The Internet is increasingly being used not only for conducting online business but for
marketing and advertising offline establishments and professional services as well.
As the Internet has become an important aspect of almost everyone's life, it is a
powerful medium for attracting potential clients and promoting business to a wide
Offline business owners recognize this and are turning to experts in online marketing
to take care of their needs, creating a huge demand for offline business consulting
Being an expert Internet marketer will be an advantage for offline business
consultants but almost anyone with a drive to learn and some business skills can
engage in offline business consulting as well.
There are many aspects of online marketing that you can learn from an expert, mentor,
coach and even on your own through a home study course. The key is to have access
to a fast system that teaches everything you need to learn about a service you would
like to provide such as:
* Website building
* SEO or traffic generation
* Lead conversion
* Content writing and management
You need not be an expert in all these services to be able to land your first few clients.
You can choose one service and put all your efforts into developing the skills for it
and eventually become a specialist. As you gain more experience and techniques to
add to your portfolio, you can then provide a full-service offline business consulting
package to your clients. Or simply outsource these tasks to another professional and
take a finders fee for your efforts.
What you will need
You will be your best asset in this business. All you need to start is a computer, an
internet connection, and a list of prospective clients.
Cold calls to people on your contact list are a great way to start because you may
never know who among your friends and colleagues need your services unless you let
them know what you can do for them. You can also ask for referrals to expand your
contacts database and pinpoint your target market to improve your success rate. Many
consultants find this alone is enough to keep them busy for months on end.
Importance of discipline
While you may enjoy freedom, independence and mobility by being an offline
business consulting specialist, you should still practice traditional business habits like
maintaining a daily schedule, time management, skills development, and record
Developing your own system for doing regular tasks like billing, sending updates,
responding to clients, sending sales letters, and monitoring projects will present
advantages of having more free time, generating new clients, better performance and