How to promote your business or website

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					There are hundreds of ways that you can promote your online business or website,
some more effective than others. These five proven methods will help you to generate
traffic to your site and also to generate income into your wallet.

1. One thing that appeals to everyone is "free." If it is free people will take it. Think of
the samples of cheese given away at grocery stores. Do you really want a small piece
of cheese? Of course not! But you take it simply because it is free and someone is
nice enough to offer it to you. The same principle applies with information or services
offered from your website. You can send out free newsletters or offer a free trail
period. One popular thing that is being given away now are free credit reports or free
PC scans. These freebies are what we in the marketing field like to call teasers. After
running the free credit report or PC scan we alert the customer if there is something
found on their credit record or PC and then offer to show them what it is or repair the
problem for a price. This can be an effective way to get information to your potential
customers, create sales or to generate traffic to your site.

2. Your website contains information about a service or product that you are very
knowledgeable about. You can use this knowledge to generate traffic to your site by
writing articles in your area of expertise and having them published in an ezine or an
article information site. The most effective way to use these articles is to write them
for free and ask in return that the publisher allow you to include a byline. A byline is a
very short summary of the author, their credentials and their website. Your byline is a
way that readers will come to know you as an expert on the topic and will in turn
come to trust your site as a source of credible information.

3. Some search engines will allow a website to purchase their ranking. This is an
excellent Internet marketing technique in that it is effective and inexpensive. In the
pay-per-click programs, website are only billed for those who actually visit the page,
unlike banner ads which may be seen by millions but only used by a few. When using
the pay-per-click program you are asked to choose keywords and when those are
entered your site will appear and if the surfer chooses to view your site, you are billed
for that click. Many pay-per-click programs will offer other benefits as well, such as
updated lists of commonly used keywords.

4. You should remember that others are in the same boat as you. You can choose to
network with those who have similar marketing ideas. When networking you will be
able to share links and refer customers to each other. You should always be very
cautious when choosing a networking partner as everything that you recommend is a
reflection of yourself or your product and therefore, you should be certain that your
networking partner is a reputable source of information.

5. Simply because your website is online, doesn't mean that all your advertising
should be. Advertise in newspapers, TV, the radio or you can even send out a press
release to get your information to thousands of people all over the country. Graeme

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