt-waist
  dresses were also worn.
Fashion Pictures
Soles 2-4 inches thick became the style for
 both men and women. Another trend for
 both sexes was the fitted blazer, which
 flared slightly at the hip. The buttons were
 covered and the lapels wide.
 Teenage girls and young women the crop
 top was often worn, sometimes with a
 halter neck or else tied in a knot above the
 midriff. hip-huggers were replaced by the
 high-waisted jeans and trousers with wide,
 flared legs.
Other hairstyles of the early to mid 1970s
included the wavy "gypsy" cut, the layered
shag, and the "flicked" style in which the
hair was flicked into resembling small
wings at the temples, punk singer Debbie
Harry of Blondie sparked a new trend with
her shoulder-length, dyed platinum blonde
hair worn with a long fringe (bangs).
• Punk as a style originated from London from the
  designer Vivienne Westwood and her partner
  Malcolm McLaren. Punk had at its heart a
  manifesto of creation through disorder. Punk
  fashion can be traced to the ripped jeans, torn t-
  shirts, scrappy haircuts, and worn and torn
  leather jackets sported by members of the Sex
  Pistols. bands had shown up in cities across the
  world. Some small elements that spoke of a
  person's punk roots were safety pins, black PVC
  or tartan bondage trousers, leopard-print t-
-Daytime "natural look“
-Evening “sexualized glamour”
-Cosmetic items that were typically omitted during
this era included:
Lip Liner
Artificial Eyelashes
Heavy Cakey Matte Foundations
•   Ford Torino
•   Ford Pinto
•   Chevrolet Vega
•   AMC Gremlin
•   Pontiac Firebird
•   Pontiac GTO
•   Ford Mustang
      1970’s Celebrities
• Al Pacino        • Clint Eastwood

• Pacino 2         • Eastwood 2

• Dustin Hoffman   • Sylvester Stallone

• Hoffman 2        • Stallone 2
Al Pacino
     • best known for his role as
       Michael Corleone in The
       Godfather trilogy

     • During the 1970s, Pacino
       had four Oscar
       nominations for Best
       Actor for his
       performances in Serpico,
       The Godfather Part II,
       Dog Day Afternoon, and
       ...And Justice for All.
              Pacino (cont.)
• Won an Oscar in 1993 for
  his leading role in “Scent
  of a Woman”.

• Has also won 3 Golden
            Dustin Hoffman
• Has a reputation for
  being difficult to work

• He was voted the 28th
  Greatest Movie Star of all
  time by Entertainment

• Was an L.A. high school
  classmate of Johnnie L.
  Cochran Jr.
    Dustin Hoffman (cont.)

• In 1974’s "Lenny" (1974),
  Hoffman was nominated
  for an Academy Award
  for his complex, multi-
  dimensional portrait of
  hard-driving social
  comedian Lenny Bruce.
Clint Eastwood
       • Ranked #2 in Empire (UK)
         magazine's "The Top 100
         Movie Stars of All Time" list.

       • At age 74, he became the
         oldest person to win the Best
         Director Oscar for Million
         Dollar Baby (2004).

       • His expressions like "Do you
         feel lucky, punk?" and "Go
         ahead, make my day“ from
         “The Dead Pool” movie,
         have been used as
         quotations in the daily life
         of English-speaking.
           Eastwood (cont.)
• For two consecutive
  years, Clint directed two
  out of the four actors in
  performances that won
  them Oscars: Sean Penn
  (Best Actor for Mystic
  River (2003)) and Tim
  Robbins (Best Supporting
  Actor for Mystic River
  (2003)) in 2004, and
  Hilary Swank (Best
  Actress for Million Dollar
  Baby (2004)) and Morgan
  Freeman (Best
  Supporting Actor for
  Million Dollar Baby
  (2004)) in 2005.
          Sylvester Stallone
• Sylvester Stallone's lazy
  eyes and slurred speech,
  were the result of
  paralysis in the left side
  of his face. It was caused
  by birth.

• Sylvester Stallone was
  ranked #92 in Empire
  (UK) magazine's The Top
  100 Movie Stars of All
  Time list; on October
Stallone (Cont.)
        • Sylvester Stallone wrote
          and produced all the
          Rocky movies.

