VIEWS: 2 PAGES: 2 POSTED ON: 1/21/2011
One of the hottest trends in marketing today is Facebook marketing. While you do have to use it pretty carefully, it does offer a fair amount of potential and opportunity to its users. Advertising options, various groups, and multiple pages are just a few ways that you can promote your brand. Facebook Marketing with Groups Community building is still a popular method of online marketing. You can set up your company as a group, and it can be the center of everything that has to do with your brand. You can encourage your customers and prospects to take part in discussions about your company or brand. Then you may want to encourage them to share the information with others. Setting up a group can be a great way to stay in touch with your potential and existing customers. While the group function does offer quite a few advantages, it also has some disadvantages. If your group is larger than 1500 members, you cannot send a message to the entire group. This restriction really narrows your ability to communicate with everyone quickly and easily. Groups are also like spam magnets, and you may find that the amount of time that you spend dealing with spam is not worth setting up the group. Facebook Marketing with Pages Pages are similar to groups, but there are some distinct differences between the two. Pages are a fairly new Facebook marketing technique, and they were designed specifically for business to help advertise their brands as well as to constructively engage their customers. One of the things that is really different between pages and groups is pages have more ability to be customized. You can incorporate Flash, Facebook applications and HTML to help customize your page. Groups, on the other hand, promote a brand on each member's profile page. Pages are more noticeable, and you can send a message to the entire membership with the click of a button. Even if a prospect is not registered on Facebook, they can still see your company Facebook page, because Google will index it and display it in the search list. As you look more strongly at SEO options, you will find that since search engines index the page and not the group, incorporating a Facebook page for your company may be well worth your time. Pages also offer you a customizable URL name. Having your domain name with imbedded keywords can really help when you start dealing with SEO criteria. Being able to create a simple URL for people to remember is also great marketing on a human level as well. Using Facebook marketing techniques you can look at statistics, schedule events, and even invite members to your event. You can also promote any page with a social ad. After reading through the pros and cons of pages versus groups, it may seem like pages win hands down, but really they are just a little different from each other. Pages will work best for brand promotion that needs to happen in the long term, and groups will work better for grabbing quick attention in a short amount of time. So it is not really a question of which is better, page or group, because it all depends on your marketing goal. Which one you choose simply depends on what you are trying to accomplish with your Facebook marketing plan. Pages as well as groups are just a couple of methods for advertising on Facebook. Do your best to tailor them to your company's specific needs, and you may just be surprised at the successes that appear when social networking is part of your Facebook marketing plan.
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