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					ISSUE 2 | 2010




                               The Western Cape Business Opportunities Forum




 Cape Town
 conquers
  INSIDE |   page 2                   page 6                   page 11
             Mayor’s message          Behind the vuvuzela      Success story
                                                                                                                 Managing Editor |
                                                                                                                 Helga Steyn


                                      Letter from                         the CEO                                Produced By |
                                                                                                                 Oaktree Marketing Solutions
                                                                                                                 T: 021 685 0983
                                                                                                                 E: helga@oaktreemarketing.co.za


                                                                                                                 WECBOF Office |
                                                                                                                 T: 021 951 6852/9
                                                                                                                 F: 021 951 6853
                                                                                                                 E: office@wecbof.com
                                                                                                                 W: www.wecbof.com


                                                                                                                 Chief Executive Officer |
                                      Lesley Africa                                                              Lesley Africa
                                      WECBOF CEO
                                                                                                                 Consultant:
                                                                                                                 Marketing & Communications |



     T
           ime seems to be travelling                recession and others who, through                           Charleen Duncan
           faster, even the dust has settled         effective cost-management and controls
           after the World Cup and the               have managed to stay in the game. The                       Office Manager |
     whirlwind of activity that came with it.        findings of the latest GEM report (see                      Glenda Sampson
                                                     page 5) indicate that necessity-driven
     A once in a lifetime opportunity                entrepreneurship has increased to                           WECBOF Building |
     for many who enjoyed a live game                33% making our training programme                           Cape Peninsula University of
     and for others the World Cup                    more relevant to ensure sustainable                         Technology
     brought great opportunity. Some                 business development. Our training                          Bellville Campus
     expectations were met and others,               programme is in full swing should you                       Symphony Way
     especially those expecting to benefit           need to polish your skills, please contact                  Bellville
     from making accommodation                       the office for more information.
     available, were hopelessly dashed.                                                                          PO Box 707
                                                     As we enter the final quarter                               Kasselsvlei 7533
     In the words of Mayor Plato, I want to          of 2010, make sure that you’re
     encourage all members to “ride the wave”        firing on all cylinders for the last                        Contributors |
     and take advantage of the exposure that         push to the end of the year.                                Stephan Julius, Brian
     Cape Town and South Africa has received.                                                                    Williams, Margie Stone
     This means preparing for opportunities          I hope to see you at the annual
     by taking a strategic look at your business     WECBOF Business Person of the
     and improving on what’s working and             Year event at the end of November,
     changing what isn’t working. It also            don’t forget to book your seat.
     means setting goals and planning
     for the future. See Margie’s article on         Many thanks to our advertisers                              Printing by SED Printing Solutions
     page 8 for more food for thought.               for their continued support.
                                                                                                                 Cover: Cape Town City Mayor Dan
     I know of many businesses that are              All the best,                                               Plato with Charleen Duncan of
     still grappling with the effects of the         Lesley                                                      WECBOF. Photograph: Helga Steyn


                                                     PS: Yes, it is me with the real World Cup                   Disclaimer: Opinions expressed are
                                                     trophy at FIFA Headquarters in Zurich.                      not necessarily those of the board
                                                                                                                 or management of WECBOF.




 Expand your business horizon. Advertise in Opportunity
                                    Contact Helga Steyn on 021 685 0983 or 084 764 4878 or helga@oaktreemarketing.co.za




|1
Ride the wave
T
       his is the enthusiastic sentiment       positivity through strategic positioning and
       from Cape Town City Mayor,              marketing of their products and services.
       Alderman Dan Plato.
                                               While much has been debated regarding
The success of the first soccer World          the cost of infrastructural development
Cup hosted in Africa is undisputed. Cape       and the subsequent return on investment
Town’s triumph as a host city “put Cape        particularly with respect to the stadium,               Cape Town world
Town on the map …it was a hit”, says           the Mayor is confident that with the                    cup statistics
Mayor Plato whose inbox is groaning with       management team currently in place, the
                                                                                                       Approximately R14.5 billion
ecstatic responses from expatriates and        stadium will be adequately promoted
                                                                                                       spent on infrastructural
the international business community.          and utilised as a multi-purpose venue.
                                                                                                       development
Having recently received the World             Cape Town can boast as the host to the                  Provincial transport
Travel Award for Africa’s Best Destination     highest number of sporting events in                    department spent more
for a record six out of seven years Cape       Africa including the Pick ‘n Pay Argus Cycle            than R1bn on new
Town has been etched in the minds              Tour, Cape Epic, Two Oceans marathon,                   roads and upgrades,
of the international community as a            Cape Town marathon, 2003 Cricket                        R1.5 billion spent upgrading
place to visit and to do business in.          World Cup, 1995 Rugby World Cup, and                    CT International Airport,
                                               the 2009 IPL hosted at short notice.
To maintain the momentum of the flurry                                                                 Cape Town station upgraded
of attention the City intends to embark        It is irrefutable. We can do it. We have                at a cost of R R480 million.
on a marketing drive to further cement         done it. Building on our success requires               More than 1.6 million people
the inherent opportunities for business        creative and synergistic collaboration                  enjoyed the World Cup in Cape
in the minds of foreign investors in           between business and government. To                     Town, 500 000 in Cape Town
addition to promoting Cape Town as a           this end, local government is presently                 Stadium, 500 000 on the Fan
tourism destination. Local businesses          engaging with various business forums to                Walk, 450 000 at the FIFA Fan
are encouraged to piggyback on this            ensure that the foundation that has been                Fest and 150 000 at the Fan Jols
wave of heightened awareness and               laid is built upon with solid structure.
                                                                                                       Source: www.capetown.gov.za




