BReports
ARNES
Bread & Bakery Product Mfg.
Industry (NAICS 31181)
n Market Reports
n Industry Trends
n Demographic Data
2011 edition
© C. Barnes & Co.
Bread & Bakery Product Mfg.
(NAICS 31181)
TABLE OF CONTENTS
Users' Guide
Industry Definition and Related Industries
Industry Establishments, Sales & Employment Trends
Industry Ratios
Establishments, Firms & Payroll
Sub-Industries - 2010 Estimated Industry Sales ($Millions)
Sub-Industries - 2010 Estimated Number of Establishments
Sub-Industries - 2010 Estimated Number of Employees
5-Year Trend - Estimated Industry Sales ($Millions)
5-Year Trend - Estimated Number of Establishments
5-Year Trend - Estimated Number of Employees
2011 U.S. States - Estimated Number of Establishments
2011 U.S. States - Estimated Industry Sales ($Millions)
2011 U.S. States - Estimated Number of Employees
2012 U.S. States - Estimated Number of Establishments
2012 U.S. States - Estimated Industry Sales ($Millions)
2012 U.S. States - Estimated Number of Employees
2011 U.S. Metropolitan Areas - Estimated Number of Establishments
2011 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
2011 U.S. Metropolitan Areas - Estimated Number of Employees
2012 U.S. Metropolitan Areas - Estimated Number of Establishments
2012 U.S. Metropolitan Areas - Estimated Industry Sales ($Millions)
2012 U.S. Metropolitan Areas - Estimated Number of Employees
Definitions and Terms
© 2011 Barnes Reports: U.S. Bread Bakery Product Mfg. 1
Bread & Bakery Product Mfg.
(NAICS 31181)
USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.
Managers, planners, and market researchers use this information for a variety of activities:
• Sizing markets and segments – You can estimate the size of the regional markets you sell in
and your company’s market penetration into that market. You can do the same with the market
segments in which you participate.
• Sales territory potential – You can estimate your market penetration and also the market potential
in any regional area or market segment.
• Sales forecasting – With the estimates on the size of the industry, market researchers supporting
a sales force can then estimate and forecast the future size of the industry.
• Advertising strategies – You can use this information for forecasting and estimating sales potential
and target advertising campaigns.
• Competitive analysis – You will use the information to locate your possible competitors (if it is
not already known), to estimate their size, growth and strengths and weaknesses and to see what
market segments in which they participate.
We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.
Copyright © 2010 By C. Barnes & Co.
Printed in USA
All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
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Note: Every effort has been made to verify and ensure the accuracy of the information within this
publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for
any loss or damage to any party as a result of the information or errors in this publication.
© 2011 Barnes Reports: U.S. Bread Bakery Product Mfg. 2
Bread & Bakery Product Mfg.
(NAICS 31181)
Industry Definition and Related Industries
NAICS 31181: Bread & Bakery Product Mfg.
This industry comprises establishments primarily engaged in
manufacturing fresh and frozen bread and other bakery products.
Related Industries
Frozen Food Manufacturing
Dairy Products
Canned Fruits and Vegetables Manufacturing
Packaged Food Manufacturing
U.S. Census Categories
NAICS 31181 – Bread & Bakery Product Mfg. is
100% of SIC 2051 – Bread, Cake & Related Products
100% of SIC 2053 – Frozen bakery products
35% of SIC 5461 – Retail bakeries
Sub-Industries
Bread, cake, and related products
Breads, rolls, and buns
Bagels, fresh or frozen
Biscuits, baked; baking powder and raised
Bread, all types (white, wheat, rye, etc); fresh or frozen
Bread, brown; Boston and other (canned)
Buns, bread type: fresh or frozen
Rolls, bread type: fresh or frozen
Cakes, pies, and pastries
Buns, sweet: except frozen
Cakes, bakery: except frozen
Bakery products, partially cooked (except frozen)
Bakery, for home service delivery
Bakery: wholesale or wholesale/retail combined
© 2011 Barnes Reports: U.S. Bread Bakery Product Mfg. 3
Bread & Bakery Product Mfg.
(NAICS 31181)
Industry Establishments, Sales & Employment Trends
Year Percent Chg. Year-to-Year
2008 2009 2010 2011 2012 08-09 09-10 10-11 11-12
Establishments 9,495 9,012 8,730 8,394 8,394 -5.1% -3.1% -3.9% 0.0%
Sales ($Millions) 31,503 29,415 29,684 29,323 30,423 -6.6% 0.9% -1.2% 3.8%
Employment 230,155 218,344 211,633 203,389 203,390 -5.1% -3.1% -3.9% 0.0%
Industry Ratios
Year Percent Chg. Year-to-Year
(Industry Averages) 2008 2009 2010 2011 2012 08-09 09-10 10-11 11-12
Sales ($M)/Estab. 3.32 3.26 3.40 3.49 3.62 -1.6% 4.2% 2.7% 3.8%
Sales ($)/Emp. 136,877 134,720 140,261 144,173 149,581 -1.6% 4.1% 2.8% 3.8%
Emps. per Estab. 24.2 24.2 24.2 24.2 24.2 -0.1% 0.1% 0.0% 0.0%
Establishments, Firms & Payroll
Employee Size of Firm or Establishment
2010 1-4 5-9 10-19 20-99 100-499 500+ Total
Emps. Emps. Emps. Emps. Emps. Emps.
Firms 3,505 1,727 1,457 1,194 206 97 8,186
Establishments 3,476 1,770 1,497 1,375 349 42 8,730
Payroll ($Millions) 126 163 295 910 992 3,589 6,076
* Firms (total company) are repr