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					                                                                     Real People
                                                                     Beyond The Statistics
                                                                                Volume One

                                                               Publisher: Saul Molobi
                                                  Editor/Publications: Pamela Moeng
                                    Editor/Internal Communications: Tandi Mapukata
                                                          Sub-editing: Pamela Moeng
                                                     Specialist Writer: Nicolette Tladi
                                                                 Writer: Mandla Zibi
                                                      Design Manager: Essery Singh
                          Production & Distribution Manager: Makhosonke Buthelezi
                             Photographers: Emmanuel Mohlamme and Essery Singh
                        Some photos supplied by LOSA, La Tribu cc and FURNTECH
                                                  Administrative Officer: Pinki Duiker


      The design & typesetting for this publication was done by Fannie Moseamo of:
                                                           Talking Heads Advertising
                                                                      PO Box 12592
                                                                                Hatfield
                                                                                   0028
                                                                 Tel: (012) 460 4030


Disclaimer: Unless otherwise specified, opinions expressed in this publication are not
                           necessarily those of the Department of Trade and Industry.
                               copyright: Department of Trade and Industry (the dti)
    contents page
Minister’s Foreword . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3
Losa . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6
Maria Garcia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10
Craft Planet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14
Yenza Manufacturing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18
High Quality Condoms For Africa . . . . . . . . . . . . . . . . . . . .20
S & N Rubber . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
VWSA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24
PE Milling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .28
Nomakhwezi Craft Centre . . . . . . . . . . . . . . . . . . . . . . . . .30
La Tribu cc - Lingerie Manufacturer . . . . . . . . . . . . . . . . . .34
Rosano Modes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .36
Tonneau Covers (TC) Manufacturing . . . . . . . . . . . . . . . . .38
Highgate Show Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .42
Furntech a dti incubator . . . . . . . . . . . . . . . . . . . . . . . . . . .46
Hazel’s Homestays . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .48
Bongolethu Tourism Development Project . . . . . . . . . . . . .50
Khulani Xhosa Village in George . . . . . . . . . . . . . . . . . . . . .54
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                                                              By Minister Alec Erwin




                                        Living testimony to the dti’s role
                                        in ensuring access to markets, finance
                                        and incentives, investment promotions,
                                        information and advice.
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                   Minister’s Foreword


             early all governments play a leadership role in advancing the competitiveness of their national economies in the


N            world. The government of South Africa is no different and focuses on addressing the needs of all South Africans.
             As part of this effort, the Department of Trade and Industry (the dti) builds strategic partnerships, removes
constraints to growth and manages key policies that provide greater certainty to economic stakeholders. These policies
include the Integrated Manufacturing Strategy, the revised Small Business Act and the Black Economic Empowerment Strategy
and ensure that the dti leads in creating an environment where free and fair trade and industrial development take place.
In practice, this commitment is implemented through the dti incentive schemes and programmes offered by the dti group
of institutions to encourage entrepreneurs and South African businesses to be more competitive, meet international
standards in manufacturing, create more jobs and contribute towards South Africa’s economic growth.


The dti recognises the role that existing industries and enterprises have played in all these areas and, through this booklet,
we feature inspiring stories of successful entrepreneurs, including survivalist micro-enterprises and globally competitive small
and medium enterprises. These success stories are living testimony to the dti’s role in ensuring access to markets, finance
and incentives, investment promotions, information and advice.Through this booklet, the dti aims to inspire South Africans
to start up and run their businesses effectively and efficiently and to highlight the role the dti group has played in supporting
and partnering with entrepreneurs and foreign investors and, ultimately, achieving the dti’s overall objectives of growth,
equity and empowerment.




 Alec Erwin
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                                                          by Nicolette Tladi
                                                          photography by Essery Singh




                                        fusion of traditional skill
                                        and contemporary designs…
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                   Losa


                  ho ever thought that Zulu art could grace the homes of the British elite? Well, now it does - thanks


W                 to the London South Africa Project (LOSA). The word is out - African cultural chic is trendy and
                  happening and international interior décor designers agree. A unique project, pioneered by Sotheby’s
of London, LOSA is the first collaboration between British-based designers and South African craft workers. The result
is a fusion of traditional skills and contemporary design.


Sotheby’s contemporary decorative arts unit invited six handpicked international designers to explore possibilities for
new designs. The designers visited targeted rural villages and spent time with the craft workers. Each designer responded
with ideas for new shapes, finishes and colours and produced innovative products that they felt would appeal to a
sophisticated, contemporary international market, says Jane Zimmerman, LOSA’s public relations manager.


More than 63 products were launched at the annual Contemporary Design and Decorative Art exhibition (CDA) held
at Sotheby’s of London in February 2002, where rural South African crafters from places like Mtubatuba rubbed
shoulders with internationally recognised designers, such as Issey Miyake and Yves St Laurent. Dubbed by the British
press as the toast of London, the collection ranged from beaded blankets and basketry to woodwork and jewellery, all
inspired by traditional South African pieces.


                                            Five Sotheby’s galleries were dedicated to LOSA products, which saw
                                            spectacular reviews and sales. London buyers - gallery owners and key
                                            members of the design scene to interior designers and design fundis -
                                            responded overwhelmingly.


                                            By 01 March 2002, more than R75 000 worth of crafts were sold and
                                            confirmed orders amounted to R1million. According to Zimmerman, LOSA
                                            product sales by the end of 2002 amounted to more that R2, 7million. Buyers
                                            included names such as Browns, Kelly Hoppen, Mint, and Conran (Tokyo, Paris,
                                            New York and London).


                                            It all began in 2001 when Sally Story approached Sotheby’s of London with
                                            the aim of accessing international markets for South African rural craft
                                            workers. Although appreciative of the beauty and quality of the traditional
                                            pieces, Sotheby’s saw no place for traditional craft at the CDA, but agreed to
                                            assist and invited us to work collaboratively to fuse international
                                            contemporary design with South African rural craft skills, says Zimmerman.


                                            LOSA was born out of the work of KhumbulaZulu Craft.The latter’s purpose
                                            was to alleviate poverty and create jobs for rural communities in KwaZulu
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                                                                    Natal, but KhumbulaZulu Craft has expanded that now to include Mpumalanga, the Eastern
                                                                    Cape and the North West Province. While helping to revive and assist in the survival of
                                                                    indigenous art forms and techniques before they were lost forever, KhumbulaZulu Craft
                                                                    recognised that the tourism boom was an excellent opportunity for job creation, income
                                                                    generation and, ultimately, financial independence for rural communities. Access to markets -
                                                                    local and international - has been a critical activity of KhumbulaZulu Craft.


                                        LOSA’s service provider in respect of field staff, business skills transfer, transportation and mentoring, KhumbulaZulu Crafts
                                        uses all profits generated through the project on product development. Ultimately self-sustaining, LOSA now runs an
                                        internship programme where young South African design graduates are coached by the international designers visiting the
                                        country. Interns get firsthand experience with internationally recognised designers in a range of fields. The South African
                                        rural craft groups are also taught new skills and product concepts are introduced. As orders come in, Zimmerman said,
                                        more and more work is commissioned to provide them with regular incomes. She added that the greatest challenge for
                                        this empowerment programme is a lack of funding.


                                                              The Department of Trade and Industry (the dti) has been the major player in smoothing a way for
                                                              the London South African collaboration. Aside from registration of the project,Trade and Investment
                                                              South Africa (TISA), a division of the dti, was responsible for the facilitation of export and tax
                                                              licences and transportation and marketing material costs, says Nadia Sujee, dti’s arts and crafts
                                                              sector manager.


                                        “The venture will help fast track community craft projects into vibrant and lucrative SMMEs (small micro mediums
                                        enterprises). The designers they’re partnering with come with an open market for the crafters to sell their products into,
                                        which guarantees them sustainability and international exposure. TISA funded travel costs and accommodation for the
                                        designers who visited the country and the marketing material for the products co-produced by the crafters and
                                        designers.Their participation definitely contributed towards lifting the standards of the crafts produced and exported to
                                        the UK,” she said.


                                        Zimmerman says through the special sector assistance program LOSA produces first-class catalogues
                                        of their work and will invite six jewellery designers to begin work on the LOSA jewels project. The dti
                                        is also enabling us to present our second collection to interested parties in Europe as well as the US.
                                        “Initially airfares and exhibition costs were funded through the Export Marketing and Investment
                                        Assistance scheme (EMIA) program. We also receive other support from the dti foreign offices and are
                                        hoping to run an exhibition with their representative in Paris. The dti’s commitment to creating
                                        independent SMMEs encouraged us to pursue commercially viable marketing programmes,” she says.


                                        LOSA’s future plans include developing LOSA Jewels, a separate initiative with the Vukani Ubuntu Project, which will
                                        comprise a collection of jewellery designs by international designers and exhibited internationally.This initiative is based in
                                        the mining town of Barbeton and will empower graduate jewellery students and ensure the beneficiation of locally
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                    Five Sotheby’s galleries were dedicated to LOSA products,
                                     which saw spectacular reviews and sales.




produced South African precious stones and metals. According to Sujee the dti will continue helping LOSA by pointing
them out to the right markets and will be involved in their new Jewellery venture and use it as a sustainable model to lift
craft to international standards.


LOSA is also planning a wood design production project in Knysna in collaboration with the Department of Water Affairs and
Forestry. We, as South Africans should work hard to dispel the attitude that Africa cannot deliver quality products and at the
same time learn all the skills and cutting edge technology used by designers around the globe to our advantage, she concludes.




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                                                        by Nicolette Tladi
                                                        photography by Essery Singh




                                         Out of passion and energy
                                         a dream was conceived….
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M
            aria Garcia oozes charm, energy and passion as she demonstrates an array of perfumes and skin
            care products she has lovingly developed. The embodiment of a South African success story, she
            graduated from being a struggling housekeeper doing facials in a backroom to being a multi-million
dollar businesswoman and global player. All within two years!


Maria is founder of, and the name behind, MG Laboratories, manufacturers and developers of a world-class
skin care range. Her entrepreneurial skills began when she experimented with mixing alcohol and her favourite
flowers to make perfume that she sold to her school friends and neighbours, contributing the money she
earned to the household's expenses.


Of Portuguese descent, Maria spent some of her early years in a Cape Town orphanage. In later years, Maria
began doing facials and providing skin care services from her backroom at her home. Having made up her mind
that she wanted to start her own business, Maria was sent from pillar to post in search of funding for her
cosmetics company.


"The bank refused to invest in my venture, as I didn't have collateral. They sent me to the Small Business
Development Corporation (SBDC), who also turned down my application, as I didn't have enough money to
attend their business management course. My employer and friends refused to sign security for me, but I chose
not to give up," she says.


As a last resort, Maria ceded an insurance policy from Sanlam to raise a R15 000 deposit. The bank then loaned
her R5000 and Maria Garcia Cosmetics was born. The fledgling business did so well that it attracted an
international investor who bought Maria out. Then, in the year 2000, with new ideas and a desire to see her
name amongst the best in the chemicals industry, the entrepreneur began a new Maria Garcia Laboratories.
Today, three years later, the company employs 50 people and has been valued in excess of R40 million by
analysts.


Within two and half years of its inception, MG Laboratories competed with 2000 of the world's top cosmetics
and skin care companies and walked away with the award for best packaging worth millions. Her cosmetics line
is now used by international airlines in their bathrooms and amenity bags, including Air Emirates and South
African Airways. Singapore and KLM Airlines have also approached her.


Maria’s world-class fame began when a friend suggested that she approach the Department of Trade and
Industry (the dti). That led to a mutually strong and beneficial partnership. The dti’s Trade and Investment
division was looking for South African developed and manufactured beauty products for display during an
exhibition in London. Maria was chosen as one of South Africa’s business representatives. After that came
the Gulf Beauty Show where her exhibition was a runaway success.The dti also assisted with organising
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                                         one-on-ones with buyers from Dubai and the Arab Emirates. After she secured millions worth of sales, the
                                         dti facilitated the process of attaining export licences, shipping arrangements and taxes.


