Sample Advertiser Multimedia ROI Summary: Jan 2008 - Dec 2008
Thank you for advertising with TRIPinfo.com! Our audience is the group leaders, meeting planners, tour operators, travel agents & long-stay consumers youʼre looking for. Our traffic is filtered to remove all search engine spider activity, framed pages, page requests not fully transmitted & internal traffic.
TOTAL ADVERTISING INVESTMENT
Resource Atlas & Handbook Ad - Cost per Copy (100,211 distributed) Internet Display Ad - Cost per Page View (223,098 ad impressions) Maps in Distribution with Your Ad - Cost per Copy (275,000 maps) Internet Travel Monitor eNewsletter Features - Cost per Copy (315,000 newsletters) 2x 1/4-Page & 1x 1/2-Page Print Ads + Square Button on State Page + STS & State Maps $0.05 $0.03 $0.04 $0.00 $21,783
EDITORIAL COVERAGE + BRANDING DELIVERED
Featured Links from TRIPinfo.com to Your Website Features in Internet Travel Monitor Weekly eNewsletter (9 newsletters @ 35,000 ea) Resource Atlas & Handbooks in Circulation with Your Ad Internet Display Ad Page Views (ad impressions) Maps in Distribution with Your Ad Total Branding Impressions Delivered 29 315,000 100,211 223,098 275,000 913,338
PAGE VIEW: The act of a user directing a web browser to retrieve a web page and the full transmittal of that page to the user.
QUARTERLY ASSESSMENT
January thru December 2008, TRIPinfo.com continued 12 years of growth - even as the world experienced an economic downturn decreasing travel in general and the number of websites expanded to 215,000,000. • TRIPinfo.com total traffic increased 7.96% over the same period last year. • Visitors grew by 5.5% and Average Visits Per increased 2.4% over the same period last year. • Clickthrough % grew by one-fifth to 12.1%. This high clickthrough illustrates the strong contextual atmosphere TRIPinfo.com advertisers enjoy as travel planners use us to plan group and personal travel. • Direct (bookmarked) Traffic held at ~42%, likely due to our 30,000 travel professionals core audience. Search Engine & Referral Traffic grew to ~37% due to high organic (non-paid) search results. TRIPinfo.com Typed Traffic held at ~21%, likely due to our 3,000,000+ road map series in distribution. • TRIPinfo.com held its rates during 2008, thereby delivering advertisers greater Return-On-Investment due to increased traffic and higher visibility among travel professionals and consumers. • 3-month Alexa Traffic Rank of 103,701 and Page Views per User of 17.6 show continued improvement as of 12/29/08.
Elements of this report generated by Advanced Web Statistics 6.6 (build 1.887) and Alexa Internet, Inc.
awstats.sourceforge.net
www.TRIPinfo.com
www.alexa.com