» By madeline Cooper
Grinders – australia’s original boutique
roasted coffee label goes organic
O ne of Australia’s oldest and
most influential boutique coffee
companies, Grinders Coffee, has
announced it will this year add a blend
of certified organic fair-trade coffee to its
selection of Italian style coffee varieties.
The iconic Melbourne-based company
played a pivotal role in the introduction and
development of the roasted coffee scene
in Australia (now officially Australia’s most
(Organic cert: ACO 510P)
popular non-alcoholic beverage) when
its founders, Italian immigrants Giancarlo
Giusti and Rino Benassi established the
first shop back in 1962. From a small coffee
roasting shop on the infamous Lygon
Street in Carlton, which still stands today, The original Grinders,
the company has expanded to supply Lygon Street store, Melbourne.
coffee all across Australia from a state
of the art production facility in Fairfield, convinced it will become an important part
Victoria, while having training facilities in of our business in the future.”
Melbourne, Sydney and Brisbane. Synonymous with Melbourne’s Italian
Giuseppe Cianchi, Grinders National restaurant scene, founder Giancarlo
Supply Chain and Operations Manager Giusti is affectionately considered the
says the company has seen many changes “il Professore di cafe”, establishing the
throughout its long history, and organic company through dissatisfaction with the
certification is the next step towards lack of freshly roasted coffee in Australia.
producing the purest product available. “Before the Grinders store opened you
“Purity of blend has always been could rarely find Italian style coffee
central to the company’s philosophy, and anywhere in Australia, and this is what
organic certification is a way of confirming really sparked the interest and reputation
this quality and making it official to our of the company,” says Giuseppe.
customers,” Giuseppe says. “It is also The family owned business was sold to
about becoming proud of being part of the Coca-Cola Amatil in 2004. While this sale
organic movement.” saw the company undergo a number of
Giuseppe says that along with its Fair changes, the culture and philosophy of the
Trade and Rainforest Alliance blends, company is still steeped in tradition.
certified organic satisfies coffee drinkers’ Grinders is currently in the stage of
demand for a quality product that has producing all new packaging and artwork
benefits beyond the cup. to support the launch of the certified
“Australian coffee drinkers have become organic range later this year.
absolutely more discerning with their coffee “We want the new look Grinders Organic
choices,” says Giuseppe. “They are taking coffee to bring to people’s attention the fact
an interest in how it was produced and are that our coffee is now Australian Certified
noticing differences in taste and the way it Organic as well as sourced from Fair Trade
is served, making purity of product more farms. Both certifications are important
important than ever. for the discerning coffee drinker who is
“We were aware that there was a market environmentally aware but does not want
for this kind of product. Now our goal is to to forgo quality”, says Faye Heininger,
grow this market segment - we are firmly Grinders National Marketing Coordinator.
Grinders sources the highest quality
certified organic Arabica beans from Papua
did you know? New Guinea, East Timor and Nicaragua
Use your coffee beans as quickly as possible! which are roasted in a world class Brambati
Flavours will be at their optimum for five days Roaster at the company’s processing facility
once the seal of your blend is opened. in Melbourne.
Bitterness should not be an overwhelming
component of the taste of coffee. Bitterness For more information, contact Grinders »
is a sign that the coffee has become stale. on 1300 476 377.
Autumn 2010 AUSTRALIAN Certified Organic MAGAZINE 31