                                         Through the support of the dti’s Trade and Investment programmes, she has exhibited in trade shows in
                                         Dubai and the Arab Emirates, where she has won contracts worth millions. Her products are now sold in trade
                                         centres, pharmacies and jumbos across South Africa. Her products have been internationally launched around
                                         the world including the West Coast of the US, Dubai, Namibia, the Ivory Coast, Australia, China, Russia,Tunisia,
                                         Tanzania, Rwanda, Nigeria, Congo Brazzaville, Ghana, Botswana, Kenya, Gabon and the United Arab Emirates.


                                         "My first dti trip was in 2001 to London. I brazenly approached Harrods and they told me I'd need at least
                                         109 thousand pounds to market my products in Britain. At the time I wasn't ready, but now I am more than
                                         ready for the UK market. The second dti sponsored trip was to Dubai, where I liaised with potential buyers
                                         from the Arab Emirates, France and Italy at the exhibition. All were impressed with the professional products
                                         we offer and the elegant and up-market packaging which puts our products with the best in the world," she
                                         says with pride.


                                         MG Labs has drawn substantial global interest because of its superior products, packaging and consumer appeal.
                                         The company has standing orders from Areej, one of the leading outlets in the United Arab Emirates. With 13
                                         outlets throughout the Emirates area, Areej is part of Al Tayer, the diversified Dubai trading group. The initial
                                         MGL shipment to six Areej outlets sold out in three months.


                                         Maria says entrepreneurs should meet the dti halfway by doing their feasibility studies and offering a quality
                                         product because they represent not only their own businesses abroad but also the country as a whole.


                                         "The dti practically walked hand in hand with me and pointed me in the right direction every time. But what
                                         has been the most inspiring motivation for me and my vision is the faith and the confidence that the dti had
                                         in me when I was rejected by all the institutions that are supposed to support entrepreneurs, " she says.


                                         Maria’s immediate plan is to launch an energetic domestic campaign and products affordable for the ordinary
                                         working-class South African, who will not settle for anything less than the best. Her overriding ambition is to
                                         “take on the giants” in the New York, London and hotel markets. Maria does not take her success for granted.
                                         She wants to capture more major airlines and introduce a colour range to her skin care products.


                                         Maria’s early days in an orphanage have influenced her sense of social responsibility. For that reason, she is in
                                         the process of creating a foundation to support underprivileged children. Her latest range of products for
                                         young girls, inspired by a little girl she saw on a plane to London, is “Making a Wish”.
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“The proceeds of this range will go towards the ‘Fairy Godmother Foundation’ that will support children
growing up in orphanages. I strongly believe that youth are our future and when you have, you should give back
to the community.There’s truth in the saying that one has to give to receive,” she says.


What drives this diminutive and energetic woman?


“Poverty, of course. I was starving and I refused to let my vision die. I had the desire, unrelenting passion to
succeed, the ability to produce a quality product, and my human relations stood me in great stead.Through all
the suffering I went through, fear never entered my mind as I knew that when so many doors close in your
face, the nearer you are to success, ” she says.


Her loyalty, belief in and support from her staff are proof of her commitment to development. She still retains
some of the employees that she began with in 1993 as a struggling entrepreneur. Maria’s first pine desk - marks
and all - has sentimental value and pride of place in her new offices.


“I want to be 70 years old and be able to look back on my journey, knowing that I have tried my best, to show
the world that YES it can be done in South Africa. My life’s principle is about honour and that anyone can
achieve anything – all they need is endurance and the unrelenting desire and passion to never give up on their
dreams and aspirations.”



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                                                           by Nicolette Tladi
                                                           photography by Emmanuel Mohlamme




                                         Another man’s waste is
                                         another man’s livelihood.
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                 Craft Planet


           nother man’s waste is another man’s livelihood. Craft Planet - a textile and clothing initiative – is a case in point.


A          It all started with a gentleman’s agreement in 1999 between the Bafokeng Queen Mother Mme Semane Molotlegi
           and the Sun International Resorts - the hotels’ condemned bed linen and tablecloths would be given to the
project to recycle and use to create jobs. Craft Planet would then produced hand-dyed and handcrafted African textiles
some of which the group would buy to decorate some of its hotels. It was a private sector and community project that
stood the test of time.“We wanted a sustainable way that will assist us to create and maintain the jobs held by the women
working in the project. We were not interested in a once off donation,” the Queen Mother said.


Craft Planet creations are made from 100% cotton fabric at Phokeng, the traditional stronghold of the royal Bafokeng nation
with a population of 250 000 in the North West. Like almost all South African’s semi-rural areas, the area is affected by
widespread unemployment and the Queen Mother, who is also an administrator within the RBN Structures took it upon
herself to take an active role in setting it up, developing and marketing it. Here a unique combination of indigenous textile
skills, business investment, technical training and international recognition has helped a proud community rise above the curse
of poverty and unemployment. Today the Bafokeng women’s club factory employs 12 people in various textile operations,
from customised dying, hand screen-printing and machine sewing. The result is the high quality, truly authentic South African
fabrics that carry the Craft Planet label.The exciting and creative products include throw cushions, duvets sets and placemats
depicting ethnic African prints with names to match. Bedding and table linen patterns are available in Maikgantsho, Calabash,
Zebra, Bushman, and Motswana skins in shades of browns and greys.


Sun International Resorts adopted the project to be one of its community development
initiatives. Their need for material provided the group with an environmental and
developmental solution to their redundant linen stock. The alternative of throwing linen away
at rubbish dumps around the North West was discarded as they embarked on this joint
venture with Craft Planet. “Sun International Resorts has five-star rated hotels that can’t afford
to have flawed linen, if there’s a non-removable wine stain on a tablecloth it is immediately
condemned so is bed linen. In rare cases whenever there a natural disasters blanket would be
donated to affected communities as part of the hotel’s social responsibility programme,” says
Dan Ntsala, social equity manager at Sun City. “The Sun City resort is environmentally
conscious and we believes in recycling our waste and also helping the community. Craft Planet
projects creates jobs for people that would otherwise not been employed. We have four
hotels in the group and two of them, the Palace and Cascades are five-star hotels with very
high standards and we can’t afford to have stained or worn bed linen and every eight months
we condemn it.”


Sun International’s role does not start and end with the supply of the redundant linen.
We have included Craft Planet in our village tour route so that tourists can stop and buy direct
from the project. Whenever Sun City holds huge events we invite Craft Planet to exhibit their
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                                         products and we also use them for interiors décor at some of our bomas (traditional African huts) at some of our resorts,”
                                         Ntsala says.


                                         The dti has played a major role in developing the skills and marketing the Craft Planet globally. The Queen Mother says it
                                         has helped them penetrate the international market and assisted with targeted exhibitions abroad through the Export
                                         Marketing and Investment Assistance scheme (EMIA). Their products were showcased in the selling exhibitions to Paris,
                                         France and twice to New York in the US.


                                                                                   “In those 10 days we were abroad we sold more stock than we normally sell in 3
                                                                                   months at home and I would recommend that the dti hosts such exhibitions in
                                                                                   future,” she said.
                                                                                   In future she says dti should consider advancing the 80% funding upfront as small
                                                                                   businesses find it extremely difficult to raise the travel and accommodation costs
                                                                                   upfront. As a result of this, we were invited but missed an opportunity to exhibit
                                                                                   in Germany,” she said.


                                                                                   Ntsika Enterprise Promotion Agency, a dti small business support agency also
                                                                                   included Craft Planet in the domestic exhibitions and seminars, which included the
                                                                                   Craft Imbizo 2 held during the World Summit and the Indaba Expo. The aim of
                                                                                   these exhibitions is to offer community-based and other craft producer groups a
                                                                                   forum for the exchange of experiences, ideas, and skills related to the
                                                                                   management of their businesses and to improve their skills and capacity to
                                                                                   produce marketable products. In 2001 Craft Planet was selected to participate in
                                                                                   the Milan, Italy exhibition but due to financial constraints withdrew at a later stage
                                                                                   and Ntsika staff members represented the project and brought Craft Planet a
                                                                                   handsome income in sales.


                                                                                   Initially Craft Planet was dependent on Sun City’s redundant linen but it later
                                                                                   expanded its operations by stocking new and various fabric textures to mix with
                                                                                   the linen. The Queen Mother, known for her determination and good
                                                                                   interpersonal skills, approached the Council for Scientific and Industrial Research
                                                                                   (CSIR). The CSIR’s Textile Design Centre runs a Department of Arts and Culture
                                                                                   (DAC) sponsored programme focusing on poverty alleviation and job creation in
                                                                                   rural communities.


                                                                                   “We were a group of women with basic sewing skills and we were despondent
                                                                                   as the market was saturated with clothing manufacturers and designers. In the
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                   She is positive that economically she’ll turn Craft Planet
                                            around to generate more income.



beginning the initiative’s focus was on job creation and skills development and neglected to empower themselves with
marketing and financial management side of things. “We approached CSIR Port Elizabeth to develop marketable products
for us using material remnants from Sun City. Out of that exercise from the redundant sheets we could make doormats and
pillowcases and with tablecloths we made comforters, bedcovers, cushions with exotic designs,” she says.


She says she was honoured to be one of the first TWIBBERS (a TWIB ambassador) in 2000 when she was awarded a second
prize in the Textile category winning R5 000, which she used to buy two industrial machines. She also received an award
from the South African chapter of the International Women’s Forum (IWF) amongst others.


A proud mother of six, four boys and two girls, the Queen Mother devotes most of her time towards community building
projects. She has vast experience in handling community matters and, as a peace-loving person, she has resolved many
disputes fairly. She is serving as an advisor to a bee farming initiative that employs six women and Serobe Pottery, which
employs four women. She is also the driver behind the annual Bafokeng Career Exhibition which started two years ago and
plays a supportive role to the HIV programs, the aged and the disabled.


The Queen Mother says major challenges facing the business include
the lack of access to markets, which leads to accumulated stock in
the Craft Planet storeroom. She says the Royal Bafokeng
Administration (RBA) assists the project with the premises they
operate from, which they have so far been using free of rent. “Was
it not for this support, Craft Planet would have long been buried.We
depend on the walking on feet for sales and literally operate from
hand to mouth,” says the Queen Mother.


Our biggest moments is when we have tourists, the cash injection
we receive then varies from R15 - 30 000 in a good day. We also
have slack months when we have little or no income for days,” she
says. But she’s positive that economically she’ll turn Craft Planet
around to generate more income.


“We have just appointed a marketing and economic advisor and we’ll definitely turn the project around to yield much needed
profit. We also plan to open an outlet in the central business district where people can buy our products. We are also
expecting a lot of orders from the RBA due to the coming enthronement of the king in August, “ she says.
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                                         Yenza Manufacturing
                                         by Nicolette Tladi
                                         photography by Emmanuel Mohlamme

                                                                  hemba Mtati always had an eye for an opportunity. After years of sitting behind a computer,Themba heard that an


                                                        T         automotive manufacturer was going to outsource most of its non-core business activities to smaller companies. This
                                                                  soft-spoken ICT employee jumped at the chance to leave his cushy job at an automotive manufacturing plant in
                                                        Port Elizabeth to start on his own.


                                                        With a little help from friends, he set up shop in the COMSEC Complex in July 1997, went into a partnership with a tool
                                                        manufacturer and Yenza Manufacturing was born. The company produces automotive components, including brackets,
                                                        assemblies and other auto steel pressings.


                                                        “I saw an opportunity and I jumped for it because it presented me
                                                        with the independence I’ve always wanted. When I approached the
                                                        company’s outsourcing department, I was told that they would be
                                                        supportive of my venture.We raised the finance and in the beginning
                                                        we started with only two machines, but now, as you can see in the
                                                        factory, we have world-class technology and equipment at our
                                                        disposal,” he said.


