Interesting Uses for RSS Feeds by aihaozhe2


									The core use for RSS is generally considered news headlines and blog syndication,
but innovative businesses are learning to use RSS in different ways. Consider RSS as
a communication channel that can provide current, targeted information as it appears
within a very targeted audience.

Monitoring Newsgroups/Usenet

Google Groups is a free online community and discussion group service that offers
the Web's most comprehensive archive of Usenet postings. Google Groups can be
monitored using RSS feeds. In order to monitor a specific newsgroup simply add
"/feed/msgs.xml" to the end of the Google Group URL. Add the new URL to a
newsgroup reader and receive updates each time a new post is added to the

Example                                                                           Feed:


Build a calendar for public or private use and receive calendar updates via an RSS
feed. Calendars can be created for personal reminders to pay bills or attend social
functions. Calendars can also be used for specific groups like schools, sporting events,
or industry events. The calendar can be syndicated and shared using RSS feeds.

CalendarHub -
Example Feed -


Enter a zip code and obtain the weather information in a specific region. Click the
orange RSS icon and add the feed to your reader. Each morning you will receive local
and regional weather reports as they are made available. RSS feeds can be customized
to include current local conditions, local Doppler radar, pollen trends, regional video
forecasts with expert commentary, and extended forecast details. - or RSS Weather -

Classifieds (Homes/Jobs)
Curious about the availability of specific employment opportunities in a specific
industry? Receive notification when positions are made available. RSS feeds can be
created for regions, salary ranges, or positions.

RSSJobs     -      or    Craigslist   Example      Feed     -

Ego Searches

Ego searches are free and simple searches designed to monitor blogs and news portals
for mentions of your company, product, competitors, or other specific keywords.
Conducting ego searches, not only allows you to stay informed, but also allows you to
maintain a strategic advantage over competing companies. A number of new Internet
services are freely available that make these 'ego searches' painless and easy.

Many of the services allow you to create a keyword based feed. Each time new
information containing the keyword appears in the searched resources, the RSS feed

More on Ego Searches:


Receive notification via RSS feeds when packages are delivered. Custom RSS feeds
can be created to monitor delivery progress. Track the status of packages shipped via
US Postal Service, USP, DHL or Federal Express.

Simple Tracking -

Site Checks

Initially used by search engines to indicate new websites with top ranking for specific
keywords. Many webmasters provide RSS feeds to let visitors know when web
content changes occur.
Coupons or Specials

Everyone loves a bargain, RSS feeds that promote time sensitive discounts or offers
are becoming increasingly popular. Restaurants convey lunch specials while travel
companies convey last minute deals to prospective travelers using RSS Feeds.

Sample                      Restaurants                     Feed                 - or Sample
Travel Feed -

Auction Monitoring

Items on eBay are time sensitive, few individuals have time to make daily auction
checks of new auctions for specific products. Create an RSS feed using keywords to
monitor products as they become available for auction.

Bidding Tools -
Example Feeds -

RSS is still very young. Both publishers and consumers are actively seeking ways to
exploit this communication medium. Additional uses of RSS feeds are popping up
daily. Consider how your business might use this new communication medium to
increase sales, increase productivity, and reach new customers.

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