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Keep Your Logo Simple

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									Have you ever seen a logo that looked like a jumbled mess of drawings? Where there
are so many elements competing for your attention that you don't know where to look
or what it all means? Or where there are so many layered elements that they're all
confused together?

The job of your logo is to communicate what your business is all about in an instant.
But if you try to say too much in that instant, it's more likely that your clients and
prospects will either not get the message at all or that they'll get the wrong message 梐
nd wind up pulling the wrong information out of an overcomplicated logo.

The way to avoid confusing your clients with your logo is simple: to just keep it
simple. Just like the KISS principle.

Wikipedia says: "The KISS principle (acronym for "Keep It Simple, Stupid") states
that design simplicity should be a key goal and unnecessary complexity avoided. It
serves as a useful principle in a wide array of disciplines, such as software
development, animation, journalism, photography, engineering, and strategic
planning."

And, let me add here 梚 t applies in brand design as well.

So, how do you keep your logo simple?

There are a few easy steps to creating a clear, simple logo that communicates your
message to your audience instead of confusing it.

1. Keep the brand story that you're telling with your logo simple and don't try to say
too much.

Your logo should tell the story of your business's brand. Your business's story is made
up of four parts:

Your business's personality The type of services or products you offer (either by
talking about what you do, or better yet, showing your customers the need you can fill
or the problem you can solve) What makes you different from your competition Who
you can best help When you sit down to create your business's story, you'll probably
find that you have a lot to say about these four story parts. And the details will
probably be complex and involved.

So, the next step in creating a logo is to take your story and scale it back to one, or
possibly two, main ideas that you want the viewer 梱 our potential client 梩 o see in
your logo.

This simplified story is the key to making sure that your logo will be able to be
designed in a simple way. If you're trying to tell a complicated story, then your logo
design will probably need to be complicated to communicate everything. But if your
story is simple, then your logo can be simple as well.

2. Keep the design of your logo simple 梔 on't include too many details in the icon.

A logo that contains a lot of visual elements may turn out to be too complicated to
allow viewers to assimilate all of the information at once. Keep the number of shapes,
lines and other design elements at a minimum to make the logo as clear and clean as
possible.

Limiting the number of elements and keeping them all at the same relative level of
detail to each another makes it likely that you'll end up with a logo that's also scalable.
If you include too many design details, it's more likely that when you scale the logo
down, some design elements will be too small to see or distinguish from one another
or even to print well. Simplifying the design of your logo can help to ensure that it
will be scalable.

3. Keep the icon and the name of your company separate.

If you layer your company's name on top of the icon in your logo, then your
company's name can be harder to read. And if you have text on top of the icon, it will
be harder to see the icon, much less grasp what it means. Separating these two
elements from one another will make them both easier to read and understand.

Just following these three simple recommendations can help you to create a logo that
keeps it simple 梐 nd helps you to communicate with your clients instead of confusing
them.

								
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