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Seven Tips for Onpage SEO

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					When it comes to onpage SEO, it's estimated that Google checks up to 200
onpage SEO parameters. And since Google keeps it's ranking algorithms a
secret, nobody really knows what these checks are or even if the estimate
is anywhere near correct. But none of that matters when it comes down to
it. As long as you can apply a handful of the top onpage SEO strategies,
you can get your web pages to rank and draw traffic.Choose the Right Key
Phrase for Onpage SEOIf you want a web page in one of the top ten search
engine positions, you need to perform your SEO on a keyword or key phrase
that does not have too much competition. You don't want to take on
keywords that the big guys are throwing a lot of money at or one that too
many people are competing for. It's not that you can't get to page one of
the search engines but it would be harder to achieve and maintain. First
you want to get to page one then you want a good chance of staying
there.There is one method of analysing key phrases that is not foolproof
but may give you an edge. Choose keywords and key phrases that match the
following criteria::1. Find key phrases that get more than 1000 searches
per month on Google. You can check this using the Google keyword tool.2.
Go to the Google search page and search on your key phrase with the word
'allintitle:' in front of it (remember to include the colon). So for
instance, a key phrase of 'yoga poses' you would search on allintitle:
yoga poses.3. When the search is entered, look at the top of the Google
search screen to see how many pages are returned for that search. The
number of pages must be less than 100,000This method of keyword analysis
is simple and free but suffers from one major drawback. It assesses the
competition by finding the number of pages that the search finds. This
gives a guideline to the amount of competition for that search term but
doesn't give any indication of the strength of the competition. I don't
know of a simple free way to do that but there are tools available that
can give that information without costing too much.Seven Onpage SEO
TechniquesOnce you have chosen the key phrase that you want your page to
rank for, you need to apply some onpage SEO techniques to it. The search
engines will look for the pages that best match the search term that the
user enters. Hence the need for 1000 searches a month or more. It's no
good optimizing for a search term that nobody searches on. So now you
know that a fair number of people are searching for your chosen key
phrase, you need to make sure your web page makes good use of that key
phrase. Here are seven onpage SEO techniques you can use to make sure the
search engines take notice of your page for that search term.1. Buy a
domain name that matches your key phrase. For example, if your key phrase
to rank on is yoga poses, the ideal domain name would be yogaposes.com.
If you can't get an exact match, try using hyphens to separate words or
add a word as a suffix such as yogaposesexplained.com. You could add a
prefix word but suffix words tend to rank better with the search
engines.2. Get your key phrase into the URL of the page. This is already
taken care of if your key phrase is in the domain name but you can
perform onpage SEO on sub-pages as well. So for instance you might have a
URL like yourdomain.com/yoga-poses.3. Make sure the keyword appears in
the title of the web page and in the meta keywords tag. If you don't know
what this means, you need to make sure your web developer understands
your requirement for this. The keywords tag is not as important as it
used to be but it's still worth using as part of your onpage SEO
strategy.4. Put your keyword into headings. If you can place your keyword
into heading text such as heading 1, heading 2, etc, this will highlight
it to the search engines. Ideally get your keyword into level 1, level 2
and level 3 headers.5. Make the keyword stand out. Identify your keyword
to search engines by putting it in bold, underline or italic. Search
engines regard words with special formatting as important.6. If you have
an image on your web page, put your keyword into the 'alt' tag of the
image. If you don't have an image on your web page, it might be worth
finding a relevant image for the subject. Not only can you use it for
your onpage SEO but it can add interest for the reader.7. Make your
keyword prominent in the first sentence and the last sentence of the text
on your web page. Apparently, the search engines often pay more attention
to the beginning and end of the content on your page.Keyword Density for
Onpage SEOYou will want to scatter your key phrase throughout your web
page's content. Keyword density is usually measured as a percentage of
the total content that is made up of keywords. So if your web page
contains 100 words and your key phrase appears three times, your keyword
density should be three percent (assuming your key phrase is just one
word). You might assume that the higher the keyword density, the better
it is for onpage SEO but this is not necessarily the case. Too high a
keyword density will get your page penalized by the search engines.
Besides, overloading your content with your key phrase will make your
content less readable and therefore less appealing to your readers.
There's no point getting people to your web page just to see them leave
again out of boredom or frustration.A keyword density of around three
percent would be about the best to aim for but a density anywhere between
one and five percent is fine. The caveat to all this is that it should
read sensibly so don't get too hung up on getting exactly three percent;
it's far more important to keep your visitor's interest so they keep
reading. Onpage SEO is there to serve the needs of your website; don't
make your website a slave to onpage SEO.

				
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