There thousands of businesses on the internet. The competition is fierce. As an online business owner, how do you make your business stand-out? Many online entrepreneurs are continuously thinking of ways on how to increase traffic to their websites. They want their online business to be visible. People need to know who they are and the services that they offer in order to generate income. Through excellent search engine marketing, you will be able to achieve this.Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion. With SEM, your goal is to put your business at top rank when people enter keywords onto their search engines that are related to you business.Now how do you make your business more visible? You can comment on blogs and forum posts in your line of business or expertise. In placing your link and comments in these blogs/forums, you increase your search engine optimization (SEO) ranking. Link backs to your website are created that is subject-related to your service.You can also promote your website through content writing. By submitting articles to article submission directories, you create inbound links to your website and improve SEO ranking. Articles describing the nature of you business and its benefits will help optimize your site for search engines. You will be able to attract more people to your website when they have an idea of what your business offers and if they have heard or read excellent reviews about it.Social bookmarking sites could also be a search engine marketing tool and are a perfect venue to advertise your products and services. With their large membership base, you can introduce you company or business and most likely attract new clients. You can also choose to advertise through pay per click. This means that you can advertise on certain websites, and pay only when the link to your site is clicked. With this, you make your company visible and this is one of the fastest ways to increase the traffic to your online business.You can make use Search Engine marketing software to help you market your website. However, if you do not want to do this yourself, you can hire a professional to do it for you. With their expertise, you will be able to discuss the best option on how you can expand your business online.Getting people to your website is only the first step of search engine marketing. Next you will need to design your website in way that is attractive and easy to navigate. Generating traffic and no sales does not make an effective marketing strategy. Your goal is to create and increase sales for you business. You will need to have a clear set of goals to achieve this. Know your market and grab their attention. Once you achieve this, you have a great chance of increasing your client base and growing your business online.