PROPOSAL FOR TASTE OF JOBURG The Concept Taste Festivals Taste Festivals are truly unique events where discerning and knowledgeable “foodies” can sample the best signature dishes from the latest, greatest and most exciting restaurants in the vicinity. Our Festivals contain the perfect mixture of ingredients: an inspiring and aspirational mix of brands, outstanding home grown talent and a quality audience – which all create a memorable experience and an electric atmosphere. Taste Festivals have set a new benchmark for food and drink events worldwide with 18 Taste Festivals across the world. Taste Festivals (cont) “Stunning food, superb drink & outstanding entertainment, set in a bustling summer city” Take the city’s most prestigious restaurants, add premium drink suppliers, upmarket lifestyle brands, a fabulous programme of music and entertainment and combine them all in a number of great central city venues. ‘You will be blown away by the Taste Festivals. I truly believe this is one of the most important food and drink festivals we have had the privilege to host in South Africa. It will inspire you to eat, to drink and perhaps to cook gorgeous things.’ Justine Drake Festival Director Taste of Joburg 2009 30 Sep- 04 Oct 2009, Joburg at Monte Casino 20,000 expected footfall –ticket prices from R80(std entry) to R170(get R100 back in crowns to purchase food and drinks) 18 selected top restaurants Approximately 80 food and drink exhibitors Features including : Chefs’ Theatre, Wine Route, Speciality Beer Academy Central entertainment stage with AV feed featuring a variety of music & local entertainment Significant corporate audience, including hospitality options Very distinguished audience and event In a nutshell Taste is… Celebrating the spirit and culture of its host city A restaurant focused festival A restaurant based promotion A fun, outdoor eating experience Food, drink, learning, shopping and entertainment About restaurant talent more than celebrity chefs A corporate hospitality opportunity Taste is not... A mass market event A food exhibition Taste International Taste Festivals around the World Taste Features Main Ingredients The Restaurants A selection of the most distinguished restaurants from the vicinity showcase their finest dishes. Restaurants serve three of their signature dishes at the Festival. Sample-sized portions are served to ensure consumption of at least 5 dishes per person. Signature dishes matched with wines from the country’s best wineries “There are so many food shows these days; I didn't expect to be so impressed. I thought the concept was fantastic and I was blown away by the selection of restaurants involved. The food was fantastic and the whole show brilliantly put together.” Carianne Wilson Silwood Kitchen Extras on the side The Exhibitors Retail therapy from approximately 80 food & drink related retailers including… High quality wineries Quality brewers, Spirit suppliers & importers Upmarket delis Speciality bakeries Coffee shops Ice cream bars Juice bars Markets Lifestyle products Bite size entertainment Live Performances Chef’s Theatre Celebrity chef demo’s & interviews The Entertainment Stage Program of local musical acts and talent Wine, Spirit & Beer Academies Tutored tastings, and alternative recipes The Taste Visitor The Taste Visitor Target Market Enjoy eating at the best restaurants 43% male : 57% female Care passionately about the food Aged 25 – 54 that they eat and the products they purchase LSM 10+ income bracket Knowledgeable about food and high disposable income drink and like to impress their friends with their ‘foodie’ insights Busy social lives Appreciate the finer things in life Value good quality food and are not particularly price sensitive The Taste Visitor Visitors at Taste of Jo Burg 2008 Visitors at Taste of Cape Town 2008 14, 771 visitors attended 15,432 visitors attended Over one third of exhibitors have already Over two thirds of exhibitors have rebooked for 2009 already rebooked for 2009 93% rated the overall show experience as 96% rated the overall show experience as ‘excellent’ while the remaining 7% rated ‘excellent’ while the remaining 4% rated it as ‘good’. it as ‘good’. 86% thought the show offered ‘good’ 83% thought the show offered ‘good’ value for money while the remaining 14% value for money while the remaining 17% rated it as average. rated it as average. 100% would highly recommend the show 96% would highly recommend the show to family and/or friends. to family and/or friends. 56% eat out at restaurants at least once 59% eat out at restaurants at least once a week. a week. Over R1.2 million was spent in crowns Over R1.4 million was spent in crowns currency. currency. Media and Promotion Marketing The Taste Festivals promotional campaign is valued in excess R26 million and includes: Media Partnerships DSTV / Print / Radio / Online Advertising Campaign Advertising campaign through key broadsheets, leading food and drink related titles and as well as local radio. Leafleting Activity Taste Festivals leaflets to be distributed though key consumer and hospitality trade media, leading hospitality associations, restaurants, hotels and tourist centres Marketing (cont.) Restaurant Marketing A comprehensive, 10 week campaign through all Taste restaurants to reach their clientele including table tent cards, leaflets, posters and direct mail PR Campaign Full PR campaign covering key media, working with Joburg’s leading chefs and restaurants to expand activity, dedicated to exhibitor’s account management Along with on-site press office function Example of Campaign Creative Reasons to Participate •Increase awareness of products and services •On-site promotion opportunities •Hospitality for clients and guest in a relaxed environment •Reward loyal customers •Showcases service, values and products to potential and existing clients •Instant marketing and PR platform to reach prime target audience •Discreet and limited resource commitment to achieve this •Opportunity to network with the best 20 restaurants in Cape Town •Make money out of the event i.e. Opportunity to sell product and tutoring at the event Cost. Cost - 9sqm (3m deep x 3m wide) R10,500-00 ex vat -18sqm (3m deep x 6m wide) R20,100-00 ex vat -27sqm (3m deep x 9m wide) R28,900-00 ex vat -36sqm (6m deep x 6m wide) R38,500-00 ex vat The price includes: 1) Shell scheme -Solid back wall -2.75 High walling on side -wooden flooring -Carpeting -Fascia with company name in generic font -2x lights -1 x 15amp plug point -Part DB Join us to create show stopping events that everyone wants to be part of.
Pages to are hidden for
"PROPOSAL FOR TASTE OF JOBURG"Please download to view full document