        • Shortness of breath while
          filming Rocky, made
          Sylvester, a long time
          smoker of Cigars, quit

        • Sylvester Stallone earned
          $23,000 for the film
          Rocky in 1976.
          TV Shows

• Good Times
• All In The Family
• Happy Days
• Arena Rock
• Disco
• Funk
        Arena Rock
• Aerosmith
• Led Zeppelin
• The Who
• Boston
• Bee Gees
• KC and the Sunshine
• George Clinton and the P
  Funk All Stars
• Earth Wind and Fire
• Commodores
• The Ohio Players
• Pop Rocks                • Bean Bag Chairs
• Tang                     • Tiger Beat
• Glass Eating             • Farrah Fawcett(Charlie’s
• Pet Rock                   Angels)
• Waterbeds                • Play doh
• Acupuncture              • CB Radio
• Rocky Horror Picture     • Pong
  Show                     • Lego’s
• Silly String             Roller Skates
• Sea Monkeys              Smiley
• Disco                    Easy Bake Oven
• Play-Doh was a
  popular kids toy in the
  1970’s made by
  Joseph McVicker.
• It is a “dough like”
  compound made of
  mostly flour, water,
  and salt. It can be
  made into virtually
  any shape or size.
Bean Bag Chairs
        • Bean bag chairs were
          a popular furniture in
          the 1970’s, they are
          made from different
          types fabric and
          stuffed with styrofoam
          or pellets. They are
          made for comfort and
          a laidback feel
                    Silly String
• Silly String was a popular
  child's toy made in the
  1970’s and continues to
  be popular today. It is a
  flexible, brightly colored
  plastic string that is shot
  from a aerosol can. It
  quickly sets in the air to
  allow continuous use. It
  has been banned in some
  areas due to vandalism.
Pop Rocks
     • Pop Rocks were a
       popular candy in the
       1970’s. These little rock
       like carbonated candies
       would pop once you
       placed them on your
       tongue. A myth about the
       candy was that if you ate
       them and drank soda, the
       pop rocks would explode
       in your stomach and kill
       you. Obviously false.
                    CB Radio
• The CB radio is a short
  distance radio where
  people can communicate
  on a selection of 40
  channels. CB Radio had
  a widespread use in the
  1970’s. Anyone could use
  one as it required no
  license or age. It started
  the popular phrases
  “Breaker, Breaker” and
  “That’s a 10-4 good
  • Pong became a big in
    the 1970’s. It was one
    of the first video
    games ever created.
    It was also the first
    home video game. It
    is a 2D game that
    resembles Tennis,
    whoever gets the
    highest score wins.
• Lego's were a popular
  child's toy in the
  1970’s, they are
  colorful bricks that
  interlock with each
  other to make
  buildings, cars, and
  even people. They
  can be taken apart
  and used over and
  over again
              Roller Skates
As materials and technology
advanced, wheels and skates
  became slicker and faster,
  and roller-skating became
 more fun. By the mid-1970s,
 thousands of roller rinks had
   opened across the United
 States. Most rinks combined
disco with skating, so patrons
 could skate under the mirror
 ball and groove to the music
  of K. C. and The Sunshine
Band while they strutted their
In the 1970s, disco arrived armed
 with keyboards, drum machines,
sugary lyrics, and extended dance
    breaks. Artists such as the
   BeeGees, ABBA, and Donna
 Summer made their way into the
hearts of people in America. Bell-
bottom pants, feathered hair, and
   big sunglasses were all disco
  accessories. Most people knew
 the lyrics to "Stayin' Alive“. Disco
  music, disco dancing, and disco
  culture usually get a bad rap for
 being frivolous and over the top,
 but today's pop, techno, and club
music all have their roots in disco.
                            Pet Rock
 California entrepreneur Gary Dahl was joking one night in
 1975 about the perfect pet. It wouldn't eat, make noise, or
  need to be potty trained and that a rock would fit the bill.
Everyone laughed, but within two weeks, he had written The
Pet Rock Training Manual and marketed the idea at a trade
  show. A story in Newsweek and an appearance on The
 Tonight Show followed, and, within a few months, a million
pet rocks had sold for $3.95 a piece. Dahl made a dollar for
     each rock sold, making him an instant millionaire.
Smiley        The graphic was
         popularized in the early
          1970s by Bernard and
             Murray Spain, who
             seized upon it in a
         campaign to sell novelty
               items. The two
           produced buttons as
          well as coffee mugs, t-
          shirts, bumper stickers
           and many other items
           emblazoned with the
          symbol and the phrase
            "Have a happy day"
Sea-Monkeys are a true
miracle of nature. They
    exist in suspended
  animation inside their
                             Sea Monkeys
    tiny eggs for many
  years. The instant-life
   crystals, in which the
    eggs are enclosed,
  preserve their viability
 and help to extend still
further their un-hatched
life span! Sea-Monkeys
are real Time-Travelers
asleep in biological time
     capsules for their
strange journey into the
                    This iconic toy was
Easy Bake         introduced by Kenner
             Products, a Cincinnati, Ohio
  Oven       based toy company in 1963 .
                Often cited as a favorite
             childhood toy by women and
               men alike, Easy-Bake has
                    even served as the
             inspiration for the careers of
                 celebrity chefs such as
                 Bobby Flay . The early
               models were designed to
               look like miniature ovens.
             Later models were designed
            to look like microwave ovens.
• Floppy Disk         • Rubik’s Cube