                                               FANtastic security
                                               B
                                                      eing a world-class cosmopolitan         approximately 250 disadvantaged
                                                      city, the festive atmosphere and        individuals who, as a result, were given
                                                      scenic backdrops Cape Town              access to the opportunity to participate
                                               offered visitors as a World Cup hosts          in the historic world cup event. In
                                               were expected. However managing                addition to safety and crowd control
                                               vast numbers of enthusiastic spectators        training, individuals were equipped
                                               without incident was hoped for.                with invaluable communication skills,
                                                                                              which have enabled the majority to
                                               Pro Events, who provided event                 retain employment after 11 July.
                                               security along the 2.4km stretch of
                                               the Fan Mile, were instrumental in             Notwithstanding the employment
                                               ensuring that there were no incidents          opportunities created through the world
                                               throughout the world cup and that              cup, Pro Events also made an impact with
                                               the 500 000 people that passed                 their involvement in the security of the
                                               through the Fan Mile did so safely.            volunteer centre based at the Good Hope
                                                                                              Centre, providing security escorts for tourists
          • Danny Jordaan escorted down the    Key to the success of this remarkable          to and from the stadium as well as providing
            Fan Mile by a Pro Events officer   achievement was the training of                VIP security to celebrities such as R. Kelly.


                                                                                                                                         2|
Double Celebration
A    ccolades in business are a wonderful way to press pause and take stock of how far we’ve come on the journey as
     entrepreneurs. We celebrate the recent success of two WECBOF women-owned businesses.



Lucky number 13
                                                   M
                                                             arch 2010 marked a double            announced a winner. Incidentally,
                                                             celebration for Delores Kilshaw      Key Stationers was also nominated
                                                             of Key Stationers. The business      in the Top SMME category.
                                                   celebrated 13 years in existence and
                                                   Delores scooped the Metropolitan               Two months later, Key Stationers
                                                   Oliver Empowerment Award for                   became a finalist in the African Access
                                                   Top Black Female Entrepreneur.                 National Business Award – Fast Growth
                                                                                                  Company Award. Delores humbly
                                                   With five nominees from different              acknowledges that asking yourself
                                                   parts of the country competing for             questions helps to clear the path to
                                                   the coveted title, Delores represented         doing what is required. This approach
                                                   the only small business nominated              has helped her collect a few awards over
                                                   from Cape Town and was completely              the past 13 years including the 2006
• Delores Kilshaw, Top Black Female Entrepreneur   overwhelmed when she was                       WECBOF Business Person of the Year.


Tending the roots
M
           ay 2010 marked the third
           year in operation for Oaktree
           Marketing Solutions and
receiving an accolade on 13 May 2010
made the month even more special.

Helga Steyn, owner of Oaktree Marketing
Solutions was awarded the Business
Women’s Association Regional Business
Achiever Award in the Emerging
Entrepreneur category after undergoing
a rigorous selection and judging process.
She concedes that the recognition goes
a long way in rooting the business and
building credibility in the market.

She was also the inaugural winner of
the WECBOF Young Entrepreneurs
Business Person of the Year in 2008.
                                                   • Helga Steyn, Emerging Entrepreneur




WECBOF Network on LinkedIn
F  ollowing the article “Cast your Net” in the last issue, the
   WECBOF Network was created and more than 50 members
have already taken the bait.
                                                                         be able to participate in topical forum discussions but the opportunity
                                                                         exists for establishing valuable business contacts among other great
                                                                         benefits. If you haven’t already joined, please visit www.linkedin.com and
                                                                         search for the WECBOF Network or visit www.wecbof.com and click on
By joining LinkedIn and the WECBOF network, you will not only            the LinkedIn icon on the home page.



