; How to Hire Ghost Writers and Succeed in Keyword Ranking
Documents
Resources
Learning Center
Upload
Plans & pricing Sign in
Sign Out
Your Federal Quarterly Tax Payments are due April 15th Get Help Now >>

How to Hire Ghost Writers and Succeed in Keyword Ranking

VIEWS: 4 PAGES: 3

  • pg 1
									Recently there has been a major change taking place not only in Google but in all the
search engines. The search engines have 2 goals for their users. To filter out junk web
sites from natural search results, and to make money on paid advertisements which
are also know as sponsored links. This competition gives the search engines the power
to choose how they accept sites and which they want to exclude. Though this process
is not bullet proof, you will see more sites disappearing from the top 10 of the major
search engines and more relevant sites appear relating to your keyword search.

Is your site appearing in these results naturally? Are you finding that no matter what
you do, there is no progress for your site, though you spend hours daily trying to make
this happen?

Many websites could easily climb the keyword ranks if they just apply some standard
content to their site. After much effort and time, many site owners realize they need
help in this area. These site owners have hired Ghost Writers to accomplish these
tasks with some to no real success.

The frustration levels now are growing all around as people realize their need for help
and yet still can't find Ghost Writers who know any better then they do. The problem
is too many people are not understanding of what the real needs are, and are hiring
people without this knowledge and are once again wasting time.

Service companies offering Ghost Writers know your desires to move up in keyword
ranks, but this doesn't mean they are experts in SEO. The real needs here are some
simple guidelines to follow when hiring a Ghost Writers.

Know Your Site Needs More Then Ghost Writers:-

The most important thing you need to understand is what your site needs more then
any Ghost Writer can. If you direct these writers with a well thought out plan you will
see more success with your keyword ranking. Know Your Word Count Your first plan
is to know how many words each page of your site needs. To get the Search Engines
Attention you want to have at least 300 words and not more then 500 words per page.
The only time you really can use more then 500 words on a single web page is if you
are offering news or press.

Make Your Point Stand Out:-

Each page of content by the Ghost Writers should have specific points readers can
focus on. There are a few ways to do this:

Use a numbered point system. Have a section of your content break down 3 or 5
important things in the format of Numeric points. Bullet point your 3 or 5 things that
make that page of content clear for your readers. Use Sub Headings to break down
your thoughts as this helps people get to the most important parts to them. Which ever
way you choose, you are structuring your content in such a way that readers can skim
through your information and find what they need.

Proper Keyword or Key Phrase Placement You do not want your pages filled with
keyword or phrases randomly just to get them in your site. This only delays your
keyword rankings. Instruct the Ghost Writers to dedicate each page to a specific
keyword.

Now, to make this point clear not confusing, what I am saying here is you will have
your basic pages of content like your home page, contact page, about us page, service
page, etc. Those pages you can put in different keyword phrases in the content itself
and in the meta tag areas like Meta descriptions, keywords & title of page, but only
put these in if they make sense to the reader as these pages are meant to drive sales
and call people to action!

Create a section on your website either via an FAQ, Information page, Blog, News or
something that will allow you to have titles and descriptions that link to their own
independent pages where now you can have clear content focusing on 1 keyword or
phrase that make sense to the readers and tells the search engines what keyword to
place you for in their rankings.

Make sure that you link the keyword at least 1 time back to your main home page, as
this really helps push the search results to get people to the starting page of your site.

Only focus on 10 keywords for natural results when you first start this process. If you
try for too many keywords then again you will slow down this process.

A Bit More Details on Meta Data Make sure that your Ghost Writer includes:

Meta Title:

This should be the primary keyword for that page along with 1 more keyword and
then the name of your company. For example this article title tag could be "Ghost
Writers, Keyword Ranking: The Content Writers".

Meta Description:

Your description should be compelling and to the point about what the particular page
is about. A good description for this article could be "Ghost Writers, everything you
need to know before you hire one. Read our step by step guide and watch your
keyword rankings improve in no time at all"

Meta Keywords: Research your primary and secondary keywords first so that when
you hand over the details to your Ghost Writer they will know already which ones you
want. Though you already know yourself you want this included on the page of
content written for easy copying and pasting. The keywords for this article could be
"ghost writers, ghost writer, keyword ranking"

Final Preparation and Research To Find The Best Ghost Writers: Now that you have
an idea on what you should plan for in advance this will make your Ghost Writers
very happy as you are providing them with great details on what you want for main
site content and for keyword site content. They know now what you are expecting in
return and should speed up the process to return to you the content needed.

I want to note here that you are not presenting these writers with content for your site,
only a specific outline of page names, keywords and expectation. You only need now
to do a bit of research to find the best writer for your business.

When searching for a Ghost Writer you are now simplifying your search for someone
who can follow your instructions rather then hope they know what they are doing for
improving your keyword rankings. Here is a guide to help you find the best provider
for you:

You want to find writers who are easily accessible via Phone or Email Hire only a
company that gives you a clear pricing plan so you know what to expect when all the
content is complete. Typically you can have them break down a per word cost to make
things really simple. Have them write up 1 or 2 pages before you give the complete
set of pages. This way you can see how quickly they return the content, if they
followed your instructions and how well written the content is.

Leave a little room for content that is almost what you needed but not exactly on
target. Remember, you are more of an expert then they are in your industry. This is
very important because many times it is just a minor change in wording or adding a
simple sentence to complete your page that you requested. If this is the case then
make the fix and pay them for their work.

For terms of payment I suggest you work this out with them in advance but never pay
100% up front. A rule of thumb in business is let them collect 25% to 50% up front.
This of course depends on your experience with them in regards to time and quality. If
you see they are pretty close but need to send requests back to have fixes then try for
the 25%, if they are pretty much right on target then pay the higher amount up front,
and then pay them the full amount once the content is complete.

For your sites success and the success of the Ghost Writers you hire, I truly hope this
information serves you well.

								
To top