There is a surefire method for getting rich off your online business, and that is to drive loads of targeted traffic to your site. Now, there are a number of possible ways to do this, but Internet entrepreneurs mostly focus on these three concepts: sources of targeted traffic, the conversion rate of visitors to customers, and quality content. Targeted traffic plays a huge factor in the success of every online business. But perhaps you're still unaware what targeted traffic exactly is, and how it influences the failure or success of a website. Allow me to explain it to you, then. Having untargeted traffic in your site is quite similar to having window shoppers come into a shop. They are there only to browse the shelves, but they don't have any intention of buying anything at all. Yes, getting a lot of visitors to your site is great, but when you're running an online business, it's more important that your site gets visitors who are actually looking to buy, not just surfing your site aimlessly. Targeted traffic means increased chances of making a sale and making a profit, which is the whole point of your online business, anyway. One of the ways to pull in targeted traffic is to improve your search engine rankings. The higher your website ranks, the more chances of pulling in targeted traffic. Let me give you an example. Let's say you're selling party supplies on your website. Now, somebody who's looking for balloons for their son's birthday party logs on to the Internet and types in that exact keyword in Google. If your site has a high ranking for that keyword, it will be among the first sites that will be displayed on the search results page. That person looking for balloons will be more likely to see your site, to visit it, and to buy the items he or she is looking for. One of the various ways to get targeted traffic to your site involves generating a lot of quality content. If you have quality content on your site, and that content is rich with relevant keywords, then you will be able to enjoy higher search engine rankings. Actually, this is perhaps one of, if not the most important part of creating a good website. If Internet users can't get the information they want from your site, or if they have a difficult time looking for the information they need, they will leave and never come back. Quality content really helps to establish a website and makes it stand out from the rest of the crowd. You can also try joining traffic exchange programs. This is where you visit other sites and earn credits. You can then use the credits you to promote your own website on the program. And how about link trading? Internet marketers do a lot of reciprocal linking with other webmasters to promote both their sites. You see, all of these methods go together. If your site has quality content, you will get more targeted traffic. And if you get more targeted traffic, your conversion rate will also rise. Each of these three factors won't exist without the others. No matter which technique you use, please keep in mind that attracting targeted traffic using these methods won't happen instantly. It needs work and a lot of patience and determination from you. Focus on your goal and make sure to provide quality content and excellent service to your visitors, and sooner or later you will start to see the fruits of your labors.