Hermes_ The History Of by aihaozhe2


									The French high fashion house Hermes specializes in a variety of products, including
ready-to-wear clothing, leather goods and accessories and perfumes.

The Hermes Fashion House was established in Paris as a harness making shop in 1837
by Thierry Hermes (1801-1878). The line was expanded during the late 1879 by his
son and successor, Charles-Emile Hermes to include the manufacture of saddles.
During this period a new retail location was opened near the Palais de l'Elysee.

Following Charles-Emile's retirement, his sons Adolphe and Emile-Maurice assumed
leadership of the company. They chose to rename it to Hermes Freres. By this time
they were already selling saddles to customers as far abroad as Russia and Asia.

Emile-Maurice became the first man to introduce the zipper in France, and obtained
exclusive rights to its use in leather clothing and accessories. In 1922 the company
introduced its first handbags, and in 1924 they secured a foothold in the United States.
1929 saw the release of the first women's fashion apparel collection in Paris. Hermes
is known for the "Kelly Bag" which Grace Kelly made world famous in 1956. The
bag, was actually manufactured much earlier in 1930. In the 1930s they added the
now famous Hermes scarf to their product line, and set up a dedicated scarf factory in
1937. More new products were released over the next few years, including silk ties in
1946 and perfume in 1949.

Emile-Maurice died in 1951, to be succeeded by Robert Dumas-Hermes. Dumas was
related to the family by marriage only and thus incorporated the Hermes name into his
own. Robert was responsible for the introduction of the Hermes Tie, the Beach towel
and the Perfumes. Hermes ties are the most coveted in the world and command prices
from $160.00 to nearly $300.00 each. Today Hermes sells in excess of one million ties
annually, representing 10% of their annual sales.

The 1970s brought vast international expansion, with shops opening across the United
States, Japan and Europe. Despite this the company started to falter and lagged behind
its competitors.

When Robert died in 1978 he was succeeded by his son Jean-Louis Dumas-Hermes.
Jean-Louis is the definitive hands on Chairman. He travels the world extensively,
bringing back ideas that are incorporated into every aspect of Hermes product
development. During the 1990s, Hermes continued to expand their product line,
venturing successfully into crystal and porcelain tableware.

By 2008 Hermes had 14 divisions providing a wide spectrum of products, including
menswear, perfume, women's fashion, footwear and jewelry. The company has over
20 boutiques in the United States alone.

Hermes continues to be a revered name in the fashion world due to the meticulous
craftsmanship embodied in all their products and the prestige associated with them.
Hermes sales are made up of 30 % leather goods, 15 % clothes, 12 % scarves and
15% ties. Hermes clientele include such celebrities as Paris Hilton, Nicole Kidman,
Julianne Moore, Elle MacPherson, Elizabeth Hurley and Madonna.

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