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How to Use Twitter for Business Marketing

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					If you are active on Twitter and want to promote your business, it's important to know
how to use Twitter for business marketing to consumers. Twitter isn't an open
invitation to spew sales messages at consumers; rather it's an opportunity to create
relationships with consumers.

Your Twitter profile needs to be human

It's no good to use Twitter for business marketing to consumers if you are hiding
behind the "corporate veil." In other words, your Twitter username can be in your
business name, but even if you are representing a large corporation, your actual name
should also be on the profile along with your photo. People relate to people, not
business logos.

A real flesh-and-blood person tweeting for a company is able to establish relationships
with consumers in ways that an anonymous corporate/company Twitter user cannot.
Add bits and pieces of your personal interests to help create relationships.

You need to provide information before you provide sales pitches

If, for example, you are a footwear company using Twitter to attract new customers,
it's not enough to constantly tweet about new shoe styles your company is offering.
You need to also provide useful information.

You might tweet links to research reports on the effects of going barefoot most of the
time. Or you might tweet a link to a blog discussing cultural differences in what is
acceptable footwear for "business" dress.

If you want people to trust your company enough to buy its footwear, you need to
demonstrate you are trustworthy by helping consumers to know more about your field
of footwear. You want to be known as a source of good information besides good
footwear.

You can offer special deals to your Twitter followers

Although the majority of your tweets should NOT be sales pitches, it's certainly
acceptable to offer special deals for your Twitter followers as part of your Twitter
marketing campaign. You can do this by providing a promotional code to be used on
your site. And Twitter's 140 characters makes Twitter ideal for getting your offer
across in brief messages.

Also consider doing a fundraising campaign on Twitter - your company name is thus
linked with a good cause. For example, anyone using the promo code will have 10%
of his/her purchase go to a specific nonprofit organization.
Encourage questions from your Twitter followers

Use Twitter for business marketing by getting immediate feedback on issues of
importance to your company. For example, if you introduce a new style in limited
quantities, solicit opinions. Yes, some of the opinions may be negative. But it is better
to know these opinions now while your footwear is in limited production than to find
out this information after you've produced millions of pairs of this new style.

And make sure you monitor all mentions of your company on Twitter. You want to
jump on positive comments - and thank people for those comments - as well as jump
on negative comments. It's much easier to put out a small fire than a large blaze.

In conclusion, how you use Twitter for business marketing to consumers is limited
only by your imagination. If you share information first and then gently pitch your
products, you should be able to reap the benefit of new customers who are loyal to
your products thanks to having a strong connection with a real person from the
company.

				
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posted:1/23/2011
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