                                                        Although armed with a BSc from Fort Hare and a BCompt from Unisa, Themba, as do most small entrepreneurs starting
                                                        out, says it was not easy, particularly financing his business venture. He approached the normal commercial banks in vain and
                                                        ultimately his options were narrowed down to the Independent Development Corporation (IDC) and FutureBank.


                                                        “In the end, FutureBank offered us an interesting and staggered payment package that we couldn’t refuse,” he says.


                                                        Five years down the line,Yenza Manufacturing now supplies major automotive manufacturers in the Eastern Cape, including
                                                        Volkswagen South Africa (VWSA), Delta and DaimlerChrysler South Africa (DCSA). Yenza has also made in-roads into the
                                                        export market and now supplies the DaimlerChrysler mother plant in Germany as well, and intends expanding beyond that.
                                                        With R8 million turnover per year and 38 employees,Themba feels that Yenza has definitely arrived.


                                                        Themba received assistance from the dti in acquiring quality management systems, which include the SABS ISO 9002,
                                                        VDA6.1 and QS9000 that are internationally recognised.Through Ntsika’s TDIP programme, Yenza’s employees have received
                                                        the skills training necessary to meet the quality objectives the company has set out.The SMMDP grant the company obtained
                                                        in 1999 eased cash flows. Themba also participated in three automotive trade fairs through the Export and Market
                                                        Investment Assistance (EMIA) incentive scheme, including the Automechanika in Frankfurt, Germany and Bayern Innovative
                                                        in Switzerland in 2002. As part of the South Africa business delegation,Yenza exhibited their products and also networked
                                                        with automotive manufacturers around the world. Themba also participated twice in the SEMA show in Las Vegas in the US.
                                                        “I’m still following up on the many contacts established there during the one-on-one meetings we had during the trade fairs,”
                                                        says Themba.
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                     “I saw an opportunity and I jumped for it because it
                presented me with the independence I’ve always wanted.”




This, in conjunction with the Ntsika’s Trade and Investment Development Programme (TIDP) and assistance from the Trade
and Investment South Africa (TISA) unit, has added value by pointing Yenza to the right opportunities.


“It was through the TIDP scheme that we could improve our quality and production standards and we obtained a huge
components’ order from DCSA which tremendously increased our turnover. Without that qualification we wouldn’t be able
to get work from any of the overseas companies. It also lifted our company profile as we participated amongst the best
automotive players in the country and world,” he says now.


                                                          Yenza also received assistance from other funding partners such as
                                                          Ebony Consulting International, which assisted with financing the
                                                          company’s training and development programme. But, says
                                                          Themba, Yenza still needs to build their tooling capacity and
                                                          perhaps rope in international experts to assist in that field. He feels
                                                          strongly that the incentives that helped Yenza should be vigorously
                                                          marketed to small enterprises as they add so much value to their
                                                          operations and development.


Themba’s plans now include penetrating the United States and United Kingdom markets.“We also want to expand our local
base of customers by supplying even more original equipment manufacturers (OEMs). South Africa has a gross shortage of
skilled tool manufacturers and we need a strategy for SMEs in terms of improving the tool manufacturing skills base.
Government can do that by encouraging and supporting apprenticeship programmes through the skills development levy to
ensure that manufacturers don’t lose out on contracts crucial to the survival of small companies,” he says.
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                                    High Quality Condoms For Africa
                                    By Mandla Zibi
                                    photography by Condomi Africa

                                                              hink about foreign direct investment into South Africa, and the opening of a condom factory is likely to be the last


                                                    T         thing on your mind.Yet invest is exactly what Condomi Africa LTD intends doing in South Africa. The venture makes
                                                              sense in a region reportedly undergoing the biggest HIV/Aids explosion in the world. However, that is not the sole
                                                    and overriding motivation for the investment, according to Chief Financial Officer Jonathan Levitt, a representative of
                                                    Condomi Africa.


                                                    “We believe strongly in our social responsibility as a company. Of course, we are not an NGO - we can see the huge potential
                                                    for profits, but we put people first,” says Levitt.


                                                    Condomi Africa is a subsidiary of Condomi AG, a German-based condom manufacturing success story and one of Europe’s
                                                    largest producers of condoms. Current capacity is 370 million condoms per year and this was projected to rise to 720 million
                                                    at the end of last year. The total planned investment into South Africa is R150 million. This includes the construction of a
                                                    factory in East London as well as a sales and marketing office in Johannesburg.


                                                    “Planned production at the new factory will occur in two phases, phase one being the production of a raw condom, and
                                                    phase two the testing, foiling and packaging of the condoms,” Levitt explains.
                                                    Currently, Condomi employs about 16 East Londoners in packaging the
                                                    condoms: phase two having been implemented first. At full capacity, the
                                                    business will employ more than 350 South Africans.
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                                                                “We believe strongly in our social
                                                                    responsibility as a company”



Notwithstanding the huge demand for condoms
in the Southern African region, Levitt says a
number of factors led them to choose South
Africa as an investment destination, as opposed to,
for instance, Kenya. “It was clear that a number of
countries could not guarantee essentials like
uninterrupted water and electricity supply.
International banks were reluctant to fund
investments into other African countries. Also,
South    Africa   possesses    a   well-developed
international community infrastructure within its
borders,” Levitt says.


Why the Eastern Cape? “Initially we were keen on the Western Cape, but Daimler-
Chrysler invited us to the Eastern Cape, and the close proximity to the container harbour
and the airport played an important role,” explains Levitt. He adds that the province being
the poorest in the country weighed heavily on the company’s social conscience.


Levitt also has praise for the role played by the Department of Trade and Industry in smoothing the way for the investment
to take place. “Government directed Condomi to the East London Industrial Development Zone, with its subsidies to
manufacturing companies, tax free incentives and reduced rates for water and electricity,” he says.


The chairman of Condomi AG, Dr Volker de Courbiere, echoes Levitt, saying: “It is the responsibility of developed countries
to support developing countries, and to recognise these countries as investment destinations. Condomi’s investing in South
Africa will not only provide a steady income for more than 350 people and their families, but will also uplift the general living
standards in the Eastern Cape.”
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                                         S & N Rubber
                                         by Nicolette Tladi
                                         photography by Emmanuel Mohlamme


                                                                  tuart Browning feels as if he has been planting trees without reaping any fruits for 11 years. With a turnover of R24


                                                        S         million and a break into the international market, he feels his rubber business is beginning to bear fruit. Stuart, an
                                                                  engineer by profession, managed a rubber manufacturing plant before he started his own firm, S & N Rubber.


                                                        Over the years Stuart spent several million rands in product development and state of the art equipment. His company
                                                        specialises in manufacturing both compound and components, which are ultimately used in various applications in the
                                                        automotive and tyre industry as well as in general engineering and the leisure industry. The firm also supplies rubber
                                                        components such as grommets, rubber gaskets, exhaust hangers, hoses, o-rings, and others directly to automotive assembly
                                                        plants.


                                                        To a lesser extent, the company also serves the leisure and building industries with various parts. In 2002 S & N Rubber
                                                        embarked on a marketing drive to expand its business. This resulted in supply agreements with three major tyre
                                                        manufacturers, as a result of which the factory was relocated to bigger premises in Deal Party, Port Elizabeth. Acquiring
                                                        additional funding enabled the company to source more equipment, which trebled production output.


                                                        The South African Bureau of Standards (SABS) also awarded the company the ISO/TS 16949 certification, which enabled it
                                                        to comply with international best practices and to compete for tenders abroad.


                                                        “S & N Rubber is one of the first rubber compounders to have achieved this important quality accreditation and this again
                                                        proves ourselves as a reliable and focused supplier,” Stuart observed.


                                                        He says that this development has paved the way for S & N Rubber to vigorously pursue further growth and to expand its
                                                        domestic and international markets.The company’s foray into international markets was founded on and backed by the solid
                                                        base and enormous strength already formed by the Eastern Cape’s automotive sector as an important global player.


                                                        “I believe that the Province has been making good inroads and gaining momentum with regards to automotive component
                                                        manufacture and we are now more competitive with regards to export potential.This is, however, not an easy ride, as most
                                                        of the raw materials for rubber manufacture are dollar or euro based, which has added negative ramifications on production
                                                        costing. Notwithstanding this, I still believe that good opportunities can and will prevail for those willing to do the footwork,”
                                                        said Browning.


                                                        The company qualified for the Depar tment of Trade and Industry’s incentive scheme, the Small and Medium
                                                        Enterprise Development Programme (SMEDP), for three years. This tax-free cash grant is offered by the dti to
                                                        manufacturing companies based on the cost of the company’s investment in land and buildings, machinery, equipment
                                                        and commercial vehicles. The objective of the programme is to create wealth, generate employment, develop
                                                        entrepreneurship and the use of raw materials.
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Stuart says the cash injection has assisted and will assist him in his present and future plans, which include continual
improvements, development and the commissioning of a state of the art compound mixing and component manufacturing
plant. He goes on to say that without the support of the dti and its funding he would certainly not have been able to realise
his dream and accomplish the required expansion.


                                                         Part of the plan has been the strengthening of the company’s
                                                         management team. An immediate benefit to the local economy was the
                                                         doubling of the number of employees on S & N’s payroll. Key personnel
                                                         were sought, pushing the staff complement of the company to 62 and
                                                         reinforcements in the form of casuals are hired whenever this becomes
                                                         necessary.


                                                         “All S & N personnel are dedicated to exceeding the needs and
                                                         expectations of our customers in all terms including quality, cost and
                                                         delivery. To achieve this we are committed to a quality system
                                                         complying with the requirements of SABS ISO 9002 and ISO/TS 16949.
                                                         Emphasis will also continually be placed on upgrading equipment and
                                                         facilities in order to meet the growing technological demands in the
                                                         marketplace,” he said.


Browning believes continuous benchmarking within and outside of the
automotive industry will be done annually for effective competitiveness,
productivity, quality measurements and analysis and it will ensure that S & N
Rubber remains a world-class company. All this contributes to the
company’s bottom line - for Stuart Browning it is time to start picking
well-deserved fruits.
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                                         VWSA
                                         by Nicolette Tladi
                                         photography by Emmanuel Mohlamme


                                                                   utomobile manufacturer Volkswagen South Africa (VWSA) will increase its investment in plant infrastructure,


                                                        A          product upgrades and improved facilities to R2.2 billion over the next six years at its Uitenhage plant in the
                                                                   Eastern Cape. The self-funded investment is viewed as a vote of confidence in South Africa and will enable the
                                                        company to offer more exciting products, develop its people and improve production facilities in the years ahead. According
                                                        to Matt Gennrich, Volkswagen South Africa’s communications general manager, it will also boost the country's economy
                                                        through its value-adding exports and foreign exchange earnings.


                                                        Necessitating a cash injection of R690 million, the Uitenhage plant infrastructure was recently upgraded and enhanced to
                                                        facilitate production of VW’s new Polo. There are 5 100 people employed at the facility that includes a press shop and an
                                                        engine manufacturing section.


                                                        Volkswagen South Africa, a wholly owned subsidiary of Volkswagen AG of Germany, assembles the Volkswagen Citi Golf and
                                                        Caddy, the Polo and Polo Classic, and the Golf 4 and Jetta 4 vehicles at its base in Uitenhage. The company also imports a
                                                        large range of Volkswagen and Audi vehicles.


                                                        In 2002,Volkswagen South Africa was one of the largest car manufacturers on the African continent, building 77 000 vehicles
                                                        for the South African and overseas markets. Recently VWSA was named one of “the most promising companies in South
                                                        Africa” and one of “the best 49 companies to work for” by the Corporate Research Foundation. In addition, it managed to
                                                        retain its position as number one in the passenger car market in 2002.