• Pong                • VisiCalc

• Ethernet            • Sony walkman

• Post-it note
•   1970      •   1975
•   1971      •   1976
•   1972      •   1977
•   1973      •   1978
•   1974      •   1979
• Kent State Massacre
• NFL and AFL merge leagues
• Nation celebrates Earth Day
• Nixon asks for 18 years old to be
  able to vote
• Janis Joplin and Jimi Hendrix die
• Cigarette Advertising is banned on TV
• Supreme Court upholds busing for
• 26th Amendment is passed
• Military look is in as well as hot pants
• Watergate scandal starts
• I’m Ok your Ok
• MASH and Sanford and Son start
• Bobby Fisher beats Boris Spassky
  in chess
• Munich Olympic tragedy
• OPEC imposes oil embargo
• Oregon first state to decriminalize
• Pet Rock
• Roe v. Wade
• Backgammon, CB radios, and
  Martial Arts
• Billy Jean King beats Bobby
• Mr. Bedwell is born: A national holiday in
  France is held, not in the US, though.
• Evil Knievel
• Girls are allowed in little league
• 55 mile an hour speed limit is inacted
• String Bikini is in fashion
• Nixon Resigns “I am not a crook.”
•   VCR Betamax is introduced
•   Disposable Razors
•   Leisure Suit is big
•   Spiderman and skateboards are big
•   America ends its role in Vietnam
•   Inflation is at 14%(5-6% on average)
•   Thrilla in Manilla- Ali beats Frazier
•   Women are allowed into NASA
•   California first to legalize a living will.
•   Amy Carter attends a black public school
•   Capital punishment is constitutional
•   Farrah Fawcet posters are a big hit
•   Apple computers starts
• Son of Sam killer is arrested
• Love Boat premiers
• Spanking is ruled Constitutional by
  teachers, still no word on Capital
  punishment, but there is hope.
• Payton sets a record with 275 yds.
• Roots attracts a wide audience
            The Ford Torino
• Produced by the ford company
  between 1968 and 1976.
• The Torino was built from the start
  with plenty of power and comfort with
  standard equipment v-8 engines from
  the small block 302 to the big block
  390 and 428 Cobra Jet introduced in
• Starsky and Hutch drove a ford
  Torino in the hit TV series.
              The Ford Pinto
• The Ford Pinto was a subcompact car beginning
  on September 11, 1970, and continued
• On February 20, 1971, the much-anticipated
  Pinto made its public debut at the Chicago Auto
   • Five days later, it went on sale, and, like the
  sedan, it was met with strong customer demand.
        The Chevrolet Vega
• A subcompact, four
  passenger automobile
  that was introduced
  on September 10,
  1970, the day before
  the Ford Pinto.
          The AMC Gremlin

