'Live View'best innovation
The Live View function on the Olympus E-
330 Digital SLR has received the 2006
Technical Image Press Association (TIPA)
out of the bottle
Award for BestImaging Innovation. Photo Direct
The Technical Image Press Association ,BU"M"_ u:II~"]111 raised eyebrows
is an independent association of writers / ::::., I...... and perhaps a few
, (8 1IIi:IIJo;Q
and editors representing 31 publications in Kodak and Fuji
12 European nations and annually b:-~-;;:~-m~1 hackles at Photo
presents awards honouring products and Imaging World when
technologies of special merit in the fields of . it displayedthis
photography and imaging.
.- graphic on its stand.
The E-330is the first interchangeable-Iens-
type AF digital SLRin the world to offer full-
time Live View subject framing via a rear-
Independent photo retailers struggling with "Ask Fuji what Harvey Norman is
low margins and fierce price competition paying for paper," challenged Graeme
from other channels are increasingly turning Nash, owner-manager of Beachside Photos
to second-tier and "grey market" suppliers & Cameras in Mornington, Victoria.
to keep their businesses viable. Independent Photo Supplies, the leading
The demise of AgfaPhoto and then Konica "second tier" supplier, has recently added
Minolta in quick succession compelled Fuji paper to its product portfolio in
The 'Perfect Product'? literally hundreds of Australian retailers to response to demand from its customers, and
Camera _ repair/warranty specialist seek out alternative suppliers, and then word to augment supply from its main paper
Phototechnical is pitching its extended of mouth regarding the significant cost supplier, Tura.
camera warranties as "the perfect product". savings available accelerated the process. Managing director Stuart Holmes said this
"Some products are pretty good sellers The change in the paper and chemistry has "taken us a little by surprise", adding
but have low margins and others have great supply situation in the last 12 months is that it wasn't what IPS had planned for.
margins but poor sales," says Phototechnical nothing short of dramatic, with long-term He felt that there was still a feeling - from
managing director, Rod McKnight. supply contracts with Kodak and Fujifilmfast retail customers rather than consumers -
"But, have you ever thought of what becoming a thing of the past, and most that a back-printed paper was desirable, but
features the perfect product for a retailer independent retailers shopping around that retailers "just don't want to deal with
would have?" among one or more of the alternate suppliers. the remaining two any more."
He offered the following list: One retailer we spoke to said that while a In another response to the demand for a
1. No investment in stock. large Melbourne pro lab was paying $180 a brand ("any brand!") IPS is importing "Tura
2. It takes up no space roll for Fuji photo paper, it was being Lift;", a branded version of its Tura paper.
3. It needs no additional staff or expertise supplied by International Photo Supplies, Holmes downplayed the role of grey
4. It returns an above average margin one of the larger grey suppliers, to relatively marketers like International Photo Supplies,
versus cost price small accounts for just $105. saying there had always been people
5. You receive the cash from the sale Retailers at a recent Just Picture It! buying bringing in a container load or two and
before you receive a monthly invoice on a group workshop described Fujifilm's pricing "selling it out of the back of a car."
30 day trade account as "ludicrous" and "ridiculous". He said that his company had always
"Forget ROI, this is RBI - Return BEFORE
Investment!" he said.
According to McKnight, the repair service
delivers a 20 percent margin while there is "Ask Fuji what Harvey Norman
up to a 300 percent margin on warranties.
Contact: 1800 63 43 22
is paying for paper,"
6 I PHOTO & IMAGING I
NEWS JULY 2006
identified the major suppliers as its direct Sharp said that the existence of
competition, rather than grey marketers. alternative sources of supply would help
The IPS "value proposition" is to offer Kodak focus on delivering better value to its
temperature-controlled product at a saving customer base. He said grey marketing
of 20 percent against the Kodak and Fuji wasn't restricted to Australia, but was a
alternative, and in addition provide quality worldwide challenge for the industry.
monitoring, "something neither Kodak nor "You get what you pay for. We have to
Fuji are doing any more." make sure we are giving great value to our
IPS sells a roll of Tura paper for betw~en customers. If you want cheap and cheerful
$128 - 138 depending on the size of i:he it's there, but you may not get all the other Cyber-shot
account, but is aware of rolls of Kodak and
Fuji paper on offer for around $100.
aspects of support."
