If You Can Make Love_ You Already Know Enough About Human Emotion_ Romance _ Sex To Be Great At Sale

							If you want to sell more or if you are looking for innovative approaches to sales
training, we believe you already know enough. You see, selling is like romance and
you already know how to fall in love and how to succeed on dates. This sales training
approach uses what you already know about human emotions, passion, love and sex
and applies what you already know to helping your customers get what they want.
Think about it. Most, sales training DVDs and sales training seminars use sports terms
and analogies like team plays, moving down the field and touchdowns. Other sales
training and sales training e-books use military and conflict terms like closing the sale
or overcoming objections. The problem with these outdated modes of sales training is
that people today buy the same way they fall in love - with their heart. We all do it.
We all do it the same way. You will sell more and enjoy it more if you harness the
power of human emotion and love to make sales. Here are a few examples of the style
and philosophy that will increase your sales:

Getting To Know Your Customer - Most relationships begin with a date that includes
dinner. That's because most of us need to talk before we proceed to love making. Over
a casual dinner, you ask questions, find out likes and dislikes, get to know what makes
them tick. This is the first step. Take your time getting to know your customer in a
relaxed way that they appreciate. Just as on dates, people love to talk about
themselves, in sales by listening, encouraging more talk and showing a sincere
interest in your customers and their needs, they begin to warm up to you and to think
you are not like the rest of the people they have been with in the past. Take your time
and use extenders to encourage more communication. Watch for body language and
eye contact can help customers open up and how asking "why" will reveal emotions
other questions just cannot reveal. They will feel you are "like them" and "genuinely
interested". You will feel good that you are actually helping clients and not just doing
a quick dance to get your way. Both parties win and that is the basis of passion and
romance.

Revealing Your Product Or Service Wrapped In Emotions - Most sales training talks
about "presenting your product". Wow! Imagine if you just unzipped and "presented
your product" on a date. I am thinking that approach is a bit abrupt and it doesn't work
well in sales either. This is where people trained with traditional sales training begin
to loose the customer. The reason is the same as the reason on dates. If a romantic
encounter develops into one person talking about themselves too much, the other
party wants to get away. The same is true in sales. Continue to ask questions and show
interest in the customer as you blend in benefits about your company and product or
service. This blend of more interest, tie ins to your benefits and asking if they agree is
a winning conversation that keeps them warming to you. By this stage, customers of
sales people using traditional sales training methods are checking their watch and
wishing their cell phone would rind so they can end the torment of the conversation.

Asking For Commitment In Stages - One of the most delicate parts of romantic
situation is the ability to know just when to ask for small commitments so that there
are no awkward moments when you have gone too far or no feeling on the part of
your love interest that you are not going fast enough. In romantic situations, this is
done through taking very small steps and watching the reaction of your loved one. It
could involve (for women) tossing your hair as you laugh, it could be (for a man)
taking her hand. As in romance, in sales situations there are many unspoken small
commitments you use in to gently move your customer to the next level of attachment.
Be sure to use all their senses no matter what you sell and how to show proof for your
claims. After all, in romance as in sales, talk is cheap and offering proof of what you
say will allow your customers to give you trust mere talking can never achieve.

Taking It To The Next Level - As you continue to warm your customer to yourself and
your product or service through sincere interest, questions and good conversation,
there comes a time when we need to ask for a commitment. We need to "move to the
next level." Your customer wants to be treated delicately at this stage but how if they
trust you and they feel you have their best interests at heart, they actually want you to
gently lead them to the next step. They want to have what you are offering. Is this soft
sell? Maybe. But it is very effective just as gentle lovers are the most effective, so
gentle sellers get what will help both parties more often than pushers. Best of all, in
sales unlike most romantic situations, your customer will recommend you to friends
and relatives because they appreciate the respect and care you have shown.

There you have a brief summary of our approach to sales. We know that if you try it
you will sell more and enjoy doing it too.