                                                        “Since the introduction of the Motor Industry Development Programme (MIDP) some seven years ago, the company has
                                                        been one of the first original equipment manufacturers (OEMs) to reduce their number of platforms for locally produced
                                                        cars.VWSA's production figure for 2002 stands at a total of 77 000 vehicles,” Gennrich says.


                                                        He explains that the 30 000 unit per year export figure – the rate at which the local company now supplies to its export
                                                        market - is determined by market demand for its product in the European and Far Eastern markets. Currently, the company
                                                        produces the Golf 4 for export to Europe and the Polo hatchback for export to right-hand drive Far East markets.


                                                        Due to the structure of the MIDP, the company will increase their component exports to the Volkswagen group from the
                                                        R1,6 billion worth of catalytic converters, engines, alloy wheels, drive shafts, leathers, wiring harnesses, rubber-metal parts, and
                                                        other components exported last year. Volkswagen South Africa's activities in this regard will continue to be a consistent
                                                        source of business for the next five to seven years, with a view to extending these component-supply contracts and
                                                        establishing more. Accredited with the ISO 9001,VDA 6.1 and ISO 14000 quality and environmental management systems,
                                                        the company is able to meet best international standards.


                                                        In addition to the MIDP, Volkswagen South Africa has also qualified for three other dti administered incentive schemes including
                                                        the Productive Asset Allowance (PAA), the Strategic Investment Programme (SIP) and the Critical Investment Programme (CIP).
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“Overall the MIDP is a good programme. In fact, it is a key to attracting foreign direct investment to SA and it is meeting its
objective of improving local manufacturing. As a result quality has improved, making us a formidable global player,” Gennrich
emphasises. “It is quite clear that the South African motor industry has entered a period of sustainable high growth and
globalisation. Many of our competitors have followed our example of large-scale fully built-up (FBU) exports, while others
have pursued the component export option."


South African exports continue to make significant gains in both FBUs and components, with the automotive sector having
become the largest manufacturing sector in the economy. Today it accounts for a sizeable 5,7% of the country's gross
domestic product, only mining and agriculture surpass its contribution.


Volkswagen South Africa’s goals for 2003 are to further improve the quality of its vehicles and its quality ranking within the
VW Group and to aggressively increase component exports and local content in Volkswagen vehicles, particularly the new
Polo model. The company is also committed to building a skilled, motivated and empowered workforce.


“Training will be an ongoing priority for the company as we raise instruction levels for the increasingly sophisticated
technology of the next generation of Volkswagen cars. In addition, we are picking up the tempo in terms of achieving
employment equity targets, especially amongst the upper echelons of the company, having already made good progress at
technical, associated professional, clerical and operator levels. Inside our plant we have also successfully rolled out an HIV/Aids
programme in partnership agreement with GTZ, a German government agency, to tackle this major threat to our people
and our business, " Gennrich said.


Late in 2002 the extension from 2007 until 2012 of the much vaunted Motor Industry Development Programme (MIDP)
was welcomed by the automotive industry as a basis on which to plan the future. The announcement followed a review
initiated at the beginning of 2002 by the Department of Trade and Industry (dti), the objective of which was to provide
clarity regarding policy for the next 5-year planning period. The review confirmed the MIDP to be a successful programme
achieving its aims of reduced protectionism and structural changes towards efficiencies and lower costs. At the same time,
the motor industry's share of domestic manufacturing output, value-added exports, investment and employment had increased.
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                                         The dti says that, while assistance to the industry will continue to decline, the MIDP seeks to strike a balance between further
                                         opening to international competition and maintaining a certain measure of protection.The existing policy, coupled with the
                                         proposal to extend the programme to 2012, encourages positive developments, borne out by recent announcements of
                                         significant expansions by leading vehicle producers and further growth in automotive component exports.


                                         Gennrich says original-equipment manufacturers (OEMs) have a fundamental interest in increasing local content for two
                                         primary reasons.“The first is to reduce the duty burden, and the second is to reduce an enormous cost disadvantage related
                                         to inbound logistics," he elaborates.


                                         He believes that, despite the logistical challenge imposed on the local industry by operating from Africa, the MIDP's foresight
                                         to develop the component sector has encouraged local component producers and those of foreign origin to invest in the
                                         local automotive sector. This has been effected through a reduction of the number of models manufactured, which has
                                         allowed component producers to grow by increasing the production of components to meet the demands of OEMs serving
                                         local and foreign markets.


                                         Involving extensive research and consultation with stakeholders represented in the Motor Industry Development Council,
                                         the dti’s 2002 Review resulted in the slower phasing down of import duties. Duties on light vehicles, currently at 40%, will
                                         decline from 30% in 2007 to 25% in 2012. Duties for completely knocked down (CKD) components, currently at 30%, will
                                         decline from 25% in 2007 to 20% in 2012.


                                         A key element of the MIDP is import-export complementation. This is a trade facilitating measure designed to encourage
                                         specialisation by component and vehicle producers.This policy has encouraged a number of vehicle makers to produce fewer
                                         models in higher volumes for domestic and export markets; thus, vehicle manufacturers are able to achieve economies of
                                         scale in their own plants. They then also import other models at lower rates of duty to maintain their model range in the
                                         domestic market.


                                         Following the Mid-Term Review, which came into effect in 2000, the evaluation of motor industry exports for import rebate
                                         purposes was due to be phased down from 100% of local content value to 70% by 2007. This phase down will now be
                                         extended to 2009 and the valuation of exports for import rebate purposes will remain at 70% until 2012. Because the PAA
                                         has been in operation for a relatively short time no decision has been taken regarding its future beyond 2007.


                                         Volkswagen South Africa, as part of their empowerment programme, outsource most of their non-core business services,
                                         such as security and cleaning. In the case of production supplies, bigger companies are encouraged to sub-contract to smaller
                                         black-owned companies.The company is strongly involved in community development projects and in 1988 they founded a
                                         community development trust.The Volkswagen Trust is a self-funding trust that invests the returns made on a capital base in
                                         the local community, disbursing to date R22 million through various projects. Board members are drawn from employee
                                         representatives, management and the Uitenhage community.
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“The focus of the trust is on education; youth and women development; job creation; health; and, HIV/Aids programmes.
Annually 100 bursaries are disbursed to qualifying students from the greater Uitenhage area, not necessarily employees’
children, and we encourage certain fields of study to generate scarce skills. We’ve also been involved in the building of the
Babs Mantlane, a community hall project in Uitenhage, and the Uitenhage and Dispatch Development Initiative (UDDI),”
Gennrich said.


A public-private partnership between the community of Uitenhage, local business, provincial government and the local
Nelson Mandela Metro, the UDDI is based on a similar model in Germany called “Auto Vision” and is aimed at infrastructure
development and job creation in the Uitenhage and Dispatch area.




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                                                          by Nicolette Tladi
                                                          photography by Emmanuel Mohlamme




                                         all that flying flour coating you
                                         but so far it has been worth it….
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                 PE Milling
                 by Nicolette Tladi
                 photography by Emmanuel Mohlamme


              nce a South African always a South African. For Clifford Petzer and friends the UK was a temporary haven


O             when they emigrated and settled there with their families. Clifford, a former game arcade manager, and his
              friends jumped at the chance of owning their own business when opportunity beckoned from South Africa.
An old milling company in Deal Party, Port Elizabeth was in liquidation – the friends bought and hugely revamped it and
wheat-processing company Port Elizabeth (PE) Milling was reestablished.


Milling, a messy job, is not everyone’s ideal – all that flying flour coating you - but Plant Manager Clifford says so far it has
been worth it. “We put together all our savings with two other friends and we bought the ailing milling company. In the first
year we had a turnover of R1 million,” says an excited Clifford. He says business is good, but could be better. The annual
turnover hovers around half-a-million to one million rand a year.


                                                     The company now supplies bakeries and wholesalers direct in and
                                                     around the Eastern Cape. Their products include quality bread flour sold
                                                     under the Powerbake and Lovemore brands. Nothing gets thrown away
                                                     in the wheat milling processing and PE Milling ensures that the by-
                                                     products are also sold. They produce bran for animal feed, which is
                                                     supplied direct to co-operatives and farmers, and pollard, from which
                                                     spices and dog food are manufactured. The company has a distribution
                                                     network that covers the whole of the Eastern Cape.


                                                     The company obtained assistance through the dti’s Smalll Medium
                                                     Enterprise Programme and R76 000 was used for technology transfer
                                                     and skills development. At its inception in 2001, PE Milling employed 14
                                                     people and intends developing their skills in the bread flour
                                                     manufacturing industry.


                                                     “We appreciate the funds made available to us by the dti. The incentive
                                                     has helped to keep us afloat. We’re looking forward to more dealings in
                                                     the future and we hope that we can keep up the estimated growth levels
                                                     we’ve planned for, so that we can further benefit from the funds,” he said.


Clifford says the funds will be useful for their expansion plans. PE Milling plans to expand their production to supply many
wholesalers around the whole country, which will mean employing more people and running a 24-hour shift operation. The
major challenge now is securing wheat at the right price and standard. At the moment, the mill’s major suppliers are in
Humansdorp and the Western Cape.
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                                                           by Nicolette Tladi
                                                           photography by Emmanuel Mohlamme




                                         unemployed women are trained
                                         in basic garment making and
                                         complemented with business skills….
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                   Nomakwezi Craft Centre
                   by Nicolette Tladi
                   photography by Emmanuel Mohlamme

                dileka, a senior professional nurse, had a brainwave. As a result, her hobby of bead making developed into a life


N               skill used to earn a living. After a period of juggling nursing and a part-time administration job for Nomakhwezi
                Craft Centre - an outlet for her beading work - Ndileka retired early to create a craft centre for unemployed
women from around the Nelson Mandela Metropole who were skilled in traditional bead making and dressmaking. She
provided leadership for the growing business and advocated and marketed the project. A skilled bead worker, Ndileka used
her creative and innovative ideas together with those of young design graduates and gradually the products of the women
improved from common seshoeshoes to designer clothing and crafts bought by home décor companies around the country.


The women’s beadwork, woven goods and functional items have been exhibited at galleries and cultural exhibitions like the
Grahamstown Arts festival, the annual dti and Ntsika Craft Imbizo, including the World Summit on Sustainable Development.
The range and quality of their products continues to increase as more and more women come on board and develop their
talents and skills under Ndileka’s leadership.


Following the rapid growth of the craft centre in downtown Port Elizabeth, Ndileka launched a training and development
arm, called Nomachule Skills Development Centre. This provided a constant source of skilled women to draw from when
the group obtained huge orders locally or abroad. It also fulfilled
Ndileka’s dream of community development, imparting skills and
job creation.


“Here we targeted women and young unemployed girls and
trained them in basic garment making, clothing design, bead making,
weaving and these are all complemented with business skills. So far
3 000 students have graduated from Nomachule Skills Develop-
ment Centre,” she says with pride.


Some of the trainees from Nomachule are employed in the
clothing and mohair manufacturing industries around the Eastern
Cape, and some have done seasonal work at research institutions
like the CSIR Textiles Division and prominent home décor
companies. Ndileka says most of her ex-trainees have become
trainers themselves, imparting their skills to surrounding areas. Most
of her students are entrepreneurs in their own right, producing
fashionable and creative designs, a motivating factor to her.


Ndileka sees the project as a community-private-public
partnership.       A number of private-owned businesses and
parastatals played a major role in getting the project off the ground.
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                                         “We received assistance from Interfund, an international community development agency, which sponsored the equipment.
                                         The National Development Agency (NDA) and National Craft Council assisted us with skills training funds. During a VWSA-
                                         sponsored study and development tour to Germany, we secured a GTZ sponsorship, which went towards the expansion of
                                         the project,” she says.