He warned that with alternative suppliers
He said that the cost of paper and the customer didn't know "how, where or Anti-Blur.
chemistry from Fuji and Kodak to make a for how long" paper and chemistry had
4x6-inch print was 12 - 13 cents, while the been stored, and this may lead to warranty Sony's new Double Anti-Blur
cost of a print using CPAC chemicals and issues with processing equipment. technology addresses the two
Tura paper was 9 cents. Sharp estimated there was currently main causes of blurred pictures:
In the era of the 15 cent Fuji prints anything up to 10 second-tier/grey market
irregularly offered by Harvey Norman, the movement of the camera, and
companies operating in Australia. Others
few cents saved per print takes on massive we spoke to put the figure at six or seven. movement of the subject. This is
significance to the independents' ability to "It's had a little bit of an effect on our done by means of a highly sensitive
continue to compete. sales," conceded Sharp. CCD sensor, which alloV;;s faster
Holmes speculated that we may see 10 "Grey market suppliers are coming in at shutter speeds. Thi.$ captures a
cent print offers from Big W or Harvey less than half the top price (of Kodak and shorter moment in time, greatly
Norman in spring promotions. Fuji)," said Just Picture It! buying group
As reported briefly in last issue, Photo reducing the risk of blurry photos.
managing director, Rob Heim. "The average
Direct is now supplying both Kodak and price is a saving of about 50 percent.
Fujifilm paper and chemistry, sourced from "It's here to stay. The horse has bolted
major shareholder Photo Me International. and you'll never get it back."
Photo Direct approached both majors Rob Gately, co-owner of Beau Photos in
to establish a local sub-distributor the south-east Melbourne suburb of
arrangement but both declined. Beaumaris, bought and warehoused a large
Photo Direct bristles at the tag "grey supply of Agfa consumables in the post-
marketer" as it went through the process of liquidation "fire sale", and says it's highly
seeking supply from unlikely he will deal
the official Australian with Kodak or Fuji Without Double Anti-Blur With Double Anti-Blur
distributors and - ..- in low light conditions in low light conditions
. . after those supplies
when that proved
-. - are exhausted.
--I a . a.. a "Last time I spoke
sourced from an to Fuji is was,'that's
"official" overseas the price, take it or
source. leave it'. We are a
"There's an official fairly large user, so
distributor, and Beau Photo's
Rob Gately. .:g I we would expect
that's Kodak some consideration. It
Australia," said just reminded me of Without Double Anti-Blur With Double Anti-Blur
Kodak general manager, Bryn Sharp. "We how it used to be with Kodak Express." with subject movement with subject movement
did not want to set them up as a distributor He said he was already doing some
to sell to our existing customers. " business with Photo Direct. In Sony's T-series, the Optical
Image Stabiliser doubles this
protection by compensating for
camera-shake. State of the art
Prestige paper distributor noise reduction further minimises
the likelihood of blurred or grainy
DES has been appointed as exclusive archival quality and a brilliant white
Australian distributor of the new Innova finish. The microporous gloss coated images. In fact, if you want a
FibaPrint Gloss, winner of the prestigious surface and a special acid inhibiting layer fuzzy picture, you might have
TIP A Best Independent Inkjet Paper combined with FibaPrint's ultra smooth
to find a fuzzy subject.
2006 Award. glossy surface and brilliant white colour
For more information, visit
DES debuted the Innova paper at Photo make it a prestige fibre-based alternative.
Imaging World in late April. Modelled on It is available exclusively from DES, in www.sony.com.au/cybershot
traditional fibre-based glossy papers, rolls and cut sheets in a wide range of
Innova FibaPrint Gloss claims a wide sizes. For more information, visit
colour gamut, great colour accuracy, www.des-pl.com.au.
JULY20061 PHOTO & IMAGING NEWS 1 7