Page rank is one of those Internet marketing terms that Google has made famous. Let's take a look at what Google Page Rank is and how you can increase it. First of all Page Rank is a value that Google assigns to a web page based on the importance of the page. It is determined by the number of incoming links to that web page and few other factors including the page rank of the page giving the link to you. There has been discussion recently asked to the importance of page rank. However one thing to consider is this, if Google thinks page rank is important than page rank is important. Remember Google gets over 65% of all the search traffic on the Internet every day. The bottom line is the higher your page rank the more chance you have to be ranked above similar pages with a lower PR than yours. So how can you increase your page rank? 1. First of all you can increase the number of links you have pointing back to your website. This fact alone can increase your link popularity and ultimately increase your page rank. Combined with that is the fact that the more back links you have pointing back your website for more potential traffic you will get from it. 2. Not only do you want to increase the number of links you have pointing back your website, but you want to get your website URL on high quality pages. This means getting your link on pages that are ranked as high or higher than yours. When you do this some of their page rank can be transferred to you which ultimately helps increase the page rank of your site. There are lots of ways to increase your page rank, but the most common methods are posting in discussion forums that have a high page rank, article marketing, submitting your site to directories, commenting on blogs and distributing press releases. As well as getting links to your home page you should also use deep linking. Deep linking means linking to internal pages on your website as opposed to always linking to your homepage. There are other ways you can increase your page rank, but any time you are working on getting backlinks you have the potential to increase your page rank! It is also worth bearing in mind that the Google Page Rank displayed on the Google Tool bar is always out of date. Although Google is always internally updating the page rank of web pages, the toolbar page rank is only updated every few months. Be aware that just because a page has a PR0, it doesn't necessarily mean that you don't want to spend time getting your link on that page. The page rank could increase on the next toolbar update. Finally, remember that page rank on its own does not necessarily equate to traffic. You also want to ensure that you have chosen good keyword phrases and have optimized your website.