                                         The CSIR, the provincial department and the Port Elizabeth Museum sponsored Nomakhwezi’s participation in the
                                         Siyaphakula Programme, where young people were trained in various skills to make wooden and beaded products, including
                                         traditional dancing sticks. The programme was aimed at rejuvenating traditional art forms to aid economic development.


                                         The Eastern Cape Manufacturing and Advisory Centre (ECMAC, formerly known as PERMAC), a subsidiary of the dti,
                                         assisted Nomakhwezi Craft Centre with the production of a marketing brochure and training personnel in productivity
                                         management, which leads to effective capacity to reach the international market. ECMAC has also assisted in opening up
                                         domestic and foreign markets by facilitating attendance and exhibition of their goods at events and fairs. During the World
                                         Summit on Sustainable Development, Nomakhwezi’s products received rave reviews and sold like hotcakes at the Craft
                                         Imbizo, a national dti and Ntsika annual craft event.


                                         The future looks rosy for the centre and it has caught the eye of the Media Advertising Printing, Publishing and Packaging
                                         Sector Education and Training Authority (MAPPP SETA). Recently Ndileka was selected by Creative SA, an agency acting for
                                         the MAPP SETA, to run a skills development course rated as NQF Level II Craft Production in the Textile sector. The first
                                         trainee intake will comprise 30 people.


                                         “If the programme succeeds, the SETA will roll out learnerships in all provinces, which will provide
                                         Nomachule with the national exposure it needs. At the moment we just started on the upgrading
                                         of the centre’s skills training unit, so that it runs as a fully fledged institution that will enable trainees
                                         to benefit from an accredited learnership programme,” says
                                         the soft-spoken Ndileka.


                                         Ndileka     says   they     are    also
                                         expanding      their   distribution
                                         channels. The centre’s tradition-
                                         inspired contemporary items -
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                  Ndileka says most of her ex-trainees have become trainers
                   themselves, imparting their skills to surrounding areas.




collector’s items, clothing ranges, gifts ranges, homeware ranges, corporate gifts and utility items, such as bags, bookmarks and
beaded pens - have been displayed in museums and galleries. Most of their items are a hit with tourists and are displayed
and sold at EzamaXhosa craft shop in the Boardwalk Hotel and casino shopping complex.The women also offer a made-to-
order service by which customers order tailor-made items.This service made the centre a killing during the World Summit
on Sustainable Development (WSSD) in the three-week long exhibition.


“We were able to take measurements of customers from national and international shores and the order would be delivered
within days,” she says.


In recognition of her leadership ability, Ndileka has earned a number of awards including the Mayor’s Citizen of the Year in
the Community service category (1999), the Benoni Publicity Association’s provincial and national MaAfrika Awards for the
preservation of traditional Arts and Crafts and the South African Tourism Board’s Woman in Tourism Award in 2000. With
her at the helm, Nomakhwezi Craft Centre is a far cry from what it began as in 1996. Her vision to revive the dying skills of
authentic traditional Xhosa beadwork, weaving and embroidery has been realised and there is no stopping her now.




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                                         La Tribu cc
                                         - Lingerie Manufacturer
                                         by Nicolette Tladi
                                         photography by Essery Singh/La Tribu cc

                                                              t is the naughty things that sell. So says lingerie and swimwear designer,Tamara Fisckser, and economic citizens are buying.


                                                           I  Tamara says her clientele is mostly stockbrokers from the Johannesburg Stock Exchange (JSE), ordering the lingerie for
                                                              office parties, she confides.


                                                           Rummaging through an assortment of peek-a-boos, boas and fluffy little thongs with nipple covers, she explains that it is these
                                                           items that her clients buys most. Her products also include conventional but exclusive designs of nightwear, wraps, caftans,
                                                           intimate wear and other novelty items.


                                                           Tamara, who started her business from home 15 years ago, has moved into bigger manufacturing premises where she
                                                           manufactures lingerie under the labels Sensual Woman and Black Lace. Her factory is named La Tribu (Italian word meaning
                                                           the tribe), after the ethnic designs that inspired her when she started her swimwear range. Tamara has been around the
                                                           clothing manufacturing business almost all her professional life.


                                                           She graduated from the Alice Defty School of Design in Durban and started her career designing for some of the biggest
                                                           clothing manufacturers in the Durban clothing hub. When her husband was transferred to Johannesburg, she found herself
                                                           at loose ends and started an Ndebele-inspired range of swimwear. She operated from her spare bedroom at home and
                                                           used R1 000 to buy enough material to make samples to show her target market - game park curio shops. Her swimwear
                                                           range included bathing costumes, wrap-arounds, caftans, ethnic jewellery and handbags and was a hit with tourists. But after
                                                           a few years the never varying demand for this range restricted and stifled her creativity, so she branched into lingerie
                                                           manufacturing and hit the jackpot. Her unique and exclusive styles now make her a steady R40 000 per month and she
                                                           wants to keep her clientele small and manageable.


                                                           A chance meeting with a supplier led her to the Australian market
                                                           and she now sends the bulk of her orders to 50 of Melbourne’s
                                                           exclusive boutiques. Recently her agent gave her an order worth
                                                           R90 000 to supply a shop in Brisbane. She also sells direct to the
                                                           public via her factory in Kya Sands, Randburg and the Internet. She
                                                           has introduced the latter strategy to offer South Africans a better
                                                           price as local boutiques claim her products are imported and mark
                                                           up the prices to almost three times her original cost. But the designs
                                                           are so good that nobody is complaining.


                                                           “The website orders are picking up and I’ve received orders from around the globe from browsers. The problem in South
                                                           Africa, only 4% of the population are online and they can only place orders during lunchtimes and after hours, whereas in
                                                           Australia about 60% of the population are online at home,” she says.
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Tamara believes that South African banks should have a little faith in entrepreneurs. Her encounters with them and business
support organisations have not been favourable at all. Until she found out about the dti by accident.


“An agent visited me in my factory and told me if I paid him R 2 000 he’ll be able to facilitate that I get export assistance
from the dti. In a fit of anger I called the dti offices and asked for the minister’s office and asked why I have to pay that
much money to obtain government assistance. I was referred to the Clothing and Textile Unit, which has been marvelous. I
was just in time for inclusion in the World Apparel Market (WAM) delegation to Brussels, Belgium,” she says. She is positive
that she will do great business in Belgium.


A meticulous planner,Tamara has already lined up a number of buyers and local agents to see during her stay in Belgium. In
addition, she only has three weeks to design and make an entire collection of lingerie (100 product samples altogether). In
the midst of that she has to obtain passports.


“The trip presents a wonderful opportunity to generate international orders for me at my level and production capacity.
My greatest fear is committing myself to bigger orders knowing the limited capacity I have in my factory. I’ve now got six
machinists that I’ve personally trained and all the cutting, design and administration I do myself,” she says. Three sales
representatives complete La Tribu’s staff complement.


During the trip the multi-talented Tamara will also write an article for the Clothing and Textile magazine Pursuit. In addition
to her clothing design training, Tamara also completed a diploma in ceramics and has her own glazier at home, where she
unwinds by creating unusual ethnic figures.Yet she still finds time to come up with unique (and naughty) lingerie designs to
entice her ardent clientele!                                                                                                      Real People




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                                     Rosano Modes
                                     by Nicolette Tladi
                                     photography by Essery Singh

                                                                 hings are definitely looking up for clothing and textile manufacturing concern Rosano Modes.         In 2002, Rosano


                                                        T        Modes’ turnover was R50 million and Lionel Grewan, their export director, is expecting a 20% growth in 2003. This
                                                                 is due to the company’s new factory, which will be operational by June 2003, and their aggressive overseas marketing.


                                                        “We’ve secured two contracts and will see our products gracing major department stores across the world.These two global
                                                        agents have assured us that more orders will be coming our way once production capacity is improved. We had to
                                                        implement an expansion plan in which we’re partnering with Trade and Industry KwaZulu Natal and the Industrial
                                                        Development Corporation (IDC),” he says.


                                                        The new factory, opening 200 new job opportunities for people around Ladysmith, will bring the number of the company’s
                                                        employees to nearly 1 000. The factory will concentrate on producing clothes for the local market, including the Edcon group
                                                        (Edgars, Jet, Sales House, Smileys), the Foschini group and Truworths. Rosano Modes specialises in knitted garments for men,
                                                        ladies and children. Their products include knitted cottons, synthetic fabrics especially for the junior ladies wear market, and
                                                        fleece-brushed or unbrushed items, including sweatshirts, tracksuits, and track pants.


                                                        The company’s two existing factories will service the global departmental stores orders. The bulk of manufacturing is done
                                                        at their factories in Ladysmith, where the company has a staff complement of 700 people between the two factories, Lu Jean
                                                        and Quattro Ownership. Impressively, management of the manufacturing division has a combined experience of 60 years in
                                                        clothing production.


                                                        Rosano Modes’ main facility produces 150 000 to 175 000 units per month, while the second facility produces 60 000 to
                                                        75 000 units per month. Garments produced at the factories include fashion items and bulk items.


                                                        “The aim is to get a 50:50 balance of our local and international production capacity. The AGOA and EU agreements have
                                                        opened overseas markets for us. We are close to clinching another deal with an agent in the UK, who represents a major
                                                        department store in France,” Lionel says.


                                                        The company’s head office in Johannesburg, housing the design and sales division, and the production control and marketing
                                                        units, employs 50 people. The design team consists of a team of designers, sample machinists and quality controllers, who
                                                        travel frequently to Europe and the US, updating styles, fabrics and trends for presentation and sales to South African
                                                        customers.


                                                        The upwardly mobile firm, which is 32 years old, believes in empowering smaller clothing firms.


                                                        “Rosano Modes is committed to sharing and developing small and medium enterprises (SMEs) in the clothing and textile
                                                        sector. Last year we assisted an ethnic design outlet, African Dream Coat, by pointing them to the overseas market and
                                                        linking them to buyers and suppliers. We are always willing to assist these companies by referring them to the dti related
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institutions where they can get assistance as well,” he says. He says in the past they have cooperated with smaller firms, which
obtained orders they could not meet.


The company says this would not have been possible without help from the dti. “My relationship with the dti dates back
nine years ago when the dti facilitated the United States and South Africa Development Community initiative. The joint
committee explored ways of promoting two-way trade between South Africa and the United States. These business
discussions complemented the bi-national commission and as a result they gave birth to the Africa Growth and Opportunity
Act (AGOA).


“This Act paved the way for Rosano Modes into the export market, we obtained a lot of exposure when we participated
at the AGOA Forum and Expo held in Mauritius. We’re still receiving enquiries and we’ve generated at least R2 million worth
of revenue in orders. So far at least 20 companies have enquired about our capability, factory conditions and the possibility
of supplying them with clothing, ” he proudly explains.


Rosano has participated in a number of Export Marketing and Investment Assistance (EMIA) funded exhibitions and missions.
In addition they have travelled abroad a number of times to do market research for the company and have been assisted by
the dti staff in their offices abroad.


“We want to commend the wonderful work done by Cobs Pillay in the New York office and Yunus Hoosen in Chicago.
Whenever we visit the US on business, we are assured a contact point and clients to see and we’re now forming closer ties
with businesses in Los Angeles. We would really appreciate it if the dti can increase its capacity and presentation in the
mission based in the state of California, which has the 14th strongest economy in the world. That alone presents a lot of
business opportunities for us, “ says Lionel. He says many former South Africans own and run businesses in LA and are
looking for local partners.


“In October we were in the US and the dti offices facilitated our meeting with 25 buyers and hosted us in their offices. In
April we’ll be on a trade mission in Brussels and will rely heavily on the Brussels TISA office to help link us with Belgian buyers.”


Now that Lionel has secured two international contracts, he will make use of the dti’s Duty Credit Certificate, as he will
be exporting the order for the global department stores based in the United States in bulk.