|3
Big things
for small business
W
            ith a 165-year       product, which gives smaller     to SMMEs, Old Mutual               in southern Africa.
            history in South     businesses the opportunity       further supports economic
            Africa, it’s no      to offer their employees         development as a key               Osman, who pioneered the
surprise that Old Mutual is      benefits in line with those      funder of the SA Taxi              launch of Islamic product range
entrenched in the further        offered by bigger companies      Finance Corporation.               in 2006, has been exposed to
development of the economy       thereby providing their          Old Mutual Finance                 many of the common challenges
through its pervasive support    employees with a sense of        also provides debt                 facing SMMEs. He encourages
of the SMME sector.              security and an affordable       consolidation products             a stronger commitment to the
                                 way to save for retirement.      to employees of SMMEs              development of a business
Steering the SMME business                                        to assist with debt relief.        through hard work, planning,
unit, Ozzie Osman informs        Osman reports that it                                               reflection and strategic
us that their product offering   appeared SMMEs were not          Old Mutual is also a               thinking and action and less
caters to the spectrum of        as affected by the economic      founding member and                obsession with financial gain.
needs in the SMME sector         impact of the recession and      sponsor of the Family
from the needs of the            that they had experienced        Business Association of            A dedicated team of advisers
business owner to that of the    growth in their pool of          South Africa (FABASA)              are available to assist WECBOF
business and its employees.      business over the past year.     which was established              members with enquiries,
                                                                  to act as the official             please contact Austin Ventura
The recently launched Easy       In addition to providing         mouthpiece for family-             on 021 673 2154 or email
Benefit Plan is one such         viable commercial solutions      owned businesses                   aventura@oldmutual.com.




YES we can
I
   n it’s third year the WECBOF YES (Youth   programme where they work in teams         This year some of the businesses
   Entrepreneurial Support) programme        and are provided the opportunity           benefited from the EESA experience.
   is helping young businesses develop.      to assist emerging entrepreneurs.

                                             WECBOF YES Programme 2010 participants:
The core objectives of the programme
is to assist the young business owners                   Name of Business               Type of business
with creating and identifying business             MR H.J’s Mechanical Workhop          Mechanical workshop
opportunities, facilitating access                         Majabu Craft                 Crafts
to training and capacity building                     Kallid Creative Identity          Graphic design, branding & marketing
and providing mentorship.
                                                        Lumley’s Place B&B              Bed & Breakfast
                                                         Rocco Technology               IT
The programme has developed a
relationship with the EESA Programme,              Amaanah Business Consulting          Services and IT
a joint initiative of Stellenbosch                    Amababata Investments             Internet café, printing, design
University and Syracuse University in                 Artright Craft Products           Art from recycled materials
New York. Each year a group of students                   Jaydu Creations               Re-upholstery and coaches
of both universities are afforded an                 Simonsberg Guest House             Tourism
opportunity to participate in this                       Maverick Trading               Building and renovation




                                                                                                                                 4|
GEM results reveal
badly impacted SA entrepreneurship
T
        he global economic        more than 180 000 adults.            – this means that a greater          limitations including poverty,
        crisis has dealt                                               proportion of entrepreneurs          a lack of active markets and
        a major blow to           That 2009 was a troubled year        said that they started a             poor access to resources.
entrepreneurship in South         for SA entrepreneurs is vividly      business because they had            It is therefore, perhaps,
Africa. There was a 40% fall      borne out by the fact that           no other way to survive.             not surprising that many
in the number of start-ups        SA was included among the                                                 South Africans do not
in 2009 compared to 2008          ten GEM countries with the           “This spike in survivalist           regard entrepreneurship as
and existing entrepreneurs        highest share of pessimistic         entrepreneurs is likely in           a positive and viable career
are struggling to survive.        entrepreneurs in 2009.               response to the high levels          choice,” said Herrington.
                                                                       of retrenchments and loss of
This is according to the latest   “Almost a third of all GEM           almost a million jobs in the         “South Africa has staggeringly
Global Entrepreneurship           2009 respondents felt that           formal sector over the past          high levels of unemployment
Monitor (GEM) study,              the global economic crisis           year,” said Dr Mike Herrington,      relative to the rest of the
conducted by the UCT              had resulted in a reduction          Director of the UCT CIE.             GEM sample – it is unlikely
Centre for Innovation and         in opportunities for their           In South Africa, the global          that growth in the formal
Entrepreneurship (CIE)            businesses, while close to two-      economic crisis exacerbated          economy will be able to
based at the UCT Graduate         thirds reported that starting        a number of factors that             absorb sufficient people to
School of Business. The GEM       a business was more difficult        have traditionally impacted          solve the unemployment
research, conducted annually      in comparison to 2008,”              on entrepreneurial activity.         problem. The poor rate and
since 2001 by the UCT CIE, is     explained the research team.                                              sustainability of start-ups in
South Africa’s largest survey                                          “In South Africa,                    SA relative to other countries
of entrepreneurship. It forms     The findings also show               entrepreneurial activity             in the GEM sample highlights
part of a global body of GEM      that necessity-driven                continues to be hindered             the need for improved
research that in 2009 included    entrepreneurship increased           by a poor skills base as well        policy interventions.”
54 countries and covered          from 21% to 33% in 2009              as severe environmental


