HOW A BETTER BUSINESS BUREAU (BBB) CAN HELP BBB ACCREDITED SMALL BUSINESS MEMBERS

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HOW A BETTER BUSINESS BUREAU (BBB) 
				
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Description: Better Business Bureaus (BBB) date back to 1912 when they were established to correct abuses in advertising. It was also the beginning of the concept of volunteer self regulation in the marketplace without the intervention of local, state, or federal government. The modern day BBB is recognized for services provided for consumers. This paper examines how the BBB can help BBB Accredited Business small business members. Ways of helping include reports on prospective vendors, arbitration with consumers, and help in complaint analysis to improve operations. Perhaps the most valuable help is identifying members as Accredited BBB members. Accreditation status provides a greater likelihood that consumers will buy from that business. A key to success is using the BBB logos to inform the public that one's business is a BBB Accredited business. [PUBLICATION ABSTRACT]
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