Lionel believes that business should play a crucial role in cementing business relations in all the open markets. He also believes
the Africa Growth and Opportunity Act (AGOA) has removed political barriers to free trade in the US, but not the business
barriers yet. “Our aim at Rosano is to be entrenched in those markets based on strong business principles by 2004, when
the real spin-offs from the political process will be realised.”


He predicts that then there will be nowhere for Rosano to go but up.
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                                                          by Nicolette Tladi
                                                          photography by Essery Singh




                                         I had to get the trust of my
                                         suppliers and automotive
                                         manufacturers,
                                         which happened in time….
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                 Tonneau Covers (TC) Manufacturing
                 by Nicolette Tladi
                 photography by Essery Singh

          he automotive industry is the third biggest industry in South Africa and when Mthembeni Mkhize started his own


T         manufacturing business he wanted a slice of that cake. An architect by profession, Mthembeni is a multi-dimensional
          entrepreneur who owns and runs Technology Complex International Holdings (known as TCI Holdings). The
company has four subsidiaries: TCI Thoreb, focusing on technology solutions; Triple C (CCC), a design company that
specialises in graphic, industrial and architectural design; and, Finance Africa, a corporate services arm.


Mthembeni established TC Manufacturing in 1996 as part of his business expansion programme. The company produces
tonneau covers for the automotive industry. TC Manufacturing has the technological and business support of the CSIR and
the financial backing of Future Bank. Mthembeni also serves as the executive chairperson of the Group 29 SMME
Manufacturers in South Africa.


Unlike most entrepreneurs of colour who battle before starting out, Mthembeni planned his business path and saved
accordingly until he had the necessary capital to expand into manufacturing. But it wasn’t all plain sailing.


“I had to get the trust of my suppliers and the automotive manufacturers, which happened in time. My first breakthrough
into the huge and tightly knit motor industry was made in 1996 with a contract from Ford Motor Company to design,
manufacture and supply products,” he says.


TC Manufacturing is flourishing today, employing 60 people and the cut-and-sew company had an annual turnover of US
$737 000 in 2002. Nearly 90% of the staff are women from poor backgrounds. Ford Motor, which purchases 50 000
individual products a year - ranging from vinyl truck covers to interior gear shields - comprises 50% of TCM’s business. Other
customers include DaimlerChrysler,Toyota SA, Mazda and Mitsubishi.


The entrepreneur also got much help from partners, industry and private investors.         He attributes his success to his direct
and humble approach.


“When I needed help is setting up my technology company, I went to Sweden to approach the founder of a reputable
company with the technologies I was interested in. He was impressed by my style and we’re now partners and he’s
transferring the technology to South African engineers,” he said.


A former technology and design lecturer, Mthembeni believes that it is important that entrepreneurs are familiar with and have
knowledge of all the stages of product manufacturing; from concept design to technologies used up to the final product. TC
Manufacturing received an SABS ISO 9001 accreditation and a QS 9000 accreditation from the Deuce Qualification Systems,
a German Association for Certification, which enabled Mthembeni to export his products to Australia through Toyota SA.


Mthembeni also benefited from the South African Motor Corporation (SAMCOR) and the CSIR commitment to job
creation and black economic empowerment programmes. TC Manufacturing is currently housed in the CSIR incubator for
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                                         empowerment and job creation in Pretoria and it was the first in a series of planned incubator industries to be run by
                                         emerging black entrepreneurs. It is one of the businesses outsourced by large manufacturing industries, with the potential
                                         to grow and ensure that black South Africans get an opportunity to play a meaningful role in the mainstream economy of
                                         the manufacturing industry.


                                         TC Manufacturing supplies SAMCOR with vinyl products, such as tonneau
                                         covers for LDVs, spare wheel covers for 4 X 4s, jack and tool kit bags,
                                         service book bags, truck and sport utility bras and gear lever and
                                         handbrake gators. Plans are to supply other local motor manufacturers
                                         with similar products in the near future. With a growth plan to produce
                                         more than 2 000 products per day, TC Manufacturing will expand its
                                         present exporting base beyond Australia to other overseas companies.


                                         His impressive reputation and skills as a business leader in the technical
                                         sector attracted the support he has received from the CSIR, where his
                                         factory is currently housed. Mthembeni, an emerging black entrepreneur
                                         in the manufacturing industry, has been instrumental in helping low-income
                                         communities to move from being an unemployed, unskilled labour force to
                                         being a skilled, scientific and technical one. He is a founder member of the
                                         Gauteng provincial branch of the Black Management Forum (BMF).


                                         In recognition of his leadership skills, Mthembeni was honoured in 1994 as one of the few emerging entrepreneurs
                                         throughout the world and he was awarded the prestigious Eisenhower Exchange Fellowship. The fellowship promotes
                                         international understanding and productivity through the exchange of information, ideas and perspectives amongst
                                         individuals, groups and nations, via a unique network of distinguished, influential men and women in 105 nations. Mthembeni
                                         visited 45 cities and towns in the USA and the UK, interacting with leaders and business in his field. Currently the chairperson
                                         of the Eisenhower Exchange Fellowship in South Africa, he is engaged in coordinating South Africa’s national programme of
                                         sending 50 senior executives, managers and senior technical staff to leading universities for further training in information
                                         technology (IT).


                                         In May 1996, on invitation by the minister of the Department of Trade and Industry (the dti), Mthembeni attended the
                                         United Nations conference on trade and development. In November 1997 he was selected by the dti as one of 13 leaders
                                         of South African companies supplying parts to the motor industry to take part in the SEMA 1997 International Exhibition in
                                         Las Vegas, Nevada USA.The exhibition was aimed at involving South African motor industry supply companies in growth that
                                         would bring foreign currency into South Africa. Since then Mthembeni has been selected several times each year to
                                         participate in business delegations led by the dti to represent South Africa worldwide to promote global trade and exports
                                         for the automotive industry.
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                      TC Manufacturing is flourishing today, employing 60
                       people and the cut-and-sew company had an annual
                                        turnover of US $737 000 in 2002.




The United States Agency for International Development (USAID) assisted Mthembeni’s job creation efforts through training
for growth-oriented small and medium businesses. South African National International Business Linkages (SAIBL), a USAID
development programme, broadened TC Manufacturing’s horizons by opening up linkage opportunities across Africa and
subsidising his participation at a Las Vegas motor industry show. SAIBL also assisted him to design new premises at the CSIR
when the company outgrew its initial premises and assisted him with financial management training.


The sky is the limit now for 47-year-old Mthembeni. A far cry from the Durban born boy who had no access to electricity,
indoor plumbing or basic human rights, he recalls his childhood vow “to make sure poverty would end with my generation
and never again affect myself, my family, my community, my country and the global environment where I will get a chance to
participate.” Fulfilling his pledge to the best of his abilities, Mthembeni has educated his siblings; pursued his own career to
become one of South Africa’s first black architects in 1992; started his own firm; and, invested his substantial income back
into the country to create jobs.




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                                                         story and photography by
                                                         Nicolette Tladi




                                         visitors to the breeding camp
                                         can touch and pose with young
                                         ostriches….
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                   Highgate Show Farm
                   story and photography by
                   Nicolette Tladi

        or more than a hundred years, Oudtshoorn has been associated with ostrich farming, long before tourists arrived


F       and the Cango caves were declared a natural sanctuary. The ostriches are to Oudtshoorn what polar bears are to
        the Arctic. Without them, Oudtshoorn would not be the world’s biggest ostrich farming community.


Courtesy and comfort are on the menu when you visit Highgate Ostrich Show Farm near Oudtshoorn. Highgate is one of
the original ostrich farms, started by the Hooper family in 1850 when they arrived in South Africa from London. In 1938, it
was the first privately owned farm in the world to open to the public.


From the moment you enter its gate until you leave, you are treated like royalty and a trained tour guide never leaves your
side.That is one of the traits that puts Highgate in a league of its own above other tourist targeted show farms in the area.
The farm has won the Premier MTN Tourism Award in the category Best Tourist Attraction Hinterland - Western Cape.


Our personal guide, Claude van Tonder, began the tour by giving us background on the farm. Highgate has been in the
Hooper family for four generations now, and current owner Alex Hooper says his eldest son, Arenhold, will follow in his
footsteps. He has already learnt the ropes of running a big tourism company.


Highgate is one of the larger privately owned farms and is not only a show farm but also a fully operational farm where
visitors can see crops being worked, as well as work like feather plucking carried out.The farm specialises in ostrich breeding,
a tannery, ostrich egg painting and a feather boa and duster-making factory.


All the finished items are sold in the farm curio shop that stocks everything from the farm’s branded souvenirs, natural skin
care ranges, assorted decorated ostrich eggs and other products derived from ostrich feathers and leather. Refreshments are
served under one of the largest pepper trees in the Little Karoo.


Tourist groups are offered a conducted tour of the farm, including lunch and dinner, at Highgate’s reputable restaurant. On
arrival, visitors are met by friendly tour guides who speak a variety of other languages besides Afrikaans and English to cater
for foreign visitors. Meals are served in the historic homestead, which has a magnificent view of the Little Karoo valley and
picturesque Swartberg Mountains. The menu includes dishes from ostrich steaklets, ostrich pate and bread and ostrich fillet
to ostrich neck soup, ostrich egg and biltong entrees and ostrich stew.


Visitors to the breeding camp can touch and pose with young ostriches. Visitors to the hatchery can witness chicks hatching.
The famous ostrich race, with local jockeys riding and racing, is a must. Adventurous visitors can even ride one of these
wonderful birds.


The farm is doing well but Alex says it could do better, especially if it can pay its way throughout the year and not just through
the seasonal tourism boom. The weather in Oudtshoorn is fantastic in winter as the Little Karoo has a moderate climate.
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                                         Alex’s dynamic marketing ability and his hands on
                                         approach are some of the qualities that have gained
                                         him worldwide respect within all spheres of the media,
                                         resulting in his knowledge and advice being sought after
                                         and international media coverage on Highgate. Alex
                                         and Arenhold run the farm and are always on hand to
                                         advise and speak to visitors and supervise the meals.


                                         Today, half a century since the first few visitors passed
                                         through the gates of Highgate, the farm entertains
                                         thousands of visitors on tours every year. Not only are
                                         the tours around the farm high on visitors’ lists when
                                         they visit the Garden route but the delicious traditional South African lunches, dinners and braais, including ostrich pate, eggs
                                         and meat, are also available for booked groups. On clear evenings, after luxuriating out in the “boma” barbeque area or in
                                         one of Highgate’s three dining rooms, Alex is always ready to show visitors one of his favourites sights.


                                         A development conscious farmer and businessman, Alex introduced the famous Highgate choir, which has long family roots
                                         on the farm. The singers entertain visitors whilst they enjoy ostrich egg and meat dishes accompanied by local wines.


                                         Alex has also entered into a partnership with community development activist Hazel Jonker who decorates the feather
                                         dusters made at the farm factory, adding an African touch. Alex only charges the development group for the dusters and
                                         helps them sell their decorated products at his curio shop.They are also a sought after export item.


                                         Ostrich farming is one of the top 300 industries in the world, with R800 million turnover in 2002 says the Klein Karoo
                                         Corporative. About 500 farmers in the Oudtshoorn district keep approximately 150 000 to 200 000 ostriches. A large
                                         number of birds are farmed for feather production of which 80% is exported, the remainder used for making feather dusters.
                                         Ostrich leather is an important product used for ostrich leather items, such as handbags, wallets, purses, belts, etc. Of the
                                         meat products, 80% are exported and the meat is reputedly good for cholesterol control as it has a very low fat content.
                                         The Oudtshoorn area is home to 95% of all domestic ostriches in the country. Approximately 1000 birds are slaughtered
                                         daily in South Africa and the 400 ostrich farms trade in ostrich skins and other ostrich by-products.