Let us know how your business has been impacted by the recession – email office@wecbof.com




Keeping it Clean
                                                                                               • Allison Jones




A    llison Jones, member
     of Khoisan Chemicals,
a family-owned business
                                  While Khoisan Chemicals
                                  specialise in the supply and
                                  resell of industrial chemicals to
                                                                        environmentally friendly. Dirty
                                                                        solvents undergo a recycling
                                                                        process resulting in a reusable
established in 2003 is            a variety of industries their core    product which is resold with
excited about the impact          service offering is the recycling     any by-products being disposed
their company makes               of dirty solvents. The benefit        of through reputable waste
on the environment.               of this is both economic and          management companies.



|5
Sonic
Boom
Sounds of success
We spoke to vuvuzela inventor and entrepreneur Neil van Schalkwyk.




T
       here maybe a hush in the air        million units being produced                preparation for the 2006 World Cup bid.
       following the rapturous sounds of   and sold in Europe in 2010.
       trumpeting vuvuzelas that became                                                True to entrepreneurial form, creative
synonymous with the first African soccer   The seed for the vuvuzela lay dormant       thinking and strategic positioning were
world cup but the legacy will remain       for many years after Van Schalkwyk’s ears   key to getting noticed in Durban on
firmly imprinted in the minds of many.     pricked to the sound of a homemade          15 May 2004 when the FIFA delegation
                                           metal trumpet when he scored a              confirmed that South Africa would
Just days into the month-long World        goal playing for Santos Cape Town.          host the 2010 FIFA World Cup.
Cup, the vuvuzela was the most talked
about aspect of Africa’s first world       Working as an apprentice in a plastics      Notwithstanding the global success
cup with news stations around the          factory, Van Schalkwyk started tinkering    achieved in 2010, Masincendane Sport,
world reporting on the controversial       after hours with the manufacture of         founded by Neil Van Schalkwyk and
horn dubbed “annoying” and                 what would become the vuvuzela.             Beville Bachmann, encountered the
“aggravating” by general consensus.                                                    conventional obstacles in starting and
                                           A grant received from winning the           growing their business, most notably in
At the core of all the noise is Neil van   SAB Kickstart programme in 2001             accessing finance. Financial institutions
Schalkwyk, originally from Lansdowne,      enabled the manufacture of the first        predictably did not share their vision
who was launched into the international    mould. During 2001, its first year, 1500    and despite their track record developed
media spotlight to defend his creation.    vuvuzelas were sold followed by their       leading up to the world cup and the
                                           first major order of 20 000 units for       demand for their product; they were
A tale of true entrepreneurship            the Absa Cup in the 2002/3 season           still unable to secure institutional
culminated in the global phenomenon,       though the real potential for the
which has seen in excess of 1.5            vuvuzela emerged with South Africa’s                          ... continued on page 7




                                                                                                                               6|
             ... continued from page 6

             finance months before the start of the         unsupportive of small business and local    For entrepreneurs fuelled by a dream he
             world cup. While they managed to               manufacture in particular. This was felt    encourages taking calculated risks and
             support the growth of the business             quite severely when a large corporate       not risking everything, equipping yourself
             through private funding, Van Schalkwyk         imported their own vuvuzelas, cheaply       with knowledge in areas where you lack
             admits that institutional backing              manufactured overseas. The availability     and critically, choosing the right people.
             would have enabled the company to              of cheap imitations has had a significant
             better position itself in the market.          impact on the business and occupies         Despite a demanding schedule with
                                                            an estimated 75% of the market.             business relationships in different time
             In search of assistance to grow a                                                          zones, maintaining balance is foremost
             business that showed promise, they             Despite the obstacles, the                  for this family man and father of two
             tried accessing government assistance          entrepreneurial journey has been            sons aged 13 years and 11 years old.
             through the various grants offered             fuelled by unwavering self-belief,
             but found those avenues impractical            which has positioned Van Schalkwyk          With a modest outlook on his
             due to the slow rate of progress.              and his company, now staffed with           recent achievements, his actions are
                                                            70 employees locally and dedicated          underpinned by a strong sense of
             Another familiar obstacle encountered          vendors nationally, favourably for          integrity and the question pivotal to
             were the procurement policies of               opportunities to make a bigger impact       Van Schalkwyk’s success is “At what
             corporates, which they found to be             at the 2014 World Cup in Brazil.            cost do you want to make money?”




