You can never have too many leads when you are working at building an MLM business. However how you handle those leads are just as important, and in this article we will take a look at how to close an MLM lead and bring them into your business the most effective way. Today the Internet makes it possible for people to find information on every MLM opportunity. Therefore you are competing for a person's attention more than you would have in the past. This makes it important that you follow a strategy of educating your prospect before you ask them to join your opportunity. The good news is the Internet makes this very easy to do. One important strategy to keep in mind is drip information on your prospect over a period of time. The easiest way to do this is to offer them something of value in exchange for their name and email address. Then concentrate on building relationships with them by an auto responder over a period of time. Most people do not join an MLM business because of the product or even the business opportunity. They join because they have a specific need they are trying to satisfy. Usually this means a need for money for some reason. To close an MLM lead you need to build your credibility by focusing on their needs. When you do this you become a trusted business partner and you will never have to actually close any MLM lead. They will close themselves based on the effort you have put into following up and getting to know them and their needs. Most multi level marketing distributors miss this key point. People still buy from people just like they always have in the past. The difference now is the internet allows you to do a much better job of following up and branding yourself. As a matter of fact branding yourself is equally as important as promoting any network marketing company. Maybe even more so because a MLM lead will become sold on your opportunity because of the way you handle them. So to really kick your lead generation and follow up into high gear you must develop internet marketing skills. Getting your name out where people can find you today means putting more of an emphasis on social networking and relationship building that way. If you do this how to close MLM leads becomes easy because you are working from a larger pool of friends. And you can concentrate on the ones who show the most interest.