How to Conduct Keyword Research by aihaozhe2


									Keyword research is a very important tool. It allows you to find and research actual
search terms people enter into the search engines when conducting a search for
information, products or services. This is very useful for optimising websites, because
if you know what people are searching for, then you can tailor your site and its
content so that the search engines index your specific keywords. This will greatly help
you in driving traffic toward your website. Don't worry, there are several easy to use
tools out there to help you conduct this type of research.

As a Virtual Assistant, you'll want to optimize your own sites, and it's also more than
likely that several of your clients will ask you to carry out research for them too. If
you find that you're undertaking regular keyword research, then you may want to
invest in a program that will do some of the legwork for you. However, you should
always know how to do it manually, as these programmes aren't infallible, and it's
always good practice to check the results you're getting periodically.

Here's a quick run through of how to conduct a keyword search using Google:

1. Go to the Google AdWords Keyword Tool. You don't need to be signed up for
AdWords to do this. It's an external search that you can carry out for free.

2. Enter the Keywords that you want to search for - in this case I am using "Virtual
Assistant", then type in the captcha character text (if necessary) and press the Get
Keyword Ideas button.

3. You will be given a list of suggested keywords and related keywords from the
starting keyword that you entered.

4. As you can see, the tool has returned a list which I have sorted by local search
volume for April. This tells us that there is very high competition for the word Virtual
Assistant, and it also tells us that there were 135,000 searches against this term in
April. We're looking for a word that we can use to get ranked high up in the search
engines so we can get more traffic to our site. So if we look at this list, a realistic
target is to find a word with at least 100 searches a day. The competition for Virtual
Assistant Services is still fairly high, but if we now go over to Google, we can take a
look at our potential competition.

5. So, let's do a search on "Virtual Assistant Services", and make sure you use the
quotations marks or you'll get results returned for any combination of those words.

Here, as you can see this page tells us that there are 57,700 pages ranked for this
combination of words. This is not too high for you to be able to compete to get your
page ranked for this word - with a little work of course.

I'm not suggesting that this is the best term for you to try and rank your Virtual
Assistant business. This is just an example of what you might want to look at. Be
creative and 'think outside the box' with your ideas. What terms do you think your
clients would search for? You're going to want to repeat this process to find several
keywords that you can utilise for establishing your Search Engine Index niche.

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