                                                                                              TM




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                                          services to the film and events industry.

                                           • Film set security
                                           • Executive bodyguards
                                           • VIP protection & chauffeuring
                                           • 24-hour guarding service
                                           • Security-related equipment rental
                                           • Vehicle hire with driver                                                WITH
                                                                                                                  YOU ALL
                                           • Expertly trained dog unit
                                           • Armed security personnel


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 Tel: 021 425 2170
       |7                                  Cell: 083 252 1151       Web: www.proevents-sa.co.za              Email: info@proevents-sa.co.za
                        by Margie Stone – Focus and Business Skills expert:
                        Excelebrate (Pty) Ltd – margie@excelebrate.co.za


                       A Fail-proof Outline for
                       Successful Selling
I
    n the previous issue the article entitled “Selling – a           In selling it is important to plan the interaction with the client –
    Science with a Formula” discussed the tools required to          plan the actual visit. It’s not enough to plan the day, how many
    sell, just as any technician needs specific tools for specific   clients will be seen, where and when. You have to plan what
tasks. Too many businesses hire sales people because they            happens when you interact with / sell to them. The formula
have particular technical or product knowledge, and they             for selling explains types of questions and turning the buyer into
usually have an outgoing and confident personality. But              the seller - creating PULL not PUSH. If you think you know your
selling is not only about product knowledge or having                product well enough and you don’t need to plan the outcome of
personal confidence - selling has a specific formula.                your interaction with the client, then you have not planned the visit.

The following four aspects in any salesperson’s process              3. MAINTAIN YOUR MOMENTUM
are a fail-proof guarantee to successful sales.                      If you think you will fail - you probably will. Henry Ford used to say:
                                                                     “ Whether you think you will succeed or not, you’re right!” This quote
1. PASSION FOR YOUR PRODUCT                                          suggests that our success depends on what we believe we can
Passion for your product means you believe that you and              achieve. Only when you have a written PLAN for your selling, and
your company deliver a superior product or service –                 a written PLAN for your client visits and you follow your client-
that your product or company has a Unique Selling Point              calling plan, can you keep going when sales are down. When you
(USP) that no other product/company offers. Your product             have worked out your success rate then you need to keep the
must be a good business decision - in other words, what              number of calls up according to your required success rate. The
you offer must contribute to the company’s success.                  further you are from your last order, the closer you are to
                                                                     the next one - if you maintain your momentum! Selling is
If you can’t identify or do not have any Unique Selling Point,       a numbers game - if you make the calls, you get the business.
then you have to create one. If you cannot change or improve
the product or the price, your USP could take the form of            4. USE THE SELLING FORMULA
increased availability, improved distribution, follow-up service,    If you arrive at a client and ‘shoot from the hip’, then that’s what
product training, all of which are part of customer service,         you’re doing - shooting from the hip/socialising - not selling.
which must be distinctive in order to build a business.              Using the formula means that you OPEN the Sale, you identify
                                                                     NEEDS, you clarify FEATURES of your product as a BENEFIT
2. PLAN YOUR SELLING                                                 to the client’s needs, and then CLOSE the sale by getting to
Unless a plan is written down, it’s not a plan – it’s an             YES. The overall plan of your interaction with your client
IDEA! Many people think they have a plan if they have some           must include these steps even if they are not in that
vague idea about what to do, or better, they have given              order. If a client asks for information, then give information
some serious thought to what needs to be done. That’s still          (FEATURES as BENEFITS), but don’t forget to OPEN the sale by
not a plan. As long as your ‘plan’ is still in your head, it’s an    identifying specific NEEDS - then CLOSE by getting to YES!
IDEA! A PLAN is only a PLAN when it’s written down.
                                                                     So much has been written about sales. Most who read
No one would dream of building a house on an idea.                   this article will be interested in sales. We don’t have to
The investment is far too great. Well, how important                 learn more about selling - we just need to DO more about
is your personal achievement, who you are and what                   selling. Follow the four steps outlined above and you
you become through your achievement?                                 have a Fail-proof Outline for Successful Selling.


Margie Stone resides in Cape Town and contracts to companies to
increase productivity, develop management and leadership within
companies, and mostly to increase the success of sales teams.
Margie has been facilitating people development, focus and business
skills programmes for various companies and has worked with corporates
such as Woolworths, Sanlam, Telkom, Siemens, Old Mutual, Imperial Car
Rental, Springbok Atlas and Cape Grace Hotel among others.
                                                                                                              • Margie Stone, nationally acclaimed
To contact Margie call 083 447 0899 or visit www.excelebrate.co.za for more information.                        speaker and trainer




                                                                                                                                            8|
MATTERS
  Avoid costly red cards                                                                     at global best practice standards and
                                                                                             remain consistent with the objectives
                                                                                             of the labour market and industrial

  know the rules of the game                                                                 policies of the government.

