It's 2011, the Patient Protection and Affordable Care Act has passed, and this "new" entity -- the Accountable Care Organization -- has the acronym you need to know as the 21st century cure for the ailing healthcare system. The industry is challenged in many ways, including the difficulty of knowing who their customers are and how much influence any particular constituency actually exerts. People might be ahead of the game, though, if they remember how HMOs shaped care at their inception but add the impact of electronic medical records, greater reliance on evidence-based medicine, a growing primary care physician shortage, yet older patients and more expensive medical technology than ever.
MARKETING RESEARCH Vantage Point
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