• Produced between 1970 and 1978, the AMC
  gremlin was the first domestic-built American
  subcompact car.
• During its era, the gremlins performance was
  considered to be above most subcompact cars.
• It could reach 0 to 60 miles in 12.6 seconds.
        The Pontiac Firebird
• Started in 1967, the firebird was built by
  the Pontiac division of general motors in
• The Firebird was introduced the same
  year as the Chevy Camaro.
          The Pontiac GTO
• Manufactured by Pontiac, the GTO was
  built in 1964 and is considered to be the
  first true muscle car.
         The Ford Mustang
• Manufactured by the Ford company in
• Began production on March 9, 1964 and
  the car was introduced to the public on 17
  April, 1964 at the New York World's Fair.
• First test tube baby is born in England
• Limits on indoor smoking passed in
  Iowa and New Jersey
• Garfield is born
• First black Mormon priest is ordained
• Animal House debuts
• Jim Jones disciples commit suicide:
  Oh Yeah!
•   Chrysler is bailed out
•   Three Mile Island Accident
•   Prime Rate 15.75%
•   Dukes of Hazzard premieres
•   California starts gas rationing on
    alternate days
             Men’s Fashion
•   Platform Shoes
•   Disco Look
•   Punk
•   Hippie Look
•   Hairstyles
•   Teens
•   Stores
                Men’s Fashion
                      Platform Shoes

• appeared in 1971
• soles 2-4 inches thick
• provide added height but,
  they seem to have been
  worn primarily for the sake
  of attracting attention
• Celebrities wearers were
  David Bowie and Elton
             Men’s Fashion
                    Disco Look

• This style was made
  famous in the 1977
  film Saturday Night
  Fever which starred
  John Travolta
• Included: three-piece
  suits, platform shoes,
  and even roller skates
            Men’s Fashion

• Originated from
  London from the
  designer Vivienne
  Westwood and her
  partner Malcolm
• Safety pins became
  nose and ear jewelry
• The Sex Pistols made
  this look famous
             Men’s Fashion
                  Hippie Look

•   Bell bottoms
•   Head bands
•   Sandals
•   Tie-dye
•   Native American
              Men’s Fashion

• Long side burns were
  definitely in with full
  eyebrows and long
• The afro was also still
  popular in the 70’s
            Men’s Fashion

• carry a pack of
  cigarettes under the
  sleeve was seen as
  a fashion trend for
  teen boys
• baseball jerseys or
  "baseball sleeves"
           Men’s Fashion
         Companies starting in the 70’s

• American Eagle
  Outfitters- 1977
• Banana Republic-
• Nike- 1972
• Footlocker-1974
            Good Times
• Good Times was a show that came out
  in 1974.
• The show talked about subjects from
  an African American point of view.
• The topics they were talking about were
  generally not talked about on T.V.
• The topics ranged from gun violence to
• The phrase that became popular from
  the show was Dynomite.
         All In The Family
• The Most controversial and most
  watched show of the 1970’s.
• Show was very controversial due to its
  use of ethnic slurs.
• Show was about the father Archie and
  his complaints about his job, and his
  problems with other people.
• The writers/ creators of the show were
  putting controversial things into the
  show to tell people about bigotry.
             Happy Days
• Happy Days came out in 1974.
• Show followed the lives of the
  Cunningham family during the 1950’s.
• The show was not popular at first but
  gained momentum during it’s second
• The show became popular the more that
  Fonzie appeared in larger scenes.
• Fonzie was the cool character of the show.
         • Inventor: Alan
           Shugart (IBM)
         • Originally called
           “Floppy Disk” and
           nicknamed Floppy.
         • Provided easy
           physical means of
           transporting data from
           computer to computer
               PONG (1972)
• Inventor: Atari
• first generation video
  game released
  originally as a coin-
  operated arcade
• based on the sport of
  table tennis (or "ping
  pong" )
         ETHERNET (1973)
• Inventor: Robert Metcalfe
• system for connecting computers within a
  building using hardware running from
  machine to machine.
• It differs from the Internet, which connects
  remotely located computers by telephone
  line, software protocol and some
      POST-IT NOTE (1974)
• Inventor: Art Fry
• while listening to a sermon in church, he
  came up with the idea of using the
  adhesive to anchor his bookmarks.
• Did not become worldwide until 1980.
          • Inventor: Ernő Rubik
          • Originally called the
            “Magic Cube” .
          • For the puzzle to be
            solved, each face
            must be a solid color.
        • Inventor: Dan Bricklin
          and Bob Frankston
        • VisiCalc was the first
          spreadsheet program.
    SONY WALKMAN (1979)
• Inventor: Kozo
  Ohsone, general
  manager of the Sony
  Tape Recorder
  Business Division
• Portable cassette
SIMON (1978)
      • Inventor: Ralph H. Baer
        and Howard J. Morrison
        (Milton Bradley)
      • The unit lights these
        buttons in a
        sequence, playing a
        tone for each button;
        the player must press
        the buttons in the
        same sequence.

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