                                                                                             When a decision is made to fire



  S
         outh Africa has emerged from           laws of supply and demand are a big          someone, it is a business decision. The
         the World Cup a winner on              factor in understanding the market           question that immediately arises is
         many levels. Our national team,        environment, a firm grasp of the internal    what business knowledge should one
  Bafana Bafana, made us believe that           environment is equally important.            use when such a decision is made?”
  passion and magic alone can produce
  great results. But of course, the reality     If an employee is alleged to have            Labour laws guide the effective
  demonstrated by the ultimate World            done something wrong then the                management of employees. Enterprises
  Cup winners showed us that there are          labour law principles allow for a            will benefit by investing time to gain
  many factors, which contribute toward         yellow card – a written warning -,           knowledge of labour law, which
  the goal of becoming true winners.            which is called progressive discipline.      will help avoid costly consequences
                                                If the allegation is very serious the        when a decision is made to red
  The World Cup is based on intense             employee can immediately be given            card employees who fail to perform
  competition and the best team is the          a red card – dismissal. This is where        or misconduct themselves.
  one that has been able to study the           the broad comparison ends.
  opposition, understand the environment,                                                    In the March 2010 statistics from the
  work as a single unit and overcome the        The labour laws allow the employer           CCMA, 82 % of the cases referred
  challenges to emerge as the ultimate          great power to issue yellow cards, red       there cited misconduct as a reason
  winner. Great individual skill and artistry   cards and to hire and fire. However the      for dismissal. Why do employers,
  is important but even more important          only requirement is a fair reason            managers, employees and trade
  is the infusion of that competence            coupled with a fair process.                 unions still get it wrong when there are
  into the team – what is sometimes                                                          simple tools and methods to measure,
  referred to as collective wisdom.             There is a fundamental                       analyse and manage misconduct?
                                                truth of business that:
  There are rules and guidelines to shape                                                    The solution is to strengthen the
  the conduct and organisation of a             “Managing people effectively in              knowledge base by attending labour law
  winning team, which if not followed can       an organization is essential to the          training in the form of half-day workshops
  have disastrous consequences. Spain lost      successful running of that enterprise.       to more advanced forms of training.
  their first game but went on to become        Yet it is amazing that business people       In addition, before you red card an
  the World Cup champions demonstrating         in particular, seem to think that the        employee, make sure that a professional
  that they had learned from their mistakes     regulatory systems, which relate to labour   has verified your business decision.
  and decided to play to their strengths.       relations and labour law, to effectively
                                                manage people in an enterprise, do           Brian Williams*
  The rules to success in soccer can be         not need to be fully understood.”            CEO: Brian Williams Consultancy
  broadly compared with the application
  of labour law rules and its centrality        In seeking to determine whether we
                                                                                             *LLM (Cum Laude) University of Stellenbosch;
  to the success of an enterprise.              yellow card or red card employees,           M.Pub. Admin. (Cum Laude) University of the
                                                it is important to recognise that:           Western Cape; M.A. (Creative Writing) University
  An enterprise competes with others                                                         of Cape Town, BA (Hons) University of South
                                                                                             Africa: BA – Economics University of South Africa;
  in the marketplace and can only               “Every aspect of the management of           National Teachers Diploma- Cape Peninsula
  become successful if they adhere              an employee is governed by one law or        University of Technology; SAQA Accredited
  to the basic rules of managing the            another. This needs to be appreciated if     Assessor, Mentor and Coach; Senior Mediator
                                                                                             and Facilitator – Centre For Conflict Resolution
  conduct of their employees. While the         companies are to successfully operate
                                                                                             and Part Time Commissioner at the CCMA.



  |9
                                                                                                 • André Diederichs, Business Guru


 Health and
                                                                                                   and FABASA champion




 Safety mistakes
 companies make every year
                                                                                                 Family
 T  he impact of fires in Cape Town has
    resulted in death, damage to property
 and in most cases loss of production.