                                         Because of the favourable weather, the Little Karoo is also a large seed producing area of coriander, Japanese radish (cattle
                                         feed), lucerne, onion and other vegetable seeds, most of which are exported.The onion seeds, for instance, are exported to
                                         the USA for the famous American hamburger onions.


                                         Highgate has also initiated a tortoise trail to provoke interest in and an awareness of indigenous South African tortoises
                                         (turtles). The trail offers a safe haven for mistreated and neglected captive tortoises.
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Facts about ostriches
Ostriches were wild just over 100 years ago and today’s farm stock originates from that wild
stock. A vast change in the quality of feathers has occurred over the years due to selective
breeding and careful feeding. Ostriches run in flocks of 100 to 150 birds, in specific age groups.
Plucking feathers takes place every nine months. The operation is quite painless as the long
plumes are clipped and natural molting is considered when plucking the shorter feathers.


Certain ostriches selected for the quality of their feathers are used for breeding. A male and
female are penned in a small breeding camp approximately one hectare in size. Ostriches often
take time to accept each other but they mate for life.


The female ostrich lays her first egg about 14 days after mating and one egg every second day
thereafter until she has a clutch of approximately 12-15. Both males and females oversee
incubation, which takes 42 days. The male sits on the eggs at night and the female during the
daytime. In this way, the egg is camouflaged for protection.


Ostrich eggs weigh from 1 to 1,5kgs and are edible. They are generally scrambled or used for
omelettes but they can also be hard-boiled in one-and-a-half hours!


Male birds can be very dangerous as they have a powerful forward kick and sharp toenails.
Ostriches can reach speeds of up to 80 km per hour, which makes them the world’s fastest two-
legged land animal.
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                                                         by Charles Mills
                                                         photography courtesy FURNTECH




                                         we were set up to improve the
                                         quality and quantity
                                         of furniture in this country….
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                FURNTECH - a dti incubator
                by Charles Mills
                photography courtesy of FURNTECH

          he dti directly supports a number of incubator projects around the country. One of these is the Furniture


T         Technology Centre (FURNTECH) which was officially opened by Deputy Minister Lindiwe Hendricks recently.
          FURNTECH is a joint project between the dti and the Swedish government through the Swedish Industrial
Development Agency (SIDA). In March 2000 Deputy Minister Hendricks signed the Specific Agreement between the
Government of Sweden and the Government of South Africa on support for the establishment of a furniture technology
centre in George, in the Eastern Cape.


                                                        FURNTECH was set up to improve the quality and quantity of
                                                        furniture production in this country to international standards, in
                                                        order to make it globally competitive. The main objective is to
                                                        become a world-class furniture manufacturing training and
                                                        demonstration centre as well as a technology incubator and
                                                        technology transfer centre.


                                                        The dti has transferred a total of R12m to the FURNTECH trust
                                                        so far and the aim is to provide R4m per annum for the next three
                                                        years by which time the centre should be self-sustainable. The
                                                        Swedish government has seconded trainers as an in-kind
                                                        contribution.


                                                        The incubator phase of FURNTECH has just kicked in, and a
                                                        participant has already received a major order from Steinhoff, one
                                                        of South Africa’s biggest furniture manufacturers.


Simultaneously, the training element of the centre has been continuing steadily, while technology demonstration has occurred
on an ad hoc basis. 83 people have been trained in Wood Machining, Wood Finishing, Computer Numerically Controlled
machining centre (CNC), Cabinet Making, Management and Train-a-trainer courses. Of this number, 58 were unemployed
and Furntech found employment for 46 of them.


The Vice Chairman of the FURNTECH Board of Trustees, Laurie Steenkamp, is cautiously positive about the future of
FURNTECH.“It’s looking good, but it’s early days yet.We are still happy to produce 4 to 6 entrepreneurs every year. But that
will improve with time,” he says.
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                                     Hazel’s Homestays
                                     story and photography by
                                     Nicolette Tladi

                                                                     udtshoorn, with more than 150 000 tourists descending on it annually, faces accommodation problems once in a


                                                       O             while. Although there are 84 established bed and breakfasts and a handful of hotels in the city centre, most
                                                                     adventurous tourists tend to look for the unusual. Hazel Jonker identified this gap and started Hazel’s Homestays.


                                                       Hazel’s Homestays, a quality project, was launched in the suburbs of previously disadvantaged communities in Oudtshoorn,
                                                       an upbeat town on the Garden Route in the Karoo region. The homestay concept started when community leader and
                                                       retired high school teacher Hazel turned the hosting of overseas church members over the years into a business. So far
                                                       fourteen family homes from the coloured townships of Colridge View and Bridgton and two in Bongolethu are part of the
                                                       Homestay group of homes.


                                                       Among the thousands of visitors during the annual Klein Karoo festival, some guests look for the alternative accommodation
                                                       offered by Hazel’s Homestays. These homes offer guided tours through Oudtshoorn, the surrounding townships, locally
                                                       produced arts and crafts and traditional dancing by local township singers.


                                                       “Men and women, whose intention is to bring overseas tourists into their homes to show them how they live and simultaneously
                                                       help to create jobs that liberate them through self-driven economic upliftment, run the homes.These homes provide a bed and
                                                       breakfast service where the guests live as part of the family, although separate amenities are provided,” says Hazel.


                                                       Anthea Rossouw, a marketing consultant from Dream Catcher, assisted Hazel to initiate Homestays in Oudtshoorn and also
                                                       to break into the usually close-knit tourism industry in the town. She has listed Hazel’s Homestays on her website
                                                       www.dreamcatcher.com. The Homestays homeowners have attended training in hospitality, which included room attendance
                                                       and tour guidance, from the South Cape Technical College. They are now accredited by the Hospitality Sector Training
                                                       Authority.


                                                       To ensure that a unique service is rendered to tourists, Hazel also started an arts project with unemployed women from
                                                       Bongolethu, where they manufacture dresses and dolls and other artifacts.The project, called Sebenzela Impilo (meaning working
                                                       for a living), employs 32 women and was initially supported with a R78 000 grant from the Department of Social Services.


                                                       They have also formed a partnership with ostrich farmer Alex Hooper from Highgate Show Farm. He produces feather
                                                       dusters, which the project decorates with African beads, and then Alex sells them at his curio shop.


                                                       “The Africanised dusters are selling so well that we are now planning to start exporting them. The arrangement is that Alex
                                                       charges us for the duster and we charge a surplus when they’re beaded,” says Hazel.


                                                       So successful is this venture that Hazel is busy with expansion plans. “Our vision is to develop Sebenzela Impilo into a small
                                                       factory making articles, products in arts and crafts, for the tourism industry. We aim to create more jobs and to empower
                                                       more unskilled women. The classroom we’ve leased at Fezekile High School in Bongolethu doubles as a working room and
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showroom. We would like to have a working area and a separate showroom where we can entertain and take the tourists
through. When we start exporting, we’ll need bigger premises where we can meet the orders,” she says.


Bongolethu is one of the poorest communities in the Klein Karoo region of the Western Cape and the township has an
unemployment rate of 93%, according to the local chamber of commerce.The women, varying in age from 25 to 70 years,
are so committed to the project that even during slow periods they go to lengths to sustain it. They sell popcorn, sweets,
and old clothing to supplement their income, besides continuing with their main products - African dolls, inspired by black
and white women, clothing, including wedding dresses to buy or hire, traditional Xhosa garb and beaded arts and crafts.
Most of these items are sold through Hazel’s Homestays.


“The biggest challenge that we face right now is access to local markets for our products, the beaded feather dusters. They
are the best quality dusters made from the softest ostrich feathers and we need to get them out there.We urge local people
to support locally produced goods, especially those with quality. As Phase 2 in our application, we will implement our skills
development plan, establish the factory and concentrate on marketing our products locally and internationally,” she says, of
the project that aims to help the unemployed become entrepreneurs or develop skills through the necessary training and
hands-on work.


Hazel, a distinguished leader and development champion in Oudtshoorn, has been recongnised for her inspiring work toward
sustainable development in her community through her nomination and subsequent winning in both the provincial and
national MaAfrika Awards.


Hazel’s commitment and dedication has seen her elected in 2000 as the first chairperson of the Tourism Action team, an
initiative by the communities of Bongolethu and Bridgton as a branch of the bigger tourism body of Oudtshoorn.This led to
her appointment as chairperson of the development committee of Oudtshoorn’s Tourism Bureau, where she also serves as
executive committee member.


Hazel, a talented musician, has been a church choirmaster for the past twelve years.     She shares this love of music with
visitors during the traditional music and dance performances she organises for guests at the Homestay homes. She is also
planning to expand the choir to include all the women from the Sebenzela Impilo Project. But Hazel’s most treasured award
is the name she has been given affectionately by the women of Bongolethu - Nosizwe (mother of the nation).
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                                                           story and photography by
                                                           Nicolette Tladi




                                         the vision for Bongolethu
                                         is to become the biggest living
                                         art gallery and cultural village in
                                         the world….
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                Bongolethu Tourism Development
                story and photography by
                Nicolette Tladi

   n Oudtshoorn, tourism is big business. Famous for its Cango Caves, the world’s biggest ostrich farming community and


I  home to the Klein Karoo Arts Festival, Oudtshoorn attracts approximately 350 000 tourist per year - making it the
   biggest job creator and income-generating activity.


But a visit to the town’s black township, Bongolethu, paints a picture of poverty and an unemployment rate at 93%, as local
politicians put it. Lack of sport facilities and economic development initiatives contribute toward these statistics. At the
receiving end of this poverty are women and youth. In the past, this community never benefited from the tourism boom.
Only shebeens are doing a roaring trade, mostly inhabited by unemployed youth as they drop out of school and have
nowhere to work. Despite all this, recent market research has proven Bongolethu one of the safest townships in a country
where the general perception is that townships are unsafe tourism destinations.


A unique attraction had to be created in Bongolethu to entice tourists to visit and create jobs for the township’s populace.
More creative minds are taking up the development challenge sweeping other towns to create hope for Bongolethu residents.


                                                              The Bongolethu Tourism Development Project coordinator,
                                                              Rina Antonopoulos, initiated the concept of the “ceramic post
                                                              box route” where each post box is not only a symbol of
                                                              communication but also an individual piece of art. A
                                                              collaborative effort supported by the local municipality,
                                                              business, artists and the local Ncedisizwe (help the nation)
                                                              Unemployed Women Association, the concept is a holistic
                                                              tourism development initiative that will involve most people
                                                              in the Bongolethu township.


                                                              According to Rina, this tourism strategy is unique not only in
                                                              South Africa but in Africa as a whole. Creating immediate
                                                              income generating activities and contributing toward the
                                                              empowerment of previously disadvantaged enterprises, rural
                                                              women, youth and community are the short-term goals of
                                                              the project. In the long-term, the project intends to develop
                                                              Bongolethu (meaning our pride) township into a unique
                                                              tourist attraction and a    living gallery showcasing quality
                                                              craftwork.


“The vision for Bongolethu is to become the biggest living art gallery and cultural village in the world, where tourists can
freely experience intercultural interaction with the locals while looking at hundreds of ceramic pieces of art and decorated
houses and allow Bongolethu people to manage their own destiny and restore their culture,” says Rina.
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                                         The painting and décor project will receive a human resource injection when youth around the world descend on the small
                                         town to interact with local youth and assist in community development projects in July 2003.


                                         A group of designers and talented crafts people will soon transfer their skills to previously unemployed people in Bongolethu
                                         in order for them to start their own cooperatives. Up-market items ranging from tablecloths, dyed fabrics, weaving, wire
                                         works, sisal items, etc., will be manufactured and marketed. Workshops in the center of Bongolethu allocated to the project
                                         by the local municipality will be accessible to tourists who can watch arts and crafts people at work and then buy directly
                                         from them. An art gallery will showcase the locally manufactured items.The post box route’s highlight are the clay post boxes
                                         designed by the Vuk’uzenzele Women Cooperative and complemented by brightly painted Xhosa dwellings.


