Buying an exercise machine can be expensive, and potentially a waste of money if you dont make the right selection. I have seen many clients use their exercise machine with zest for the first few weeks, only to discard the unit in their basement after the glamour wears off. I don't want this to happen to you. The market for exercise machines is worth billions of dollars and growing exponentially. An astounding number of gadgets out there, and associated infomercials claim to transform your pudgy abs into washboard abs with "virtually no effort on your part." Unfortunately, the only thing that they're likely to do is reduce is the balance in your checking account, not your scale. The first mistake made by consumers is to rush and buy TV exercise equipment. When you watch exercise machine ads on TV, keep the following tips in mind: 1. If the advertisement makes unreasonable claims, forget it.There are several catch phrases used by advertisers to sell to unsuspecting customers. 2. Be wary of the promise "guaranteed or your money back." Always look for the fine print. The manufacturers may promise that you'll lose 10 pounds in 3 weeks, if you follow the program. This eliminates the possibility of refunds, under the premise that 'you failed to follow a low fat diet and exercise program'. 3. Celebrity endorsements should be an indication that the product is backed by money, not necessarily customer reviews, feedback and a history of effectiveness. So how do you choose the right exercise machine? 1. Determine your goal (fat loss = treadmill, toning the abdominals = ab exercise machine, knee problems = schwinn fitness cycle). 2. Choose the right manufacturer for your exercise machine. Personally, I prefer schwinn exercise bikes, pace exercise equipment and proform exercise equipment. Bowflex makes an excellent home gym system, and I have also reviewed them. I like machines that train several muscles at one time and provide you with the option to introduce variety in your exercise sessions. This maintains motivation and prevents you from getting bored of the routine, which goes a long way in getting results. This is an important fitness decision, and not one you should hurry. Choosing the right exercise machine can make the difference between an average routine and an excellent one. I strongly advice you to visit websites and read manuals dedicated to exercise equipment reviews before you make this all important fitness decision. There is no single factor that can help you decide, but a combination of factors. Take your time, make notes and ask several questions before you decide on the exercise machine that's right for you!