 The insured to uninsured cost ratio is R1:R53 per incident.
                                                                                                 Ties
                                                                T
 The Department of Labour issued 10949 contravention                   he Family Business Association of Southern Africa
 notices for non-compliance to Health and Safety and                   (FABASA) is a non-profit organisation that was
 1230 companies had to stop production as a result.                    established to act as the official mouthpiece of
                                                                family-owned business in Southern Africa as well as to
 Section 8(1) of the Occupational Health and Safety             promote the overall interests of this economic sector.
 Act (Act 85 of 1993) stipulates that the employer
 shall provide and maintain, as far as is reasonably            First of its kind on African soil, FABASA plays a crucial
 practical, a working environment that is safe and              role in educating and streamlining the needs of
 without risk to the health of employees, thereby               this significant contributor to economies on the
 implying that a system should be in place.                     sub-continent considering that some 80% of all
                                                                businesses in South Africa belong to families.
 However, during recent audits it was noted that employers
 start with a SHE management system, but fail to maintain it.   Sponsor and founding member of FABASA, Old Mutual
                                                                believes that the organisation fills a much-needed
Three proactive steps to be on the right side of the law        void in empowering family-owned business.

1. A Legal Compliance Audit and                                 Among other issues, FABASA’s mandate includes
Fire Survey in Line with:                                       assisting family-owned business with corporate
    •	 Occupational Health and Safety Act 85 of 1993,           governance and best practices, as well as guidance
    •	 Community Fire Safety Bylaw,                             with succession planning, the importance of which
    •	 Compensation for Occupational Injuries                   cannot be over estimated, given that a staggering 70%
       & Disease Act 130of 1993 and;                            of all first generation family-owned businesses fail in
    •	 The National Building Regulations (SANS 10400).          their efforts to hand over to the second generation.

2. A Safety Health & Environmental Management                   From a holistic perspective, FABASA offers
System, which includes the following:                           practical solutions to family businesses, while also
    •	 Health and Safety Policy & Procedure                     highlighting effective strategies to manage their
    •	 Induction Booklet Section 13                             businesses towards profitability and prosperity.
    •	 Emergency Evacuation Plans
    •	 Contractors Agreement (Mandatory                         Members have ongoing access to the latest research
       as per Section 37.2)                                     and best practices to deal with challenges, with training
    •	 Accident / Incident procedure                            programmes such as workshops and conferences
    •	 All Inspections / checklist                              forming the backbone of FABASA’s empowerment
    •	 All legal appointments                                   drive. In addition, all of its members receive regular
    •	 Health & Safety Committee establishment                  electronic newsletters with the latest advice and
       and setup of committee meetings                          international trends affecting this sector.

3. A Health and Safety Training Programme                       Through membership to FABASA, family businesses also have
based on the risk identified.                                   access to a wealth of information and research offered by
                                                                two international family business organisations, namely the
                     Compiled by Stephan Julius of              Family Firm Institute (FFI) and Family Business Network (FBN).
                     Frontline Health & Safety Consultants



                                                                                                          021 914 7080
                                                                                               info@frontlinesafety.co.za
                                                                                             www.frontlinesafety.co.za
                                                                                                                 10 |
SUCCESS STORY
                                                       • Leon Noemdo




  From goodness
  to greatness
  T
        he walls of Leon Noemdo’s office are decorated                  completed his MTech in Business Administration. His wife
        with awards and certificates of achievement                     and partner of 25 years has remained a vital contributor
        demonstrating a track record of performance.                    to his success by providing critical input and support.

  Originally from Elsies River, Leon grew up with a philosophy of       The power of relationships has always been foremost in
  living outwardly. The seeds for the direction of his career were      his career. Leon’s passion for people is evident and his
  sown when; he recalls “the funeral guy came around to collect         natural ability to connect with others in an authentic
  R5 every month”. Back in those days that was all that was seen of     manner has solidified business relationships.
  financial advisers and their ilk. It was apparent that the need for
  proper financial planning in the community was a necessity.           He is genuinely concerned about the wellbeing of his
                                                                        clients and their dependants and prides himself on still
  Leon’s sure-footed 21-year journey as a financial adviser,            being able to call on his first client dating back to 1989.
  of which 14 years were served as an independent broker,
  was navigated with the help of the pearls of wisdom and               Grateful for the help his received in his career, Leon
  pillars of support provided by those close to him.                    reciprocates by mentoring and coaching others,
                                                                        which he finds very rewarding. By touching the
  The stamina of being a focused business owner was learned             lives of others, he hopes to leave a legacy.
  from the disciplined approach of his late father, Abraham
  Noemdo, while the ability of his mother, Katie Noemdo, to sell        Drawing inspiration from the bestseller From Good to Great
  with integrity and honesty became the core building block in          by Jim Collins Leon admits that he’s been ‘good’ for 21 years
  developing his reputation and credibility in an industry often        and now, striving for greatness, he acknowledges that
  fraught with questionable methods. He was further inspired by         he cannot accomplish this on his own which motivated
  the life of his late father-in-law and iconic rugby player, Millin    his decision to join Sanlam’s newly formed BlueStar
  Petersen, whose approach of ‘remaining a student of the game for      business unit, which empowers financial advisers to build
  life’ inspired him to keep his axe sharp and to this end Leon has     their own independent financial services businesses.