                                         Once tourists are attracted to this unique living art gallery, township tourism and its spin-offs can develop and grow in
                                         Bongolethu to the benefit of the broader community. Nine different development clusters will work together in achieving
                                         this overall objective. Besides the recently launched post box route and decorated houses project, and the art gallery and
                                         craft workshops around Bongolethu, in different stages of development are craft workshops along the route, bed and
                                         breakfast (ikhayas) establishments, accredited site and tour guides, tourist-sensitive transport service to ferry tourists to and
                                         from Bongolethu, a Xhosa cultural village, a sheebeen, and township music entertainment spots.Trained security guards are
                                         also planned.


                                         The Western Cape Department of Social Services and Poverty Alleviation has identified Oudtshoorn’s Bongolethu as one
                                         of the poorest communities in the Klein Karoo. The department and the independent development trust have contributed
                                         R500 000 between them for a period of three years to the project and Engen Oil is one of the private companies that have
                                         already invested. The company has funded the development of the tourism route and will include the project in Engen’s
                                         African Dream website (www.africandream.com) to market it.


                                         The South Cape Technical College has invested R134 000 in the tourism and hospitality training of 67 Ncedisizwe Karoo
                                         Abafazi women to prepare them for entering the tourism trade as skilled employees. Thijs Nel, internationally acclaimed
                                         artist and ceramist from Oudtshoorn, trained unemployed women in the technique of clay.The post boxes and pots they
                                         now create combine the traditional art of pit-firing, and modern high temperature kiln ceramics.Their unique look reflects
                                         the essence of Africa, and their quality matches the most original and highest quality clay works. The ceramics-workshop
                                         women named their clay project Vuka uzenzele, meaning “stand up/wake up and help yourself ” and this will be the name
                                         of the cooperative.


                                         Thijs Nel says the clay making process is unique and the items produced are durable, as they have been heated to 1100
                                         degrees so that artifacts can withstand transportation. Aside from the post boxes the women design ornaments, porcupines,
                                         ceramic pots and calabashes. Their style, colour and finish are achieved by using cow dung and tree leaves. Thijs said the
                                         quality of the work has steadily improved and eventually the women will graduate to being individual artists with their own
                                         styles and products. Some of their products have already been exhibited in Paris, France and the project will work closely
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        A unique attraction had to be created in Bongolethu to entice
           tourists to visit and create jobs for the township’s populace.




with the dti to access domestic and foreign markets for their unique designs. After such success and given the enthusiastic
and spontaneous involvement of the population, a group of designers and talented craft people from the Garden Route,
selected as trainers, will now transfer their skills to Bongolethu residents. Once trained, the workers will be helped to start
their own cooperative.




“There is a widespread interest in this project, both local and international.Tour operators are always eager to include new
tourism products, services, and attractions in their itineraries and foreign tour operators especially have pledged their support
for a unique tourism attraction taking place in a township. In co-operation with Engen Oil, Arc en Ciel International in charge
of Design and Marketing, and other partners, this project promises huge rewards for a previously disadvantaged community,
pulling it into employment, market economy, and social integration,” Rina adds.


When that happens, the Bongolethu township will not be the forgotten community it has been.




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                                     Khulani Xhosa Village in George
                                     by Nicolette Tladi
                                     photography courtesy of Khulani



                                                        F
                                                               or a unique experience of Xhosa culture and crafts, visit the Khulani Xhosa Cultural village in George. Situated on
                                                               the grounds of the Outeniqua Railway Museum, the village benefits from the George tourist train that normally travels
                                                               through the town.


                                                        The village has become such a popular stopover that their guest book features tourists from Canada, Germany, New Zealand
                                                        and Holland. Booked groups are offered traditional beer, storytelling sessions, traditional dancing and singing, and African cuisine.


                                                        The village was started by a co-operative comprised of ten women from Thembalethu Township, George, who wanted to turn
                                                        their traditional skills of dancing, garment manufacturing and cultural singing and dance into a business. The idea was a brainchild of
                                                        Nonyameko Nama, a Thembalethu township resident, who roped in her congregation’s unemployed women to form the co-op.


                                                        “I was inspired by innovative women from across the Western Cape when I attended a baking course organised by a
                                                        provincial business centre. When I came back, I couldn’t use my baking skills as I struggled to get finance to open a bakery.
                                                        Since I was unemployed and relatively free, as my three kids are attending school, I suggested we use our traditional
                                                        knowledge and art skills to turn them into a business,” she says.


                                                        Lady luck seemed to be on their side. In 1999 the local economic development unit within the George municipality offered
                                                        them a grant to establish the village. Spoornet leased to them a huge tract of prime land, conveniently situated next to the
                                                        railway station where the tourist train stops over. The CSIR’s Cultural and Craft Industries Design Unit from Port Elizabeth
                                                        has contributed to technical training and equipment to the project, including six sewing and two overlock machines.               The
                                                        project has also been funded by a German-based loan agency, BBG-Bau Gnbh Beelitz, which helped build three high-tech
                                                        rondavels with running water and electricity. One rondavel is used as a showroom, while the second one is used for
                                                        operational activity. The third one, which is not thatched yet, is used for entertainment and cultural activities for tourists.


                                                        Project Co-ordinator Nonyameko says Khulani provides a unique one-stop service to tourists as they offer a craft market, the
                                                        rhythm of Africa through traditional Xhosa dancing, singing and other rituals to a cup of Xhosa beer (umqombothi) and Xhosa
                                                        baked bread (roasted koeks). For tourists who want to go for the whole experience, available cuisine includes samp
                                                        (umngqusho), a mealie dish called umphokoqo, a traditional spinach dish called umfino and Xhosa traditional stew.


                                                        Nonyameko says Khulani is a community entrepreneurship project established for women to empower them with business
                                                        skills to fight poverty and unemployment. “Our concern has been the diminishing interest and awareness of Xhosa culture
                                                        and our youth are losing out in the end. It is this gap we identified and developed into a business,” she says.


                                                        She intends visiting schools to teach them the dying Xhosa customs and cultural rituals, such as arranged marriages, dance
                                                        and song. She also plans to empower the co-operative’s members in business management and marketing skills, so that they
                                                        can promote the business and generate income for the project. But there are still major challenges ahead for the project.
                                                        Firstly, the project is leasing grounds from Spoornet and the assistance it has received from a number of agencies is once off.


                                                        “We need a permanent sponsor who’ll ensure that we at least implement our expansion plans and build the whole village
                                                        to offer all visitors the Xhosa village cultural experience all the time. Right now our market is limited to booked groups of
                                                        tourists that are seasonal. We’ll also be starting to pay back the loan given to us by a German company,” she says.
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Contact Details
COMPANY NAME                                   CONTACT PERSON                                                  CONTACT DETAILS

London-South Africa Project                    Jane Zimmerman                                                  Tel: (011) 883-7407
                                               Khumbula Zulu/Siyazisiza Trust,Ground Floor, Sandton Terraces   Fax: (011) 783-8395
                                               137B - 11th Street, Parkmore, Sandton                           Cell: 083 255 6797
                                                .O.
                                               P Box 67239, Bryanston
                                               2021 South Africa


Maria Garcia Laboratories (known as MG Labs)   Maria Garcia                                                    Tel: (011) 884- 9889 /
                                                .O.
                                               P Box 2160, Houghton 2140                                       (011) 783-2390
                                               75 Maude Street, Unit 8, North Block,                           Fax: (011) 883-4389
                                               Sandown, Sandton                                                mglabs@mglabs.co.za


Craft Planet                                   Bafokeng Communications Department: Sol Morathi                 Tel: (014) 566 3821
(Queen Mother Semane Molotlegi)                Ground Floor, Bafokeng Plaza                                    Fax: (014) 566 1323
                                                                                                               Cell: 082 636 2141
                                                                                                               sol@bafokeng.com

                                               or Minah Pilane                                                 Cell: 082 9663064
                                                                                                               minah@bafokeng.com

Yenza Manufacturing                            Themba Mtati                                                    Tel: (041) 487-1683
                                               Cnr Grahamstown and Paterson roads                              Fax: (041) 487-0104
                                               Comsec Complex, Sydenham                                        yenzaman@iafrica.com


Condomi Africa                                 Robert Mafuna                                                   Tel: (011) 447-7117
                                                .O.
                                               P Box 1769, Saxonwold 2132                                      Fax: (011)447-7557
                                               2nd floor Regent Place, Cradock Avenue, Rosebank                info@condomi-africa.co.za


S & N Rubber                                   Stuart Browning                                                 Tel: (041) 486-1505
                                               98 Berman Road                                                  snrubber@mweb.co.za
                                               Deal Party


Volkswagen South Africa                        Matt Gennrich, General Manager Communications                   Tel: (041) 994-4607
                                               (PA:Trudie)                                                     gennric@vwsa.co.za
                                               Algoa Road, Uitenhage


PE Milling                                     Clifford Pretzer                                                Tel/fax: (041) 486-2833
                                               63 Berman Road                                                  Cell: 083 400 1821
                                               Deal Party, Port Elizabeth                                      Tel: (0422) 95 2928
                                               George Darne (Partner)                                          pemilling@freemail.absa.co.za


Nomakhwezi Craft Centre                        Ndileka Qangule                                                 Tel/Fax: (041) 585-2895
                                               Shop G7, 107 Govan Mbeki Avenue, PE CBD                         Cell: 082 706 0964
                                               Box 1048 PE                                                     artinitiave@agnet.co.za


TC Manufacturing                               Mthembeni Mkhize                                                Tel: (012) 349-2114
                                               Building 19, CSIR Campus                                        Cell: 082 880 4585
                                               Meiring Naude Road                                              tcman@lantic.net or
                                               Brummeria, Pretoria                                             tcithoreb@tciholdings.co.za


Highgate Ostrich Show Farm                     Alex Hooper                                                     Tel: (044) 272-7115
                                               Box 94                                                          Cell: 082 491 7491
                                               Oudtshoorn 6620                                                 alexhooper@mweb.co.za


Bongolethu Tourism Development Project         Rina Antonopoulos                                               Tel: 27 44 69 66 888
                                               Pierre Villain                                                  Fax: 27 44 69 66 889
                                                .O.
                                               P Box 620                                                       Cell: 082 83 35 063
                                               Great Brak River 6525                                           pierre@arc-en-ciel-international.com


Hazel’s Homestays & Sebenzela Impilo           Hazel Jonker                                                    Tel: (044) 272-4380
                                               17 Coral Road                                                   Fax: (044) 272-8226
                                               Cloridge View, Oudtshoorn 6623                                  otb@mweb.co.za


Khulani Xhosa Village                          Nonyameko Nama                                                  Tel: (044) 871-5880
                                                .O.
                                               P Box 4398, George East 6539                                    Cell: 073 209 1172


La Tribu cc                                    Tamara Fiscker                                                  Tel: 011 - 4629383
                                               5c 22 Staal Street, Kya Sand, Randburg                          Cell: 0834581171


Rosano Modes                                   Lionel Grewan                                                   Tel: (011)402-6625
                                               32/4 Davies Street                                              Fax: (011)402-7197
                                               Doornfontein                                                    Cell: 082 499 0765
                                                                                                               design@rosano.co.za

Furntech Incubator                              .O.
                                               P Box 10205                                                     Tel: (044) 871-0953
                                               George 6530                                                     Fax: (044) 871-0962
                                               PE Technikon, Saasveld Campus, George                           training@furntech.org.za
Department of Trade and Industry
                     Private Bag X 84
                        Pretoria 0001
              Republic of South Africa


 the dti Customer Contact Centre:
        0861 843 384 (South Africa)
    +27 (11) 254 9405 (international)
         Website: www.thedti.gov.za

				
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