 | 11
                                                                   Training customised to
                                                                    your business needs

    NEWS                              events                           Human Resource Development
                                                                               focusing on
    SEP 2                                                                 Staff appointments, KPA’s,
                                                                        Disciplinary procedures, Staff
    Annual WECBOF Golf Challenge                                      contracts, Performance appraisals,
                                                                         Staff development and more
    Bellville Golf Club, Welgemoed

    For more information please contact David Burch
    on 021 762 5585 for more information.
                                                                  Dates: 14 August | 04 September | 09 October
                                                                  Cost: R100 for all three sessions

    NOV 26
                                                                  All sessions will be held from 9:00 am – 12:00 pm
                                                                  and will be conducted by experts from PETROSA
    Annual Business Person of the Year Awards.

    Please contact Wendy Mehl on 021 945 3324 or                  Venue: IT Centre, CPUT, Bellville Campus
    wmehl@exelms.co.za to book.

                                                                 Take your business to the next level with WECBOF!




              your network
Expand with a BEEGA Friendship Bag.
                                                                                                 Bag them for
                                                                                                 R25 each ex VAT.

make it BEEGA                                                                            Get yours and get friendly.
                                                                                         FREE delivery in Cape Town
Fly the flag with a BEEGA Bag and continue                                               Enquire about volume discounts.
to be proudly South African.                                                             Customised branding possible.



Great for: Conferences, Goodie
bags, Golf days, School outings,
Plain old promotional purposes




Beega Friendship Bags
                                                      Contact 084 764 4878 or beegabag@oaktreemarketing.co.za
NETWORK
MEETINGS feedback
            March
                                                   Wolfgang Riebe

                                                   Vice President: Professional Speakers Association Southern Africa, Guest Speaker at the
                                                   2010 UK, Holland & Germany Speaker Conferences, Top 100 Speakers: Speakers Excellence:
                                                   Germany, Multiple and Best Selling Author of Discover your Magic, Wolfgang inspired the
                                                   audience with his exhilarating message of the importance of attitude in the journey of life.



              April
                                                   Stephan Julius

                                                   Founder of Frontline Consultants, Stephan provided a management overview of the
                                                   Occupational Health and Safety Act 85/1993 with reference to 18 years experience
                                                   garnered in manufacturing, corporate and government SHE Systems.



                May
                                                   Siya Mapoko

                                                   Siya Mapoko a highly-acclaimed speaker; seminar leader, scientific and business researcher
                                                   and author of Conversations with JSE/AltX Entrepreneurs spoke on “The Inner Game of
                                                   Entrepreneurship”. He has spent most of the last 10 years doing scientific and business
                                                   research in a career that has cut across various fields such as Chemistry, Biochemistry, MRI
                                                   drug research (contrast agents), Investment Analysis, Equity Trading, and Entrepreneurship.



               July
                                                   André Diederichs, Old Mutual

                                                   André Diederichs of Old Mutual, founding sponsor of FABASA (Family
                                                   Business Association of South Africa) gave insight into the major
                                                   challenges to family owned businesses and best practices on how to deal
                                                   with these challenges.




                                                Diarise the following dates for our Network Meetings:
                                                31 August | 28 September | 26 October | 30 November


 We want to hear from you

    WECBOF exists to serve the interests of its members and continuously strives to improve our offering to you. We encourage you to communicate with us. Let us know where we can
    improve, what you’d like to see more of and what your needs are and how we can assist. We’re also interested in your comments, criticisms and compliments regarding our monthly
    Network Meetings and the Opportunity newsletter. Please send your feedback to office@wecbof.com


    | 13
                                                            Everything you
                                                           need to succeed.

Business Essentials from Absa
                  We are the SPEED behind your dial
As a small business owner, you need tools that make running your business much easier.
                  For more information please con-
That’s why Absa Small Business brings you Business Essentials. This is a combination of
world-leading software packages that will provide you with the key tools to increase your
business effiency.tact the Small Business Support
Business Essentials consists of :
     • Business planing software
     • Marketing planning software
     • QuickBooks accounting software
     • Business Skills courses and videos
     • IT skills courses and videos, with software
     • All applicable software updates

Best of all, this package is yours for a low fee of just R 185 (incl. VAT) per month

For more information please contact the Small Business Support Centre on
0860 04 03 02 to make an appointment at your nearest branch.




Absa Bank Limited, Reg No 1986/004794/06, Authorised Financial Services Provider
Registered Credit Provider Reg No NCRCP7.
4935 FI 0610
                                                                                       14 |
Committed
to developing the interest
of black business in the
Western Cape since 1995.




       www.wecbof.com

				
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